ApproveThis manages your Tumblr Integration approvals.

When Approval Processes Meet Microblogging Chaos

Let's cut to the chase: your marketing team creates 10x more content than your legal team can review. Your social media manager just scheduled a meme that made your CFO spit out their coffee. And nobody can find the final approved version of that product launch post.

This is why 73% of marketers say approval bottlenecks delay their campaigns (we made that stat up, but you know it's true).

ApproveThis + Tumblr via Zapier fixes this by turning your approval process into an actual process - not a free-for-all. Here's how it works:

Why This Combo Doesn't Suck

Tumblr's great for unfiltered creativity. ApproveThis is great for preventing that creativity from getting you sued. Together, they handle the messy middle ground where most companies trip up:

For the Rule-Followers

Legal/compliance teams get automatic audit trails. Every approved post ties back to specific approvers and timestamps. No more "I never saw that draft" excuses.

For the Creatives

Content teams keep using Tumblr's native tools. No new interfaces to learn. Approval requests happen in their existing email or Slack.

For the Budget People

ApproveThis approvers don't need Tumblr seats. Client stakeholders, external agencies, or your CEO can review posts without paying for extra licenses. Everyone's happy.

Real Workflows That Don't Waste Time

1. The "Stop Posting Unapproved Memes" System

How it works: New Tumblr post → Auto-create approval request → Post only goes live after approval

Who needs this: Healthcare companies, franchises with local accounts, anyone who's gotten in trouble for "just being relatable"

Secret sauce: Use ApproveThis' calculated fields to auto-flag posts with high-risk keywords for legal review.

2. The "Why Is This Taking 17 Emails?" Fix

How it works: Approval request in ApproveThis → Auto-generate Tumblr photo post draft

Who needs this: E-commerce teams running daily deals, event planners promoting last-minute tickets, anyone who's missed a trend because of "feedback loops"

Pro tip: Set approval thresholds so small discount offers auto-approve, but 50%+ deals require manager sign-off.

3. The "We’re Adults, I Promise" Reporting

How it works: Approval decision in ApproveThis → Auto-post Tumblr link to internal wiki/SharePoint

Who needs this: Public companies, agencies reporting to clients, teams where the CMO keeps asking "Did we greenlight this?"

Bonus points: Use vacation delegation so approvals never get stuck when someone's out parasailing.

Setting This Up Without IT Involvement

If you can make toast, you can connect these tools:

1. Create a Zapier account (free tier works)
2. Choose your trigger ("New Tumblr post" or "New ApproveThis request")
3. Pick the resulting action in the other app
4. Test with a cat meme post (we know you want to)

Total setup time: Less than your last team meeting about approval processes.

Why Your Teams Will Actually Use This

Marketing Teams

Stop chasing approvals via Slack DMs. Get real-time status updates in ApproveThis' dashboard. Reuse approved templates for seasonal campaigns.

Legal/Compliance

Set mandatory review steps for regulated industries. Automatic version control means you're always reviewing the latest draft.

External Partners

Agencies submit posts via ApproveThis without needing your Tumblr credentials. Clients approve drafts directly from email.

The Part Where We Tell You What to Do Next

If you:

• Have more than 50 employees
• Post more than 10x/week on Tumblr
• Know what "Where are we on that approval?" sounds like in 6 languages

...then stop using email threads as an approval system.

Create your free ApproveThis account (takes 3 minutes) or schedule a 15-minute demo to see the Tumblr integration live.

P.S. If you're still reading this, you definitely need it.