ApproveThis manages your Elai Integration approvals.

Let’s cut to the chase: approval processes suck when they’re done wrong. Endless Slack pings, lost emails, and that one exec who’s always “on vacation” when you need a signature. Now imagine your team actually sticking to video review deadlines without micromanaging. That’s what happens when you connect ApproveThis and Elai.io through Zapier.

Why This Combo Works (Besides Being Obvious)

Elai.io turns text into polished videos faster than you can say “content calendar.” ApproveThis forces decisions to happen before your coffee gets cold. Together, they fix the two biggest bottlenecks in corporate video production: creation speed and approval limbo.

Here’s the kicker: approvers don’t need Elai licenses. Your external clients, legal team, or C-suite can review videos directly via email or ApproveThis’ dashboard. No more “Can you export a frame and put it in a PDF?” nonsense.

Real Teams Doing Real Things

Use Case 1: The Marketing Team That Actually Ships on Time

Scenario: Elai auto-generates 50 product demo videos for an upcoming campaign. Instead of drowning in Google Drive comments, ApproveThis:

• Routes videos to product, legal, and regional managers based on content type
• Auto-approves localized versions under $5k budget using approval thresholds
• Sends rejected videos back to Elai with specific revision notes attached

Use Case 2: HR That Doesn’t Put People to Sleep

Global company? Elai’s 69-language support handles training videos. ApproveThis ensures:

• Local compliance officers review translations first
• Auto-publishes to LMS once 3/5 department heads approve
• Pauses all renders during legal blackout periods using conditional logic

How to Set This Up Without Losing Your Mind

1. Connect both apps in Zapier (takes 4 minutes)
2. Choose your trigger:
- New Elai video needing approval
- Approved request needing Elai render
3. Map key fields: Budgets ⇨ approval thresholds, Video type ⇨ approver groups
4. Test with one video (we both know you’ll skip this)

Features You’ll Actually Use

Approval Thresholds: Auto-approve social media videos under $500, escalate anything with legal jargon.
Vacation Delegation: Legal lead out? Videos route to deputy automatically.
Calculated Fields: Combine Elai render costs with localization fees to trigger budget approvals.

Who Benefits (Besides Your Sanity)

Marketing: Cut review rounds from 6 to 2 by nailing compliance upfront.
Training Teams: Localize first, approve later - no rework.
Agencies: Clients approve storyboards in ApproveThis before you render full videos.

The Part Where We Ask for Something

If you’ve ever missed a launch because someone forgot to click “approve,” get started. Or book a demo to see how conditional logic handles your messy approval chain.

Wait, What About Security?

ApproveThis handles SOC 2 stuff. Elai’s got GDPR covered. The Zapier integration uses OAuth. Your lawyers will hate having nothing to complain about.

Common Mistakes (Save Yourself)

- Not setting budget thresholds = every $10 render needs CFO approval
- Forgetting vacation rules = videos stuck with that manager who’s always trekking in Nepal
- Using “consensus” approval for 10-person groups = decision paralysis

When to Use This vs. Built-In Tools

Elai’s basic approval? Great for solo creators. ApproveThis is for when you need:
- Parallel approvals (legal + compliance + brand simultaneously)
- Audit trails for SOC 2 audits
- To apply approval rules across multiple apps

What’s Next

Connect your CRM to auto-generate personalized sales videos in Elai after contract approval. But that’s another article.