ApproveThis manages your UpViral Integration approvals.

Why Approval Processes Are Killing Your Marketing Momentum

Let's face it - viral marketing campaigns move at meme speed, while approval processes often crawl like a dial-up connection. UpViral helps you create referral machines that could theoretically spread faster than that "distracted boyfriend" stock photo. But when every contest entry, influencer partnership, or prize fulfillment needs three signatures from people who still think "DM" means Dungeon Master... you've got problems.

ApproveThis cuts through the red tape without turning your marketing ops into a permission desert. We automate the yes/no decisions that slow down campaigns, while UpViral handles the viral growth engine. Together? You get compliant launches that don't sacrifice speed for oversight.

How This Combo Works (Spoiler: It's Not Magic)

Zapier acts as the messenger between UpViral's referral campaigns and ApproveThis' approval workflows. When something needs a human decision - like approving a high-value prize winner or vetting a partnership offer - ApproveThis automatically routes it to the right people. No more chasing down execs who are "in back-to-backs" or CC'ing entire departments into email chains.

Key benefits for teams of 50-5,000 employees:

• Launch campaigns 2-3x faster by eliminating approval bottlenecks
• Maintain compliance without micromanaging every campaign detail

Bonus: Approvers don't need UpViral logins. Great for agencies handling client campaigns or cross-department reviews where not everyone has access to marketing tools.

Real-World Use Cases That Don't Suck

1. Instant Lead Vetting for Contests

The Problem: Your "Win a Tesla" giveaway just got 10K entries. 30% are bots, 20% used fake emails, and 5% work for your competitors. Legal's having a panic attack.

The Fix: Set UpViral to trigger an ApproveThis workflow whenever someone hits your referral threshold. Route suspect entries to fraud detection tools first, then auto-send clean leads for marketing approval. Example:

A health supplement company used this combo to reduce fake entries by 68% while cutting approval time for legitimate winners from 5 days to 12 hours. Their compliance team stopped sending hate mail to marketing.

2. Influencer Partnership Approvals

The Problem: Your referral program attracted a TikToker with 500K followers... who once promoted a competitor's product. Do you greenlight them or risk brand drama?

The Fix: Auto-create approval requests when influencers hit specific referral milestones. Attach their social profiles, past collaborations, and potential risks using ApproveThis' calculated fields. Legal and PR teams get all context in one clickable dashboard.

An outdoor gear brand handling 200+ monthly influencer approvals reduced their review time from 3 days to 4 hours using conditional thresholds. Micro-influencers get auto-approved under certain criteria, while bigger names get fast-tracked to senior staff.

3. Prize Fulfillment Without the Spreadsheet Nightmares

The Problem: Your "refer 10 friends" campaign worked too well. Now you've got 327 winners across 14 countries, each needing tax forms, shipping approvals, and compliance checks.

The Fix: Connect UpViral winner data to ApproveThis workflows that:

• Auto-approve small prizes under $100
• Route high-value items to finance + legal
• Send international shipments to customs/compliance teams

A SaaS company used this setup to handle 1,200+ quarterly prize approvals without hiring temporary staff. Their finance director finally stopped threatening early retirement.

Setup That Won't Make You Want to Swear

1. Connect the Apps: Create a Zapier account if you don't have one (free tier works).

2. Choose Your Trigger: Pick an UpViral event like "New Lead" or "Campaign Milestone Reached."

3. Build Your Approval Flow: Map UpViral data to ApproveThis fields. Pro tip: Use calculated fields to auto-flag high-risk entries based on custom rules.

4. Test With Dummy Data: Run a fake contest entry through the system. If it works without breaking anything, you're golden.

5. Set It Live: Turn on the Zap and watch approvals handle themselves while you finally take that lunch break.

Who Actually Benefits From This?

Marketing Teams

Stop being the approval police. Set rules once, then focus on creating campaigns that don't look like they were designed in Microsoft Paint.

Legal/Compliance

Get context-rich requests with all necessary data attached. No more chasing down marketers for missing T&C versions.

Finance

Auto-approve small spends, get alerted for big ones. Budget tracking that doesn't require a psychology degree to understand.

Operations

Replace manual data entry with automated workflows. Your interns will thank you (or at least stop plotting your demise).

Why This Isn't Just Another Integration

Most approval tools treat every request like it's a nuclear launch code. ApproveThis adds nuance with features like:

Approval Thresholds: Auto-approve 90% of routine requests while flagging the 10% that actually need scrutiny.

Vacation Coverage: No more "Waiting on Bob's Out of Office Reply" statuses. Delegates kick in automatically when approvers are AFK.

Email Decisions: Approvers can click Yes/No without logging into yet another system. Perfect for external partners or C-suite who think "password reset" is a personal attack.

When paired with UpViral's referral engine, you get campaigns that move fast and stay compliant - not the usual "pick one" scenario.

Ready to Stop Being a Human Routing Bot?

If your approval processes still involve more spreadsheets than a 1998 accounting firm, it's time to upgrade. ApproveThis + UpViral via Zapier gives you:

- Campaign launches that don't wait for Janet from Legal
- Compliance that actually scales with growth
- Fewer 3 AM "URGENT APPROVAL NEEDED" emails

Get started with ApproveThis in under 10 minutes, or book a demo if you prefer someone else clicking the buttons first.

Pro tip: Pair this integration with UpViral's contest templates and watch your referral rates climb faster than a Twitter controversy.