ApproveThis manages your Events Connecter Integration approvals.

When Bureaucracy Meets Event Planning

Lets be real  coordinating approvals for webinars and events feels like herding cats while blindfolded. Marketing needs sign-offs on guest lists. Finance wants budget checks. Legal insists on contract reviews. And somehow, this all needs to happen before your speaker finalizes their flight details.

This is where ApproveThis and Events Connecter become your secret weapons. Were combining airtight approval workflows with event management automation to turn chaos into a well-oiled machine. No more chasing down VPs in Slack. No more spreadsheets with 17 tabs. Just actual work getting done.

Why This Combo Works

ApproveThis handles the decision-making logistics  routing requests to the right people, enforcing rules, tracking progress. Events Connecter manages the event lifecycle  registrations, reminders, follow-ups. Connect them through Zapier, and youve got a system where approvals automatically trigger real actions in your event platform (and vice versa).

Key advantage? Approvers dont need Events Connecter licenses. Your CFO can approve a $50K conference budget directly from email without learning yet another tool. External partners can vet speaker contracts through a simple portal. Teams stay in their lane while the system keeps everything moving.

3 Ways Teams Actually Use This

1. Marketing Teams: No More Gatecrashers

Your webinar about Advanced Kubernetes Security shouldnt have 85 registrants who think Kubernetes is a new yoga pose. Build an approval layer into your registration flow:

How it works: Every new Events Connecter registration 92 Auto-create ApproveThis request 92 Marketing lead approves/denies 92 Approved? Send confirmation. Denied? Send Sorry, this isnt a fit email.

Real example: A cybersecurity firm uses this to vet attendees for their closed-door briefings. Sales gets qualified leads, engineering doesnt waste time explaining basics, and CISO attendees appreciate the exclusivity.

2. Operations Teams: Speaker Contracts That Dont Vanish

Ever had a speaker agree via email, then back out because legal never reviewed the contract? Set up a chain where:

How it works: New speaker added in Events Connecter 92 Approval request routes to legal + compliance 92 All approve? Contract auto-sends via Docusign. Anyone rejects? Alert the events team immediately.

Bonus: Use ApproveThis calculated fields to auto-flag contracts over $10K for extra review. Add conditional logic so European presenters get GDPR clauses automatically.

3. Finance Teams: Budgets That Actually Stick

That all-hands offsite budget approval shouldnt require 3 meetings and a carrier pigeon. Hardwire the rules:

How it works: Event proposal in Events Connecter 92 ApproveThis checks historical spend + current department budgets 92 Under $5K? Auto-approve. Over? Escalate to CFO with cost breakdown.

Pro tip: Add approval thresholds so venue deposits get instant approval (up to limit), but catering costs over $100/person get flagged. Real-time tracking shows exactly where each request is stuck.

Setup That Wont Make You Swear

If you can make toast, you can connect these tools:

1. Open Zapier, create new Zap
2. Pick trigger (Events Connecter registration, new speaker, etc.)
3. Choose action (Create ApproveThis request or vice versa)
4. Map critical fields: Event type 92 Approval template, Budget amount 92 Threshold rules
5. Test with real data (Pro tip: Use 2024 Test Webinar instead of Beyonce Meet & Greet)

Most teams get their first workflow live in 23 minutes. The second one takes 8.

Why This Beats Just Using Email

Email approvals are the cargo shorts of business tools  everyone uses them, nobody loves them. Compare:

• Email: CCing 5 people hoping someone replies
• ApproveThis: Sequential routing where Person B only gets it after Person A approves

Example: A medical conference organizer needs booth approvals from compliance. With email, 3 people reply Looks good! With ApproveThis, compliance gets it first 92 legal second 92 logistics last. No redundant reviews.

Features Youll Actually Use

Beyond basic approvals, these matter for events:

Vacation Delegation: Your events director is at Burning Man? Requests auto-route to their deputy. No more Waiting on Jordan status.

Approval Groups: Webinar content needs Marketing + Legal consensus. Vendor contracts need 1 of 3 VPs. Set it once.

Real-Time Dashboards: See all pending speaker approvals, venue contracts, and budget requests. Color-coded, filterable, actually updated.

Who Benefits Most

Tech Companies: Control access to beta demos, partner workshops, IPO-sensitive briefings.

Event Agencies: Client approvals without giving them full platform access.

Healthcare/Education: Compliance-heavy environments where every speaker slide deck needs legal eyes.

Common Questions (Asked By Real People)

Can external vendors approve things?
Yes. Send them a link. They approve. No account needed.

What if we need to change approvers mid-process?
Drag-and-drop reassignment. Add notes like Jordans out  looping in Sam.

Can we auto-archive denied requests?
Yep. Denied webinar proposals get logged in Events Connecter with reason codes.

Bottom Line

Approvals are the guardrails, not the roadblocks. When your webinar registrations, speaker contracts, and event budgets move through automated workflows, you spend less time chasing people and more time actually running events that matter.

ApproveThis + Events Connecter isnt another productivity hack. Its the system that keeps your CFO from storming into your standup because a $200K conference got approved without oversight. Or worse  because it didnt get approved and now youre explaining why the offsite has llamas.

Do This Next

1. Book a 12-minute demo  well show existing Events Connecter setups
2. Try the pre-built Zaps for instant workflows
3. Or just start a trial and connect one approval flow today

Worst case? You automate one annoying process. Best case? You finally get to plan that llama offsite.