
ApproveThis manages your WABB Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
Why This Combo Works Like a Shot of Espresso for Your Approval Processes
Let's cut through the noise: most companies using WhatsApp for business conversations are stuck in approval purgatory. Marketing teams wait days to launch campaigns. Sales reps chase managers to approve discounts. Support leads bottleneck customer refunds. WABB's killer at automating chats, but approvals? Not so much.
That's where ApproveThis comes in – like adding a turbocharger to WABB's engine. Connect them through Zapier, and suddenly every "Hey, can we...?" in WhatsApp becomes a tracked, automated approval workflow. No more screenshots in Slack. No more "Did you see my message?" follow-ups. Just clean audit trails and decisions that actually keep pace with real-time messaging.
Four Ways This Integration Cracks the Code on Slow Decisions
1. Auto-Verify New Subscribers Before They Enter Your Funnel
Picture this: A lead opts into your WhatsApp campaign for VIP offers. Normally, your intern would manually check if they're a legit customer. With our setup? WABB triggers an ApproveThis workflow the second someone subscribes. Your sales lead gets an email (or WhatsApp message) to verify their purchase history. Approved? They get the golden ticket. Denied? Auto-send a polite exit message.
Who kills it with this: Retailers running flash sales. No more giving 50% off to randoms who just heard "discount" and jumped in.
2. Tag High-Risk Customers Without Playing Whack-a-Mole
Ever had that customer who returns everything? With ApproveThis + WABB, when support tags someone as "frequent returner," it automatically pings a manager. Approve the tag, and now every order from them gets extra scrutiny. Deny it? The tag disappears like it never happened.
Pro move: Use WABB tags combined with ApproveThis' calculated fields. Automatically flag orders over $500 from newly tagged accounts. Finance teams get early warnings without manual spreadsheets.
3. Instant Post-Approval Messaging That Doesn't Feel Robotic
Your manager approves a refund in ApproveThis. Zapier tells WABB to message the customer: "Good news! We've processed your refund – should hit your account in 3-5 days. Here's a 15% off code for the hassle." Feels human, but it's 100% automated.
Where this slays: Hospitality. Imagine auto-approving room upgrades via WhatsApp messages, then instantly notifying guests with upsell opportunities.
4. Escalate Messy Situations Before They Blow Up
Customer sends a rage message in WhatsApp. Your bot detects the fury (using WABB's automation), triggers an ApproveThis request to escalate to senior support. Approved? Immediately transfer the chat to your top agent. Denied? Auto-send calming template responses while junior staff handle it.
Setup That's Simpler Than Your Morning Coffee Routine
1. Connect the Pipes: In Zapier, link ApproveThis and WABB (takes 2 minutes if you've got logins handy).
2. Pick Your Trigger: Most teams start with "New Subscriber" in WABB or "Request Approved/Denied" in ApproveThis.
3. Map the Data: Drag-and-drop fields like customer phone numbers, order totals, or tags between apps.
4. Test Drive: Send a test WhatsApp message. If your ApproveThis dashboard lights up within 10 seconds, you're golden.
Pro tip: Use ApproveThis' approval thresholds to auto-approve routine requests. Under $100 refund? Auto-okay. Over $1k? Always escalate. Saves 40% of manual reviews.
Why Your Teams Will Actually Use This (Instead of Just Your IT Guy)
Marketing: Launch Campaigns Faster Than Competitors Can Schedule Meetings
Your team creates a WhatsApp promo. Instead of waiting for legal to email back, ApproveThis routes it to the right reviewer. They click approve from their phone. Campaign goes live before lunch. Bonus: All approved messages get auto-tagged in WABB for compliance tracking.
Customer Support: Turn Angry Chats Into Upsell Opportunities
Agent wants to offer a 20% discount to calm an angry customer. Instead of putting them on hold, ApproveThis pings the manager. Approved? Discount applied instantly via WABB bot. Denied? Alternative options sent automatically. No dead air time.
Operations: Audit-Proof Without the Paperwork Nightmares
Every WhatsApp interaction tied to an approval is logged in ApproveThis with timestamps, approver comments, and decision trails. Comes in clutch during compliance checks. Especially useful for healthcare and finance teams dealing with sensitive info over WhatsApp.
The Nuts and Bolts Your Boss Actually Cares About
No License Headaches: Approvers get requests via email or WhatsApp – they don't need ApproveThis logins or WABB seats. Huge for external partners or execs who refuse to learn new tools.
Real-Time Everything: See approval statuses live in ApproveThis dashboards. Know exactly which WABB campaigns are stuck waiting on Karen from legal.
Vacation Mode: Approver OOO? ApproveThis auto-reroutes requests to their backup. No more chasing people on beach leave.
Conditional Logic: Set rules like "If refund over $500 AND customer tagged as 'high-risk', require CFO approval." Makes complex policies actually enforceable.
Straight Talk: Where This Combo Isn't Magic
This isn't a mind-reading AI. If your approval processes are a mess, automating them just breaks things faster. Get your basic workflow straight first.
Also, while ApproveThis handles simple calculations (think: order totals, discount percentages), it's not a full ERP system. Keep the heavy data crunching in your existing tools.
Ready to Stop Being the Approval Bottleneck?
Here's your play:
- Test drive ApproveThis free for 14 days – no payment upfront
- Book a 20-minute demo where we'll map your messiest WhatsApp approval flow
Either way, stop letting slow approvals sabotage your WhatsApp game. Your customers are waiting – and they're not getting any more patient.
Integrate with WABB Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for WABB
Suggested workflows (and their Zapier components) for WABB
Create approval requests for new WABB subscribers
When a new subscriber joins WABB, an approval request is created in ApproveThis to verify their information and enable further workflow steps. *Note: Ensure subscriber data is correctly mapped in the request.*
Zapier Components

Trigger
New Subscriber
Triggers when a new subscriber joins WABB.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add tag to WABB subscriber for new approval requests
When a new approval request is received in ApproveThis, a tag is added to the corresponding WABB subscriber to flag pending approvals. *Note: Confirm subscriber identity before tagging.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add Tag to Subscriber
Adds a tag to a subscriber
Create approval requests for new subscriber tags in WABB
When a new tag is added to a subscriber in WABB, an approval request is generated in ApproveThis to validate the tag assignment. *Note: Ensure that the approval request includes relevant tag details.*
Zapier Components

Trigger
New Tag
Triggers when new tag is created for a subscriber.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send message for completed approvals in WABB
When an approval request is completed in ApproveThis, a message is sent to the relevant WABB subscriber to update them on the decision. *Note: Customize the message content to align with your communication style.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send Message
Sends Message to a Subscriber in WABB
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