
ApproveThis manages your LaunchList Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
Why Combine ApproveThis and LaunchList?
LaunchList excels at building hype for your product launch through viral waitlists and referral programs. But managing the influx of signups – especially when approvals are required for beta access, VIP invites, or partnership offers – can bottleneck momentum. ApproveThis solves this by adding structured, automated approval workflows to your LaunchList campaigns. Together, they turn your prelaunch process into a well-oiled machine where submissions automatically route to the right decision-makers, approvals happen faster, and no lead falls through the cracks.
Key Integration Benefits
When connecting LaunchList to ApproveThis via Zapier, you gain:
- Zero Manual Handoffs: Automatically convert LaunchList submissions into approval requests
- External Collaboration: Approvers don’t need LaunchList access – perfect for agencies or cross-company reviews
A fitness app startup used this integration to manage 5,000+ beta tester applications. Marketing qualified leads in LaunchList, then ApproveThis automatically routed high-value candidates to their partnerships team for exclusive offers – cutting approval time from 3 days to 6 hours.
Real-World Use Cases
1. VIP Access Management for High-Stakes Launches
When LaunchList identifies super-referrers (users who drive 10+ signups), ApproveThis can:
- Trigger tiered approvals: First marketing confirms status, then legal reviews NDAs
- Automatically send VIP offer emails upon final approval
Example: A Web3 project used this flow to grant early NFT access to top 100 referrers, with compliance checks built into the approval chain.
2. Compliance-Driven Campaigns
For industries like fintech or healthtech, LaunchList signups often require regulatory checks. The integration allows:
- Auto-flagging submissions from restricted regions using ApproveThis’ calculated fields
- Routing high-risk approvals to specialized legal teams
Example: A telehealth platform automatically routes EU applicants to GDPR compliance officers before granting early access.
Setup Guide (5-Minute Zap)
Step 1: Create a Zapier account if you don’t have one
Step 2: Choose LaunchList as trigger app → Select "New Submission"
Step 3: Connect ApproveThis as action app → Select "Create Request"
Pro Tip: Use ApproveThis’ conditional logic to auto-approve submissions with 10+ referral points
Team-Specific Advantages
Marketing Teams
Eliminate campaign delays caused by manual executive sign-offs. ApproveThis’ email-based approvals let CMOs greenlight urgent assets directly from their inbox while keeping all feedback centralized.
Product Teams
Manage beta access at scale by setting approval thresholds (e.g., auto-approve users with 15+ referral points). Escalate edge cases to product leads via sequential routing.
Operations Teams
Use vacation delegation to prevent approval gridlock during holidays. If your Head of Ops is out, requests automatically reroute to their deputy without changing LaunchList settings.
Advanced Features Worth Exploring
Once your basic integration is running, leverage:
Dynamic Fields: Pull referral counts from LaunchList into ApproveThis to calculate loyalty tiers
Parallel Approvals: Let marketing and legal teams review submissions simultaneously instead of waiting for sequential sign-offs
Audit Trails: Maintain compliance-ready records showing exactly when each LaunchList applicant was approved/denied
Why This Combo Beats Manual Processes
Agencies managing multiple client launches often waste hours weekly chasing email approvals. With this integration:
1. Client stakeholders get approval requests in their preferred format (email or Slack)
2. All decisions sync back to LaunchList automatically
3. Missed deadlines trigger escalations via ApproveThis’ reminders
One growth agency reduced client approval rounds from 48 hours to 4 hours average using these automated workflows.
Getting Started
Ready to remove approval bottlenecks from your launch campaigns?
Start your ApproveThis free trial or explore LaunchList’s viral tools.
For complex use cases like equity crowdfunding launches or regulated industries, request a custom demo to see granular permission controls in action.
Final Tip: Measure What Matters
Use ApproveThis’ analytics to track:
- Average approval time per LaunchList campaign
- Bottleneck approvers (consistently late responders)
- Auto-approval rate based on your thresholds
This data helps refine both your launch incentives and internal processes over time.
Integrate with LaunchList Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for LaunchList
Suggested workflows (and their Zapier components) for LaunchList
Create approval requests for new LaunchList submissions
Managing approvals for submissions can be time-consuming. This integration automatically creates a new approval request in ApproveThis whenever a new submission is made on LaunchList, ensuring fast and efficient decision-making.
Zapier Components

Trigger
New Submission
Triggers when there's a new submission.
Action
Create Request
Creates a new request, probably with input from previous steps.
Trigger new approval workflows for verified LaunchList emails
Ensure validated users can swiftly progress through approval workflows. This integration triggers a new approval workflow in ApproveThis when an email is verified in LaunchList, facilitating smooth processes.
Zapier Components

Trigger
Email Verified
Triggers when user verifies their email.
Action
New Request
Triggers when a new approval request workflow is initiated.
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