When Fast Messaging Meets Faster Decisions
Let’s cut to the chase: Smart Alto gets your sales team responding to leads in 2 minutes flat. But what happens when those lightning-fast replies hit a brick wall called “I need approval from legal” or “Let me check with finance”? Suddenly, your 2-minute response time turns into 2 days of radio silence. That’s where ApproveThis comes in – not to slow things down, but to keep the momentum going when human decisions are required.
This integration isn’t about adding another layer of bureaucracy. It’s about removing the friction that happens when speedy CRM operations collide with real-world decision-making. We’re talking about automating the boring parts of approvals so your team can focus on what actually matters – closing deals and keeping clients engaged.
Why This Combo Doesn’t Just Work – It Actually Makes Sense
Smart Alto’s whole deal is being the quick-draw messenger that never lets a lead go cold. ApproveThis is the behind-the-scenes fixer that makes sure decisions keep pace with that speed. Together, they handle two critical business functions:
- Speed without chaos: Automatically route approvals to the right people while Smart Alto keeps conversations alive
- Visibility without micromanagement: See exactly where every request stands without playing 20 questions with your team
The kicker? Approvers don’t need a Smart Alto license. That means you can bring in external partners or execs for crucial sign-offs without blowing your software budget.
Real-World Uses That Don’t Suck
1. “Is This Lead Actually Worth Our Time?” (Spoiler: Now You’ll Know)
Here’s the scenario: Your sales team gets a new enterprise lead in Smart Alto. Normally, they’d either jump in blind or wait days for qualification approval. With the integration:
What changes: New Smart Alto contacts automatically trigger approval requests in ApproveThis. Sales managers get an email they can approve/reject in one click. Approved leads flow into your premium nurture track; rejected ones get automated follow-ups. No more guessing games about which opportunities are real.
Who cares: Marketing teams tired of sales complaining about lead quality. Now they have actual data on what gets approved vs rejected.
2. Keeping Your CRM From Becoming a Graveyard of Dead Contacts
Ever notice how CRMs slowly fill up with duplicates and outdated info? Here’s the fix: Set ApproveThis to trigger Smart Alto contact updates whenever approvals happen.
Example: Legal approves a contract amendment → Smart Alto automatically updates the contact record and triggers a personalized check-in message. No manual data entry, no forgotten follow-ups.
Cold hard benefit: Your CS team stops wasting hours reconciling records and actually uses that time to prevent churn.
Setting This Up Without Losing Your Mind
If you can make a sandwich, you can set this up:
- Connect both apps in Zapier (takes 90 seconds)
- Pick your triggers:
- New Smart Alto contact → ApproveThis request
- Approved request → Smart Alto contact update - Test with real data (protip: use a $100 fake deal first)
The whole thing takes less time than your average status meeting. Seriously.
Department-Specific Wins That Actually Matter
For Sales Teams:
Those “special pricing” requests that usually die in email threads? Now they get routed through ApproveThis with automatic escalation rules. Hit a threshold discount? VP gets notified immediately. Under limit? Auto-approved so the rep can close same-day.
For Marketing:
Launching a new campaign? Set approval thresholds for budget spends. $5k gets local manager approval, $50k auto-escalates to CMO. All tracked in Smart Alto contact records for ROI analysis.
For Operations:
Contract renewals get automatic approval checks 90 days out. Approved? Smart Alto triggers renewal messaging. Denied? Passes to sales for save campaigns. No more surprise churn.
The Nuts and Bolts You Actually Care About
ApproveThis brings some heavy artillery to this integration:
Approval Thresholds: Auto-approve routine requests, escalate only what matters. That $10K deal needing CFO sign-off? It gets there without you playing middleman.
Vacation Coverage: Approver OOO? Requests automatically reroute without dropping the ball. No more “Sorry, I was on PTO” excuses.
Real-Time Tracking: See every pending decision in one dashboard. Stop wondering if legal reviewed that NDA yet.
Why This Isn’t Just Another “Integration”
Most app combos just shuffle data around. This one actually changes how decisions happen:
- Speed: 2-minute lead responses stay fast because approvals don’t bottleneck the process
- Accuracy: Approved data lives in Smart Alto; denials get logged for analysis
- Accountability: Every decision is tracked with timestamps and reasons
It’s not about doing more – it’s about finally doing what you promised when you bought that CRM.
The Bottom Line (Because We Know You Skipped Ahead)
If you’re using Smart Alto without approval automation, you’re basically driving a sports car in first gear. ApproveThis shifts you into high gear by:
- Cutting approval delays from days to hours
- Eliminating manual data entry between systems
- Giving execs visibility without daily check-ins
The best part? You’re not adding more work – you’re finally making existing processes keep up with your team’s pace.
Time to Stop Talking About Efficiency
Either you want:
A) Keep playing approval whack-a-mole while competitors outpace you
B) Actually fix the broken parts of your workflow
If it’s B: Get a demo or start a free trial. Takes 2 minutes – about as long as Smart Alto takes to respond to leads.
Pro tip: Ask about our pre-built Smart Alto templates during onboarding. We’re not monsters – we know you hate starting from scratch.
Integrate with Smart Alto Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for Smart Alto
Suggested workflows (and their Zapier components) for Smart Alto
Create approval requests for new smart alto contacts
When a new contact is added in Smart Alto, create an approval request in ApproveThis. This integration verifies contact details before processing further. *Note: Ensure the approval workflow is configured properly in ApproveThis.*
Zapier Components

Trigger
New Contact
Triggers when a new contact is added.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update smart alto contacts for new approval requests
When an approval request is initiated in ApproveThis, create or update a contact in Smart Alto. This integration keeps contact records in sync with the latest approval activities. *Note: Customize field mappings as needed to ensure data consistency.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create or Update Contact
Сreate a new contact or update an existing one
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