ApproveThis manages your Lengow approvals.

When Order Management Meets Approval Automation

Modern e-commerce operations live at the intersection of speed and control. On one side, platforms like Lengow deliver centralized order management across 200+ marketplaces. On the other, approval systems like ApproveThis ensure disciplined financial oversight and operational compliance. Together through Zapier, they create an automated bridge between marketplace agility and corporate governance.

Why This Integration Matters Now

Consider these statistics: 68% of retailers report increased marketplace errors during peak seasons (Forrester), while 92% of finance teams cite unauthorized spending as their top e-commerce concern (PYMNTS). The Lengow-ApproveThis integration directly addresses both challenges by embedding approval checkpoints within order workflows. Marketing teams maintain their operational tempo while finance/ops retains oversight - without manual intervention.

Core Integration Capabilities

The Zapier-powered connection enables three critical functions:

• Automatic approval requests for new marketplace orders
• Change validation for updated orders
• Real-time status sync between systems

Approvers interact entirely through ApproveThis - no Lengow licenses required. This proves particularly valuable for:

• External distributors needing brand manager sign-off
• Finance teams reviewing high-value orders
• Legal teams validating restricted products

Real-World Use Cases

1. New Order Verification

The Challenge: A kitchenware brand saw 12% of Amazon orders exceed available inventory due to sync delays.

The Solution: Their Zap now triggers ApproveThis validations checking:

- Real-time stock levels via calculated fields
- Approved marketplace list
- MAP pricing compliance

The Outcome: 63% reduction in cancellation penalties within two quarters.

2. Order Change Management

The Challenge: A B2B parts supplier had 8% error rate on modified orders from eBay Business.

The Solution: Approval workflows now:

- Compare original vs updated orders
- Require customer success approval for price changes
- Auto-approve minor address corrections

The Outcome: Customer disputes dropped 41% while processing time improved 22%.

Cross-Functional Benefits

Operations Teams

Automated routing slashes manual handoffs. For example, Walmart orders requiring special packaging automatically route to warehouse managers, while Amazon Prime Day deals first hit the pricing team. Vacation delegation ensures no approvals get stuck with absent staff.

Finance Departments

Threshold-based approvals automatically flag orders exceeding $10K for CFO review while instantly approving others. All decisions sync back to Lengow with timestamps and comments for audit trails.

Customer Service

Agents see ApproveThis status directly in Lengow notes. If a customer calls about delayed shipping, reps instantly know if the holdup is awaiting approval versus logistics.

Implementation Guide

Step 1: Create your Zapier account (free tier works)
Step 2: Connect Lengow and ApproveThis
Step 3: Choose trigger events:
  - New marketplace order (Lengow)
  - Order update detected (Lengow)
Step 4: Map critical data points:
  - Order value
  - Marketplace source
  - Product SKUs
Step 5: Configure approval rules in ApproveThis:
  - Threshold-based routing
  - Multi-step sequences
  - Automated reminders

Advanced Configuration Tips

Dynamic Approver Groups: Route Wayfair orders to B2B teams and Etsy orders to artisan coordinators based on Lengow's channel data.

Conditional Logic: Bypass approvals for repeat customers with perfect payment history by connecting ApproveThis to your CRM via additional Zaps.

Auto-Closing: Set ApproveThis to automatically approve orders if no rejection within 2 hours - keeps operations moving during high-volume periods.

Technical Considerations

The integration uses Lengow's webhooks and ApproveThis' API through Zapier's middleware. Typical implementation takes 3-5 business days including testing. Most clients run parallel systems for a week before full cutover.

Getting Started

ApproveThis offers pre-built Lengow templates that accelerate deployment:

1. Basic Order Validation: 3-step approval for orders over $5K
2. Marketplace Compliance: Legal review for regulated products
3. Cross-Border Workflow: Custom duties validation matrix

Final Recommendations

Start with high-impact/low-risk workflows - perhaps orders from new marketplaces or seasonal promotions. Measure time-to-approval metrics pre- and post-implementation. Many clients see 70%+ reduction in manual follow-ups within 30 days.

Ready to transform your order management? Start your ApproveThis trial or book a custom integration demo.