ApproveThis manages your Sendloop Integration approvals.

Why Approval Automation Matters for Email Marketing

Modern marketing teams face constant pressure to move faster while maintaining compliance. Sendloop’s email campaign tools become exponentially more powerful when paired with ApproveThis’ structured approval system through Zapier. This integration eliminates bottlenecks in subscriber management, campaign launches, and bounce handling while keeping teams aligned on compliance requirements.

Consider this: 68% of marketing teams report delays caused by manual approval processes (SiriusDecisions). By connecting Sendloop with ApproveThis, you create guardrails that enable faster execution without sacrificing oversight. Marketing leads gain real-time visibility into campaign approvals, while approvers can sign off directly from email – no need to log into multiple systems.

Three Ways This Integration Transforms Email Operations

1. Subscriber Compliance Made Scalable

For SaaS companies and financial institutions requiring strict opt-in verification, the New Subscriber Approval Workflow automatically routes Sendloop sign-ups through ApproveThis. Legal teams receive immediate email notifications to review GDPR/CCPA compliance without needing Sendloop access. A European fintech startup reduced compliance review time by 40% using this method while maintaining audit trails.

2. Automatic List Hygiene Management

When Sendloop detects a hard bounce, ApproveThis triggers an approval request to either update contact info or remove the address. E-commerce brands using this integration reduced invalid email rates by 22% within three months. The key advantage? Decisions happen in context – approvers see bounce details and campaign history directly in the approval request.

3. Post-Approval Automation

Once campaigns get approved in ApproveThis, Zapier automatically adds subscribers to designated Sendloop lists. This bidirectional flow ensures marketing teams never miss a launch window. A B2B software company eliminated 14 hours/month of manual data entry by automating their webinar attendee approval process through this integration.

Technical Synergies That Matter

ApproveThis complements Sendloop’s automation capabilities through:

• Conditional Approval Paths: Route high-risk campaigns to legal teams while auto-approving standard promotions
• Real-Time Calculations: Automatically flag subscriber lists exceeding compliance thresholds before approval

Unlike native Sendloop permissions, ApproveThis gives granular control over who can approve what. Marketing directors might approve campaign copy, while finance teams review budget-related requests – all without sharing Sendloop credentials.

Team-Specific Benefits

For Marketing Teams

Accelerate campaign velocity while maintaining brand consistency. ApproveThis’ calculated fields automatically check email content against style guides before routing for approval. Vacation delegation ensures campaigns never stall because someone’s OOO.

For Compliance Officers

Maintain GDPR/CCPA compliance without micromanaging marketing. Approval thresholds automatically escalate high-risk subscriber additions for review. All decisions are logged with timestamps and comments for audit purposes.

For Operations Managers

Reduce cross-team friction through transparent workflows. Real-time dashboards show exactly where each request stands, eliminating status update meetings. Approval groups enable parallel reviews from legal and compliance teams.

Implementation Guide

Setting up the integration takes under 20 minutes:

1. Create a Zapier account
2. Connect Sendloop and ApproveThis as trigger/action apps
3. Map critical fields:
   • Sendloop subscriber email → ApproveThis requester field
   • Campaign ID → Approval template
4. Test with a non-critical list

Pro Tip: Use ApproveThis’ calculated fields to auto-approve subscribers from whitelisted domains while flagging others for review.

Real-World Scenarios

E-Commerce Flash Sales

A fashion retailer automates price change approvals between their Sendloop campaigns and ApproveThis. When marketing proposes a 50% discount, the workflow:
1. Checks against profit margins using calculated fields
2. Routes to CFO if below threshold
3. Auto-sends approved campaigns at scheduled times

Enterprise Software Launches

A cloud provider reduced compliance risks by:
1. Requiring legal approval for all webinar invite lists
2. Auto-adding approved attendees to Sendloop nurture sequences
3. Escalating international contacts for regional compliance checks

Why This Combination Works

Sendloop excels at email execution; ApproveThis adds governance. Together, they create what Gartner calls “managed autonomy” – giving teams freedom to operate within guardrails. Unlike all-in-one platforms, this integration lets you:

• Keep using Sendloop’s superior email tools
• Add enterprise-grade approvals without complex IT projects
• Maintain separate systems of record (ideal for audits)

Getting Started

Ready to eliminate approval bottlenecks? Start with a free ApproveThis trial and connect it to your existing Sendloop account via Zapier. For complex workflows, request a custom demo showing how approval automation applies to your specific use case.

Final Tip: Begin with one high-impact workflow (like subscriber approvals) before expanding to other processes. Most teams see ROI within their first campaign cycle.