ApproveThis manages your Templated approvals.

When Approval Meets Automation

Marketers know this pain point too well: creative projects stuck in approval limbo while campaigns miss deadlines. Templated solves half the equation with its automated image generation, but without structured approvals, teams risk inconsistencies, compliance gaps, and last-minute redesigns. This is where ApproveThis transforms the game.

By connecting Templated's design automation with ApproveThis' approval governance through Zapier, businesses gain a closed-loop system where creative output aligns with brand standards and business rules before assets go live. A retail company reduced campaign launch delays by 68% using this integration - not through AI magic, but by eliminating the back-and-forth emails that plague creative teams.

Why This Integration Works

ApproveThis brings three critical capabilities that Templated alone can't provide:

• Decision guardrails: Auto-route designs to legal, brand managers, or clients based on template type
• Compliance layer: Enforce mandatory approvals for regulated industries like healthcare or finance

Meanwhile, Templated handles the heavy lifting of scaling design production. Together, they create an audit-ready process where every approved asset has a clear decision trail. For enterprise marketing teams, this combination reduces compliance risks while maintaining creative velocity.

Real-World Workflow Accelerators

Use Case 1: Governance for Scale

When a new product template appears in Templated, ApproveThis automatically creates an approval workflow involving:

• Brand manager (checks visual guidelines)
• Product lead (verifies specs accuracy)
• Legal counsel (confirms compliance)

Who benefits: Consumer goods companies launching regional campaigns. A European cosmetics brand uses this to maintain consistent packaging designs across 22 markets while meeting EU regulatory requirements.

Use Case 2: Approval-Driven Production

Once ApproveThis confirms final sign-off, Templated automatically generates campaign-ready images in specified formats. This closed-loop system prevents unauthorized design variations - a critical control for franchises and multi-location businesses.

Who benefits: Restaurant chains updating seasonal menus. One fast-casual group reduced menu rollout time from 3 weeks to 4 days by automating both approval and production.

Specialized Features for Complex Workflows

While the core integration solves basic approval bottlenecks, ApproveThis adds precision controls through:

Conditional Routing: Designs containing medical imagery auto-route to compliance officers, while social media templates go to brand managers first.

Threshold Escalations: Designs exceeding $50K in projected usage costs require CMO approval before Templated production.

Vacation Coverage: Automatically reassign approvals when key stakeholders are OOO, preventing creative bottlenecks during holidays.

These features shine in scenarios like pharmaceutical companies approving patient education materials, where both regulatory compliance and review continuity are non-negotiable.

Implementation Made Simple

Setting up the integration requires no coding expertise:

1. Create a Zapier account (if needed)
2. Choose your trigger event in Templated (new template) or ApproveThis (approval completed)
3. Map template data to approval request fields
4. Test with draft designs before full rollout

Most teams configure their first workflow in under 20 minutes. The true time savings come from eliminating manual follow-ups - one agency reports saving 11 hours/week on client approval chasing.

Cross-Team Impact

Marketing Teams

Accelerate campaign launches while maintaining brand consistency. Approval statuses sync directly into project management tools, giving visibility without status meetings.

Legal/Compliance

Review designs contextually within approval requests, with version control to prevent outdated assets from being approved.

External Partners

Agency creatives and franchise owners can submit designs through Templated and get approvals via ApproveThis without needing access to internal systems.

The Bottom Line

This integration isn't about flashy features - it solves the unsexy but critical problem of decision velocity. When creative teams remove approval delays, they achieve:

• 40-65% faster campaign launches (based on 2023 customer data)
• 92% reduction in compliance-related redesigns
• Consistent brand execution across distributed teams

For Templated users, ApproveThis becomes the governance layer that makes high-volume design production actually sustainable. There's no need to choose between speed and control when both can coexist through automation.

Next Steps

Ready to transform your creative workflow? Start with:

1. Register for ApproveThis (free 14-day trial)
2. Connect your Templated account via Zapier
3. Configure your first approval workflow in under 20 minutes

For complex use cases involving multiple approvers or compliance requirements, request a custom demo to see enterprise-grade features in action.