ApproveThis manages your Userback Integration approvals.

Let’s be real – most companies treat feedback like a hot potato. Someone tosses it over the wall, everyone stares at it, and eventually it rolls under the fridge to collect dust. Userback’s visual feedback tools help you catch the potato. ApproveThis makes sure somebody actually eats it. Together, they turn chaotic input into clear action. No more dropped balls, no more “I thought you were handling that.”

Why This Combo Works (When Others Don’t)

Userback excels at capturing exactly what users want – annotated screenshots, session replays, the works. But here’s the catch: raw feedback isn’t a to-do list. Prioritizing what gets built, fixed, or ignored requires decisions. Real decisions. The kind that need budgets, timelines, and actual grown-up approvals.

ApproveThis doesn’t just route requests – it enforces accountability. When a $10K feature request lands via Userback, your product team shouldn’t be debating it over Slack threads. They need structured workflows that loop in finance, legal, and whoever signs the checks. Bonus: ApproveThis approvers don’t need Userback licenses. Perfect for clients, contractors, or that exec who only checks email.

The Nuts and Bolts of Better Decisions

Connect Userback to ApproveThis via Zapier, and you’re not just automating tasks – you’re building guardrails. Here’s what changes:

Speed Without Chaos

Example: A SaaS company gets 50+ bug reports daily through Userback. Critical issues need engineering review ASAP. Nice-to-have fixes? Those go to a backlog meeting. With ApproveThis thresholds, any feedback tagged “Critical” auto-approves for dev tickets. Everything else routes to product leads. Result: Engineers stop wasting time on “the logo should be bigger” complaints.

Accountability You Can Actually See

Example: A digital agency’s clients submit feedback through Userback. The old way? PDF reports emailed to 3 stakeholders. Now, every client request becomes an ApproveThis workflow with deadlines. Clients get email updates when their feedback is approved, denied, or stuck in limbo. No more “follow-up” meetings that just recap unanswered emails.

Two Killer Use Cases (And Who Benefits)

1. “Review This Before It Blows Up” Workflow

The Zap: New Userback feedback → Create ApproveThis request.

Who Cares: Product teams drowning in feature requests. Client services teams managing nitpicky stakeholders.

Real-World Magic: A fintech company uses calculated fields to flag any feedback mentioning “security risk.” Those requests skip the queue and auto-assign to the CTO. Everything else goes through standard prioritization. They’ve cut response time on critical issues by 68%.

2. “Decisions That Stick” Follow-Up

The Zap: ApproveThis decision → Update Userback + trigger next steps.

Who Cares: Dev teams tired of redoing “approved” features. Agencies proving they actually listened to client feedback.

Real-World Magic: An e-commerce platform auto-creates Jira tickets when feedback is approved. Denied requests trigger a Userback comment explaining why. Result: 40% fewer duplicate requests. Developers finally trust that “approved” means “build this.”

Setting This Up Without Losing Your Mind

Zapier’s the glue here. You’ll create two Zaps minimum (one for each use case above). Each takes ≈15 minutes if you’re semi-organized:

1. Zap 1: Userback (New Feedback) → ApproveThis (Create Request)
   Map Userback’s feedback details to ApproveThis fields. Pro tip: Use Userback tags to set ApproveThis priority levels.
2. Zap 2: ApproveThis (Approved/Denied) → Userback (Update Status)
   Add context notes in Userback when decisions happen. “Approved by CFO on 5/20” kills 90% of follow-up questions.

Need specifics? Userback’s API docs play nice with Zapier. ApproveThis has pre-built templates for common scenarios.

Features You’ll Actually Use (No Fluff)

ApproveThis isn’t just about routing – it’s about making routing mean something. Features that matter with Userback:

• Email Approvals: External clients approve/deny right from their inbox. No logins, no passwords.
• Vacation Delegation: Userback feedback about a holiday promo won’t stall because Karen’s at the beach.
• Calculated Fields: Auto-score feedback urgency based on Userback tags (ex: “Revenue Impact” = High).

Which Teams Stop Hating Their Tools

This isn’t just for product nerds. Here’s who wins:

Product Managers

Kill the spreadsheet hell. Now every feature request has:

• Clear approval/rejection reasons
• Budget sign-offs attached
• Auto-archived “no”s that stay dead

Client Services Teams

Clients see their feedback moving through stages. No more “We already told them that!” on calls. Plus, approval trails cover your ass when scope creep starts.

Dev Teams

Work on what’s approved. Period. Userback comments auto-update with decision details. Git commits can link to ApproveThis records. Suddenly, sprint retrospectives aren’t therapy sessions.

The Bottom Line (No MBA Jargon)

Userback tells you what users want. ApproveThis decides what you’ll actually do about it. Together, they turn “someone should…” into “this person did.”

Best part? You’re not building some fragile Rube Goldberg machine. Zapier handles the basics in an afternoon. ApproveThis’s free tier covers small teams. Userback’s pricing won’t require CFO approval.

Next step: Grab an ApproveThis trial, check Userback’s demo, and connect them via Zapier. Or book a walkthrough if you’d rather see it working first.

Either way – stop letting feedback rot in spreadsheets. Approval isn’t bureaucracy when it’s this painless.