ApproveThis manages your SMTP.com Integration approvals.

When Email Meets Approval Workflows

Let's cut through the corporate fluff: approvals suck when they involve chasing people through Slack threads or playing CC tag in email chains. SMTP.com handles your email infrastructure. ApproveThis handles the human decision-making circus. Together? They turn messy processes into actual workflows that don't make you want to scream into a pillow.

What This Combo Does That Your Current Tools Don't

SMTP.com's email tracking gives you raw data – opens, bounces, complaints. ApproveThis turns that data into decisions. Example: A spam complaint hits SMTP.com. Instead of letting it rot in some shared inbox, ApproveThis automatically routes it to legal + customer support with context. No license required for external partners to vote "approve" or "deny" – huge for agencies or client-facing teams.

Where Other Platforms Nod Off

Generic approval tools make you build everything from scratch. Our Zapier integration with SMTP.com works for teams already living in their inboxes. Finance needs PO approvals? Legal needs contract sign-offs? Same system, different workflows. No app-switching fatigue.

Real Sh*t Companies Actually Do With This

1. Killing Spam Complaints Before They Escalate

E-commerce companies: When SMTP.com detects a spam complaint, ApproveThis automatically:

• Routes to deliverability team + legal
• Attaches email content + customer history
• Sets 24h SLA before auto-escalation

Result: You fix issues before getting blacklisted. Marketing doesn't have to beg IT for reports.

2. Approval Paper Trails That Don't Require a PhD to Follow

Healthcare providers use ApproveThis thresholds: Under $500? Auto-approved via email. Over? Route to department head + compliance. SMTP.com sends encrypted confirmations. Audit logs automatically include email receipts. HIPAA teams stop having panic attacks during inspections.

3. Client Approvals Without the "Can You Re-Send That?" Loop

Marketing agencies: Client needs to approve campaign copy. ApproveThis sends email via SMTP.com with one-click approve/deny. No logins. If client ghosts for 48h, it escalates to account manager. Vacation mode ensures someone's always covered. Clients think you're organized. You actually are.

Setting This Up Without Losing Your Mind

Zapier connects ApproveThis + SMTP.com in 15 minutes:

1. Create Zapier account (if you somehow don't have one)
2. Choose SMTP.com trigger (new complaint, bounce, etc.)
3. Map data to ApproveThis request fields
4. Test with $10 test order instead of your CEO's pet project

Pro tip: Use ApproveThis' calculated fields to auto-flag high-risk requests. SMTP.com's analytics show which approvers delay things – useful for "friendly" reminders.

Why Your Team Won't Hate This

Finance: Budget approvals tied to email threads with actual amounts. No more "I thought you approved this?"

Operations: Vendor contracts get comments + approvals in one place. SMTP.com sends signed copies automatically.

IT: Stop being the approval police. Set thresholds, let escalations handle exceptions.

The Cool Features You'll Actually Use

Not just basic approvals:

• Approval thresholds: Auto-approve small expenses, escalate big ones. Uses SMTP.com data to adjust limits dynamically.
• Delegation that works: Approver OOO? Transfers don't require IT tickets. SMTP.com notifies all parties.
• Client-proof interface: External partners approve via email. No training needed.

Bottom Line: This Isn't Another App to Manage

ApproveThis + SMTP.com via Zapier works for companies where email is still the main battleground. You get structure without forcing people to learn new tools. 50 employees? 5,000? If approvals are eating your day, this stops the bleeding.

Ready to stop herding cats? Register for ApproveThis or schedule a demo that focuses on your actual pain points, not a generic sales pitch.