ApproveThis manages your ActiveDEMAND Integration approvals.

When Approval Bottlenecks Meet Marketing Urgency

Let's cut to the chase: marketing moves fast, but approvals move like molasses. ActiveDEMAND helps you launch campaigns, track leads, and automate customer journeys. ApproveThis makes sure your legal team doesn't strangle you while you do it. Together through Zapier, they create a system where marketing agility meets corporate compliance - without the endless Slack threads.

This integration isn't about adding more tools to your stack. It's about fixing the 47-email-deep approval chains that currently delay every campaign launch, budget request, and lead handoff. For companies between 50-5,000 employees, that means saving dozens of hours monthly while actually reducing compliance risks.

Why This Combo Works (When Others Don't)

Most approval tools treat marketing teams like they're submitting tax forms. ApproveThis works how modern teams actually operate:

• No license headaches: Your agency partners or legal approvers don't need ActiveDEMAND logins
• Email approvals: Approvers can reject that borderline-risky campaign idea while waiting for their latte
• Threshold rules: Auto-approve small budget items but escalate $50k spends to the CFO

Meanwhile, ActiveDEMAND keeps doing what it does best - tracking lead sources, automating follow-ups, proving marketing's ROI. The Zapier integration acts as the bridge between "move fast" and "break nothing."

Real-World Use Cases That Don't Suck

1. Killing Contact Management Chaos

The problem: New leads get stuck in "approval purgatory" between sales and compliance teams. The fix: Auto-create approval requests when ActiveDEMAND gets new contacts.

Example: A financial services firm uses this to immediately flag high-net-worth leads for compliance review while letting standard leads flow to sales. ApproveThis' calculated fields automatically tag contacts needing extra scrutiny based on lead score or form responses.

2. Closing the Feedback Loop

The problem: Approved contacts get lost between systems. The fix: Push approved contacts back to ActiveDEMAND with all approval metadata attached.

Example: A healthcare provider automatically routes approved patient leads into specific nurture campaigns while sending denied leads to a legal hold list. Approval comments sync as notes in ActiveDEMAND for audit trails.

3. Auditing Customer Interactions

The problem: Important account changes happen without oversight. The fix: Trigger approvals when ActiveDEMAND records new history items.

Example: A SaaS company requires manager approval before applying "high churn risk" tags that trigger aggressive save campaigns. Approval groups ensure both CS and marketing sign off on messaging.

Setup That Doesn't Require an IT Ticket

Connecting ApproveThis to ActiveDEMAND takes 15 minutes, not 15 days. Here's the skinny:

1. Create a Zapier account (if you don't have one)
2. Choose your trigger (e.g., "New Contact in ActiveDEMAND")
3. Set ApproveThis as the action ("Create Request")
4. Map fields between systems (lead score → approval threshold, etc.)

Pro tip: Use ApproveThis' calculated fields to auto-set approval rules based on ActiveDEMAND data. A lead from a trade show? Maybe auto-approve. A lead requesting sensitive data? Route to legal first.

Who Actually Benefits (Spoiler: Everyone)

Marketing Teams

Stop being the approval nag. Set up workflows where campaign budgets get auto-approved based on amount, or content pieces route to the right approver based on topic. Vacation delegation means your holiday PTO isn't ruined because Karen from legal insists on PDF attachments.

Operations Teams

Finally get visibility into marketing's processes without micromanaging. Real-time dashboards show approval bottlenecks, and threshold rules prevent $100K "oops" spends. Plus, every approved action has a digital paper trail for compliance.

External Partners

Agencies and contractors can submit requests through ActiveDEMAND forms that auto-create ApproveThis tickets. They get approval updates without accessing your ActiveDEMAND instance, and you don't get their 17 follow-up calls.

Features You'll Actually Use

We're not here to sell you shelfware. These matter:

• Approval Groups: Make sales, legal, and finance jointly approve big deals without playing email tag
• Dynamic Fields: Auto-calculate discount amounts or contract terms during approval
• Mobile Approvals: Because your CMO isn't approving shit from their desktop

The Bottom Line

If you're using ActiveDEMAND, you care about moving leads through pipelines faster. ApproveThis removes the bureaucratic sludge gumming up those pipelines. Together via Zapier, they ensure that:

• Compliance happens without 8-hour delays
• Marketing doesn't go rogue with unapproved spends
• Nobody dies of old age waiting for a VP's signature

This isn't about adding more process. It's about making existing processes suck less. Which, let's be honest, is the best most of us can hope for.

Next Steps

If you've read this far, you either really hate your current approval system or you're procrastinating actual work. Either way:

Register for ApproveThis and connect it to ActiveDEMAND in under an hour. Or schedule a demo if you need to convince the powers that be.

Pro tip: The setup is easier than explaining to your boss why last quarter's campaign overspent by 200K. Just saying.