ApproveThis manages your Back in Stock Integration approvals.

When “Out of Stock” Doesn’t Have to Mean “Out of Luck”

Let’s talk about the worst feeling in e-commerce: watching customers sign up for restock alerts while your team argues about whether to reorder more inventory. Back in Stock captures demand. ApproveThis captures decisions. Together, they turn “maybe we should restock” into “we’re restocking – here’s who signed off on it.” No more lost sales because accounting didn’t approve the purchase order fast enough.

This integration isn’t just about moving data between apps. It’s about closing the gap between customer interest and concrete business actions. For teams managing inventory, procurement, or product launches, this combo turns restock alerts into approved next steps before competitors even notice the trend.

Why This Combo Works (Besides the Obvious)

Back in Stock tells you what customers want. ApproveThis tells you whether your business can deliver it. Connect them through Zapier, and you’ve got a system that:

• Automatically routes restock decisions to the right people
• Shows exact customer demand numbers during approval reviews
• Prevents inventory overcommitment with approval thresholds

Example: A mid-sized outdoor gear retailer uses Back in Stock alerts to trigger vendor purchase approvals in ApproveThis. Their ops team sets automatic approvals for orders under $5k if 200+ customers signed up. Larger orders get fast-tracked to senior staff with real-time customer interest data attached. Result? 30% faster restock cycles during peak seasons.

Two Ways This Integration Actually Gets Used

1. “We Have Demand – Should We Restock?” Workflows

When Back in Stock gets a new signup (their trigger), ApproveThis creates an approval request with:

• Total signup count
• Product margin data
• Vendor lead times

Real-world play: A cosmetics brand routes high-demand product alerts to their CFO, ops lead, and head buyer simultaneously. Approvers see customer waitlist numbers alongside production cost updates. Decisions happen in hours, not weeks.

2. “We Restocked – Who Needs to Know?” Alerts

When Back in Stock sends notifications (their second trigger), ApproveThis can:

• Require marketing approval before blast emails go out
• Confirm warehouse capacity before committing to restock ETAs

Case in point: An electronics retailer auto-escalates high-volume restock alerts to regional managers. If Chicago has 500 PS5 requests but Dallas only has 50, ApproveThis routes location-specific approvals without manual sorting.

Setup That Takes Less Time Than Your Coffee Break

Connect Back in Stock to ApproveThis in 4 steps:

1. Create a Zapier account (if you don’t have one)
2. Choose Back in Stock’s “New Signup” or “Notification Sent” trigger
3. Map key data points to ApproveThis’ approval request fields
4. Test with a live product alert

Pro tip: Use ApproveThis’ calculated fields to auto-add profit margins or inventory turnover rates to requests. No more approvers asking “What’s the ROI on this?” – it’s already there.

Who Actually Benefits From This?

Inventory Teams

Stop playing phone tag with finance. Set approval thresholds so low-risk restocks auto-approve based on customer signup volume. High-value items? ApproveThis’ sequential approvals ensure buyers, ops, and legal all sign off in order.

E-Commerce Managers

Ever promised a restock date before checking with suppliers? Connect Back in Stock alerts to vendor lead time approvals. Marketing only gets the green light after procurement confirms realistic ETAs.

Multi-Location Retailers

Use ApproveThis’ approval groups to route restock decisions by region. Chicago store managers approve local demand, HQ handles national inventory buys. All tracked in one dashboard.

What You’re Not Using (But Should Be)

ApproveThis features that make Back in Stock alerts smarter:

• Vacation Delegation: No more approval delays because someone’s on PTO. Automatically reassign restock decisions
• Email Approvals: Let approvers sign off directly from Gmail – critical for fast-moving consumer goods
• Conditional Logic: Auto-approve repeat orders for products with proven sales history

The Bigger Picture

This isn’t about automating paperwork. It’s about turning customer demand into actionable data that drives real decisions. When your restock process is faster than your competitors’, you:

• Capture sales from impatient customers
• Reduce discounting of overstocked items
• Build reputation as reliably in-stock

Example: A furniture company using this integration reduced dead stock by 22% in 6 months. How? ApproveThis’ real-time tracking showed which restock approvals led to actual sales, improving future decision accuracy.

No, Your Approvers Don’t Need Another Login

Key detail: External vendors or finance partners can approve requests without needing access to Back in Stock. They get email links to ApproveThis’ portal showing only relevant data. No extra seats, no security risks.

Ready to Stop Guessing About Restocks?

ApproveThis + Back in Stock via Zapier works because it’s not just another integration. It’s a decision engine that:

• Converts customer interest into approved actions
• Eliminates approval bottlenecks
• Provides audit trails for every restock decision

Whether you’re a 50-person DTC brand or a 5,000-store retailer, this combo keeps products moving and customers happy. Get started with ApproveThis or schedule a live demo to see the exact workflow for your business.