
ApproveThis manages your Distrobird Integration approvals.
April 17, 2025
Integration Category: Sales Crm
Why Approval Processes Break Sales Teams
Let's be real: most sales tools are built for moving fast, not for getting sign-offs. That's why your team's stuck chasing down approvals in Slack threads, digging through old emails, or worse – making rogue decisions because the process takes too long. Distrobird handles the outreach grind, but when you need human sign-offs on deals, discounts, or compliance checks? That's where things fall apart.
ApproveThis doesn't replace your CRM or sales automation. It acts like the traffic cop for all those "Hey, can we..." moments. By connecting Distrobird's sales engine with structured approvals, you keep deals moving without turning every decision into a 3-day email chain.
How This Combo Actually Works (No Fluff)
Zapier links Distrobird's triggers – new contacts, completed calls, updated deals – to ApprovalThis's workflows. Example: When a rep books a demo with a enterprise lead in Distrobird, ApproveThis automatically:
- Routes discount approval requests to the right manager based on deal size
- Pings legal if contract terms need review
- Updates Distrobird contact records once approved
Approvers get email notifications (no new logins required) and can reject/approve in one click. Sales ops gets audit trails. Reps stop playing phone tag with finance.
Three Ways This Saves Your Team From Itself
1. Kill the "Who Approved This?" Mystery
That sketchy discount you gave last quarter? With ApproveThis, every decision ties back to a recorded approval chain. Distrobird logs calls/emails, ApproveThis logs who signed off and why. Compliance teams stop having panic attacks during audits.
2. Stop Leaving Money on the Table
Reps hate asking for approvals because it's slow. So they under-discount to avoid paperwork, or worse – give unauthorized deals. With auto-routing based on deal size (ApproveThis's thresholds) and pre-approved templates, they get yes/no faster. Example: Deals under 5% discount auto-approve, bigger ones go to regional directors. Less guesswork, more closed deals.
3. Fix the Vacation Blackout Period
When your sales VP is OOO, deals don't have to stall. ApproveThis's delegation rules automatically reroute approvals to their second-in-command. Distrobird workflows keep running – no need to manually reassign tasks or permissions.
Real Scenarios That Don't Suck
Use Case 1: High-Stakes Prospecting
Problem: Your SDR team uses Distrobird to blast 500 emails/day. But enterprise leads require legal review before outreach. Old way: Legal gets CC'd on emails, misses 30% of requests. New way:
- Distrobird triggers ApproveThis when an "Enterprise" tag is added
- Legal gets an email with lead details and proposed messaging
- Approved? Lead gets added to Distrobird sequences automatically
- Denied? Sales manager gets notified to revise the approach
Result: Compliance without killing outbound velocity.
Use Case 2: Discount Requests That Don't Annoy Everyone
Problem: Reps ask for discounts via Slack. Managers miss messages, or approve too much. New flow:
- Rep submits discount % in Distrobird deal notes
- ApproveThis routes based on amount:
- Under 5%: Auto-approved, logged
- 5-10%: Sales director gets email link to approve
- 10%+: Requires CFO + sales VP sign-off
- Approved discounts sync back to Distrobird for the rep to use
Result: Finance keeps margins in check, reps know exactly who to bug.
Use Case 3: Call Recording Compliance (Without the Paranoia)
Problem: Regulators require random call reviews. Managers forget, do them all last minute. Fix:
- Distrobird sends completed calls to ApproveThis
- Quality team gets 3 random recordings/week to review
- Feedback logged in ApproveThis, synced to Distrobird's CRM
- Escalations auto-created if scoring drops below 80%
Result: Consistent coaching without micromanaging every call.
Setup That Takes Less Time Than a Sales Standup
1. Create a Zapier account (if you're one of the three companies that doesn't have one yet)
2. Connect Distrobird and ApproveThis as Zapier apps
3. Pick a trigger: "New Contact", "Deal Updated", etc. in Distrobird
4. Choose action: "Create Approval Request" in ApproveThis
5. Map Distrobird fields to ApproveThis's template (deal size → approval threshold, etc.)
6. Test with a real deal/contact, then go live
Pro Tip: Use ApproveThis's Calculated Fields to auto-set thresholds. Example: Deal amount x discount % = total discount value. If over $10K, route to CFO.
Why Your Finance, Legal, and Sales Ops Teams Will High-Five You
Finance Teams:
Approval thresholds mean no more "Oops, didn't know they could approve that" moments. Real-time reports show discount rates by rep, deal stage, etc. – actual usable data, not Slack archaeology.
Sales Ops:
Delegation rules mean no workflow breakdowns when someone's on PTO. Plus, they can tweak approval chains without IT help – add a round of approvals for new product launches, remove bottlenecks during EOY crunches.
Legal/Compliance:
Every approved/denied request is timestamped with comments. Audit trails export as CSV. They stop being the "slow down everything" team because requests come in standardized formats.
Wait, Can't We Just Use Distrobird's Built-In Approvals?
Technically, yes. Practically? It's like using a Swiss Army knife for surgery. Distrobird's focus is moving deals, not managing multi-layer approvals with conditional logic. ApproveThis adds:
- Role-based access (Legal doesn't see sales' internal notes)
- Escalation rules (Auto-remind after 24hrs, then ping backup approver)
- Calculated approval thresholds (Discounts, contract values, etc.)
- Audit trails that don't require exporting 12 reports
Plus, approvers don't need Distrobird licenses. Contractors, clients, execs – they approve via email. No new logins, no added cost.
Bottom Line: This Isn't About More Tools
It's about closing deals faster without your team going rogue. ApproveThis + Distrobird via Zapier acts like the guardrails on a highway – they keep everyone moving fast, just with less risk of crashing.
Next Steps:
- Register for ApproveThis (free 14-day trial, no CC required)
- Check Distrobird's pricing (if you're not already using it)
- Book a 10-min demo to see live workflows: [CTA Button]
Because no one got promoted for letting approval chaos "just happen".
Integrate with Distrobird Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Distrobird
Suggested workflows (and their Zapier components) for Distrobird
Create approval request for new Distrobird contacts
When a new contact is created in Distrobird, this integration initiates an approval request in ApproveThis to verify contact details. It streamlines onboarding decisions and ensures data accuracy.
Zapier Components

Trigger
New Contact
Triggers when a new contact is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add contact to Distrobird group for new approval requests
When a new approval request is initiated in ApproveThis, this automation adds the associated contact to a designated group in Distrobird. It streamlines follow-up communications and ensures efficient contact management.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add Contact to Group
Adds contact to a specific group.
Create approval request for completed call recordings
When a call recording is completed in Distrobird, this integration creates an approval request in ApproveThis for quality review and compliance. It enables teams to quickly address recording evaluations and maintain high service standards.
Zapier Components

Trigger
Call Recording Completed
Triggers when a call recording is complete.
Action
Create Request
Creates a new request, probably with input from previous steps.
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