ApproveThis manages your Flow App Integration approvals.

Why You’re Wasting Time on Webinar Approvals (And How to Fix It)

Let’s cut through the BS: Your marketing team spends 3 hours prepping webinar content and 3 days chasing approvals. Finance won’t sign off on speaker fees until Legal reviews the contract. Operations needs to verify tech specs. Meanwhile, your webinar launch date creeps closer like a slow-motion car crash.

This is why pairing ApproveThis with Flow App isn’t just convenient – it’s damage control. Flow handles the webinar mechanics. ApproveThis handles the human bottlenecks. Together, they turn “Did you review that slide deck?” into “Your webinar is live – go crush it.”

No More Herding Cats: Where These Two Apps Actually Help

Flow App’s good at what it does: hosting webinars without making attendees download yet another app. But let’s be real – it doesn’t care who approves your event budget or speaker contracts. That’s where ApproveThis comes in:

• Flow’s Strength: Webinar hosting, registration, analytics
• ApproveThis’s Fix: Automating sign-offs for budgets, content, contracts

The magic happens through Zapier, which acts like a bilingual mediator between the two tools. No coding, just “when this happens in Flow, do that in ApproveThis” logic.

Three Approval Scenarios That Won’t Make You Want to Scream

1. “Why Is This Webinar Live Without Budget Approval?”

The Problem: Marketing launches events in Flow App, Finance finds out via calendar invite.

The Fix: New Flow event → Auto-create approval request in ApproveThis with budget details. CFO approves via email. Only then does the event go live.

Real-World Win: A cybersecurity company reduced webinar launch delays from 5 days to 12 hours by routing speaker fees and platform costs through automated approval chains.

2. “Who Approved This Sketchy Sponsor?”

The Problem: Sales team adds last-minute sponsors without compliance checks.

The Fix: Flow registration changes → Trigger ApproveThis review with sponsor details. Legal gets 24h to veto.

Pro Tip: Use ApproveThis’s calculated fields to auto-flag sponsorships over $10k for extra scrutiny.

3. “Why Are We Paying No-Show Speakers?”

The Problem: External speakers confirm in Flow, then ghost you.

The Fix: Approved speaker contracts in ApproveThis → Auto-add them as Flow registrants with payment terms. Denied? Flow automatically blocks their access.

Bonus: Approvers don’t need Flow licenses – just email. Perfect for external legal counsel or client stakeholders.

Setting This Up Without Losing Your Mind

Forget “integration specialists.” Here’s the real process:

1. Open Zapier, pick Flow App as trigger (“New Event Created”)
2. Choose ApproveThis action (“Create Approval Request”)
3. Map Flow’s event details to ApproveThis fields (budget, dates, contacts)
4. Test with a fake $1M budget request – if Finance doesn’t panic, you’re good

Total setup time: 23 minutes (17 if you’ve used Zapier before).

Why Different Teams Stop Hating Each Other

Marketing:

Launch webinars in 2 days instead of 2 weeks. Auto-route speaker contracts to Legal without leaving Flow. Get real-time approval statuses instead of Slack-begging.

Finance:

Set approval thresholds – anything under $5k auto-approves. Over budget? Escalates to CFO with one click. All records audit-ready.

Operations:

Auto-pause webinars missing compliance approvals. See approval bottlenecks in dashboards. Vacation mode? Approvals shift to backups automatically.

This Isn’t Just About Speed

Yeah, approvals get 80% faster. But the real win? Not having that 3 PM panic when you realize the compliance officer is on vacation and the webinar goes live in 4 hours.

ApproveThis features that actually matter here:

• Email approvals: Because nobody’s logging into another system
• Approval thresholds: Auto-approve small edits, escalate big changes
• Delegation: Out-of-office approvers? The system reroutes automatically

“But Our Workflows Are Special Snowflakes!”

Cool. Maybe you need:

• Multi-region approvals: EMEA legal first, then APAC compliance
• Speaker contract auto-expiry after 90 days
• Auto-cancel webinars if key approvers reject twice

ApproveThis handles conditional logic without making you hire a developer. Flow App keeps the webinar engine running. Everyone stays in their lane.

How to Not Screw This Up

Do:

• Start with one workflow (event approvals → Flow integration)
• Use calculated fields for auto-approving minor changes
• Let external partners approve via email – no new logins

Don’t:

• Require 7 approvals for a $500 webinar – set thresholds
• Forget to test rejection scenarios (what if Legal says no?)
• Let Sales bypass approvals by manually adding Flow events

Bottom Line: Your Webinars Deserve Better Than Email Chains

ApproveThis isn’t replacing Flow App – it’s fixing the part Flow ignores. The human decision-making chaos. The “who approved this?” finger-pointing. The compliance risks from rushed sign-offs.

If you’re hosting more than 4 webinars a quarter, this integration pays for itself in prevented screwups alone. Not to mention the hours your team gets back to actually create content that doesn’t suck.

Book a 12-minute demo or start a free trial. Worst case? You finally get to say “I told you so” when the next webinar launch goes smoothly.