ApproveThis manages your FRONTLEAD Integration approvals.

When Forms Meet Final Decisions

Let's be real: most approval processes suck. You've got leads stuck in limbo because Karen from accounting won't check her email. Marketing's waiting on legal to approve that campaign, but legal's buried in contract reviews. And don't even get us started on expense reports.

That's why pairing Frontlead (your form and funnel builder) with ApproveThis (the approval muscle) is like giving your workflows steroids. Frontlead captures the data – new leads, survey responses, event signups. ApproveThis handles the "get three people to say yes" part without the endless Slack pings.

Why This Combo Doesn't Just Work – It Wins

Most teams use forms to start processes. Frontlead's good at that. But when you need human decisions? That's where things break down. ApproveThis plugs into Frontlead via Zapier to fix three big problems:

• No more approval black holes: See exactly where requests are stuck – waiting on Jim's sign-off? Delegated while he's on vacation?
• External approvals that don't require logins: Clients or vendors approve via email. They don't need Frontlead access (or another password to forget).

Take a marketing agency using Frontlead for client intake forms. New project request comes in? Zapier triggers ApproveThis to route it to the right PM, legal, and the client – all in one thread. No spreadsheets. No "did you see my email?"

Real-World Use Cases (That Don't Sound Like BS)

1. Lead Qualification That Doesn't Leak Opportunities

Sales teams using Frontlead for contact forms: Set ApproveThis to auto-route high-value leads to sales managers before they hit the CRM. Example: Any lead from "Manufacturing" vertical + deal size over $50k gets fast-tracked to VP approval.

2. Client Onboarding That Doesn't Take Weeks

Agencies and consultants: Frontlead collects project specs, ApproveThis sends contracts/SOWs to internal stakeholders and clients. Legal reviews clauses, client approves budget – all tracked. Bonus: Use calculated fields to auto-flag budget overages.

3. Compliance Paper Trails That Don't Require a Law Degree

Healthcare/Finance sectors: Frontlead forms collect sensitive data. ApproveThis adds mandatory approvals from compliance officers. Every "approve/deny" is logged with timestamps and reasons. Audit-proof without the PDF hell.

Setting This Up Without Losing Your Mind

Zapier's the middleman here. You'll need:

1. A Frontlead account (obviously)
2. ApproveThis (free trial works)
3. 15 minutes (seriously – we timed it)

Steps:

1. Create the Zap: In Zapier, choose Frontlead's "New Contact" trigger.

2. Filter the Good Stuff: Add a Zapier filter to only route leads that need approval. (Example: Only contacts from "Enterprise Plan" form.)

3. Connect to ApproveThis: Map Frontlead fields to your approval template. Pro tip: Use calculated fields to auto-set priority based on lead score.

4. Test with Real Data: Submit a test Frontlead form. If your CEO gets an approval email within 2 minutes, you're golden.

Why Teams Actually Care

Sales Teams:

Stop losing hot leads because approvals took 3 days. Route enterprise deals to execs faster, but let SDRs handle small fish autonomously using approval thresholds.

Marketing:

Launch campaigns without waiting 8 days for legal. Frontlead captures content requests, ApproveThis pings the right reviewers based on campaign type (social vs. email vs. PR).

Operations:

Procurement requests via Frontlead forms? ApproveThis auto-routes based on cost center and budget remaining. CFO only gets notified if it's over $10k.

Features You'll Actually Use

Beyond basic approvals, this combo lets you:

• Auto-Escalate Stale Requests: If a lead sits unapproved for 24hrs, ApproveThis bumps it to the manager's boss.
• Approval Chains That Make Sense: New client from Frontlead? Route to PM first, then legal, then accounting – in order.
• Vacation Coverage That Works: Approver OOO? ApproveThis auto-reassigns to their backup without you lifting a finger.

The Part Where We Tell You What To Do Next

If you're using Frontlead and still doing approvals manually, you're leaving speed (and sanity) on the table. ApproveThis isn't another tool – it's the missing layer that makes Frontlead actually useful for decision-heavy processes.

Try this today:

1. Start an ApproveThis trial – no credit card needed.

2. Book a 15-minute demo to see how we've set this up for companies like yours.

3. Stop CC'ing entire departments on approval emails. You're better than that.

FAQs From People Who Hate Reading

Q: Do approvers need Frontlead access?
A: Nope. They approve via email or ApproveThis dashboard. Clients/externals love this.

Q: Can we set dollar limits for auto-approvals?
A: Yes. Under $500? Auto-approved. Over that? Routes to managers. You set the rules.

Q: What if Zapier goes down?
A: ApproveThis stores pending requests. Once Zapier's back, it syncs. No data loss.

Bottom Line

Frontlead's great at gathering data. ApproveThis is great at getting humans to decide things. Together, they turn "we're waiting on approvals" into "we closed 30% more deals last quarter."

The setup's stupid simple. The alternative is keeping your current process. We know which one sucks less.