ApproveThis manages your Gleam.io Integration approvals.

Why Your Marketing Team Needs This Integration Yesterday

Let's be real - most marketing teams spend more time chasing down approvals than actually creating campaigns. Gleam.io helps you launch competitions and grow your audience, but then you're stuck manually pinging legal to approve giveaway terms or begging finance to sign off on prize budgets. Enter ApproveThis: the no-BS approval layer that automates the bureaucratic sludge so you can get back to work.

When you connect Gleam.io to ApproveThis via Zapier, you're not just linking two tools. You're creating a self-service system where:

• New contest entries trigger automatic compliance checks
• Prize allocations get instant budget approvals
• Campaign launches happen faster than your last team-building Zoom call

Real-World Use Cases That Don't Suck

1. Auto-Flag Suspect Contest Entries

Imagine running a Gleam.io competition where 30% of entries are from disposable emails or bots. Instead of manually reviewing every submission, set up an approval workflow that:

- Automatically routes high-value entries (those sharing on social media, referring friends) for instant approval
- Flags entries from suspicious domains for manual review
- Auto-denies obvious spam using custom approval thresholds

Who this helps: Ecommerce teams running holiday giveaways can verify entries against purchase histories. SaaS companies can qualify trial signups before awarding demo access.

2. Approve Campaign Budgets in Real Time

Your social team wants to boost a Gleam.io contest post by $5k. Normally this requires 3 approval layers and 48 hours of waiting. With the integration:

1. Budget request auto-generates in ApproveThis when the Gleam campaign reaches 80% of its goal
2. Finance gets an email they can approve/reject in one click
3. Zapier automatically increases ad spend if approved - no manual adjustments

Pro move: Set calculated fields to compare requested amounts against remaining quarterly budgets. Auto-approve anything under $1k to keep things moving.

The Secret Sauce Most Teams Miss

ApproveThis isn't just about replacing email chains. These features make it a marketing ops Swiss Army knife:

Approval Groups That Actually Work

Need legal + finance + CMO sign-off on partnership giveaways? Create a sequential workflow where:

- Legal reviews first (7 day SLA)
- Finance approves budget next (with auto-escalation if they miss deadlines)
- CMO gets final say (with option to delegate if traveling)

Vacation Coverage That Doesn't Require HR

When your brand manager takes PTO, ApproveThis automatically reassigns their approval tasks to the designated backup. No more "Sorry, I was OOO" campaign delays.

Setting This Up Without Losing Your Mind

If you can create a Google Doc, you can build this integration:

1. Connect Gleam.io to ApproveThis (takes 6 minutes)
2. Choose your trigger (New subscriber? Competition entry? Budget request?)
3. Map data fields between systems (Pro tip: Use Gleam custom fields to capture approval-critical data)
4. Test with live data (We'll wait)
5. Activate and watch 37 hours/month of busywork disappear

Why This Isn't Just for Marketing Nerds

For Finance Teams

Get context-rich budget requests instead of Slack pings. See every Gleam.io campaign's ROI data attached to approval requests. Set hard limits on prize allocations.

For Legal Teams

Review competition terms before they go live - not after some intern clicks "publish." All requests include historical compliance data and previous similar approvals.

For External Partners

Agency needs approval for contest rules? They get a clean approval portal without Gleam.io logins. You get audit trails proving they signed off.

The Bottom Line (Because We Know You're Busy)

Combining Gleam.io with ApproveThis isn't about cool tech - it's about removing the approval constipation that slows down every growing company. You get:

- 83% faster campaign launches (real client data)
- 60% fewer "Did you approve that?" Slack messages
- 100% less existential dread when checking your approval backlog

Ready to stop being an approval janitor? Get ApproveThis or schedule a 12-minute demo. We'll even help build your first Gleam.io integration for free.