ApproveThis manages your MobilePages Integration approvals.

Why Approval Automation Matters for Mobile-First Businesses

MobilePages gives marketers lightning-fast tools to capture leads through mobile-optimized landing pages. But what happens after the lead arrives? For many teams, this triggers a manual review process: checking lead quality, verifying budget thresholds, or getting stakeholder sign-off before moving leads to sales. ApproveThis cuts through this friction by adding structured approval workflows to MobilePages lead generation through Zapier. Together, they create a complete system for capturing and activating mobile leads without delays.

How Approval Automation Complements Mobile Lead Capture

MobilePages excels at converting mobile traffic into leads – but fast-moving teams need equally responsive decision-making. ApproveThis adds three critical capabilities:

• Conditional Routing: Automatically send high-value leads to executives for review while approving smaller deals instantly
• Cross-Team Coordination: Involve legal, finance, and sales teams in lead approval without email chains

Example: A real estate agency uses MobilePages for open house sign-ups. Their ApproveThis integration routes any lead requesting financing pre-approval to mortgage advisors before sending to agents – reducing mismatched client expectations.

Three Business Use Cases That Deliver ROI

1. Instant Campaign Launch Approvals

Marketing teams using MobilePages for campaign-specific landing pages can automate creative review. When a new campaign page goes live in MobilePages:

• ApproveThis triggers compliance reviews for regulated industries (healthcare, finance)
• Auto-approve pages under $5K budget while flagging larger spends

A fitness franchise uses this to let local managers launch local promo pages instantly while corporate reviews national campaigns.

2. High-Velocity Event Registration

Trade show organizers and webinar hosts using MobilePages for sign-ups can:

- Auto-approve standard registrants
- Flag VIP attendees for special handling
- Require manager approval for last-minute registrations over capacity

An enterprise software company reduced no-shows by 22% using approval-based confirmation workflows.

3. Product Launch Coordination

When using MobilePages for product waitlist sign-ups, ApproveThis ensures:

- Legal approves any landing page with pre-order terms
- Inventory thresholds trigger automatic sign-up pauses
- Regional leads get localized follow-up approval

A consumer electronics brand using this method cut time-to-launch by 9 days.

Technical Setup Made Simple

Connecting MobilePages and ApproveThis takes under 15 minutes through Zapier:

1. Create a Zap with MobilePages' New Lead trigger
2. Map lead data to ApproveThis' Create Request action
3. Set approval rules in ApproveThis based on lead value, source, or custom fields

Pro Tip: Use ApproveThis' Calculated Fields to auto-score leads based on MobilePages form responses – approvals escalate only when scores exceed thresholds.

Team-Specific Benefits

Marketing Teams

Accelerate campaign iterations by making legal/compliance reviews part of the MobilePages launch flow. ApproveThis' Vacation Delegation prevents delays when stakeholders are OOO.

Sales Operations

Ensure lead handoff meets SLAs with ApproveThis' Real-Time Tracking. If a lead approval stalls, managers get automated alerts to intervene.

Finance Teams

Maintain budget control by requiring CFO approval for MobilePages campaigns exceeding quarterly allowances. ApproveThis Thresholds auto-approve small spends while flagging exceptions.

Key Differentiators

Unlike native MobilePages features or basic form tools, ApproveThis adds:

Multi-Stage Escalation: Complex deals can route from junior staff to CRO based on deal size
External Approvals: Clients or partners can approve requests via email without needing MobilePages access
Audit Trails: Full visibility into who approved each lead and why

Frequently Asked Questions

Can approvers use MobilePages data?

Yes – ApproveThis approval emails include key MobilePages lead details, with optional links to full records.

How does pricing work for external users?

ApproveThis charges per workflow creator, not approver. Clients reviewing MobilePages campaigns don't need licenses.

Can we modify approval rules seasonally?

Absolutely. Change approval thresholds or groups in ApproveThis anytime without IT support.

Getting Started

To implement MobilePages approval automation:

1. Create your ApproveThis account (free 14-day trial)
2. Connect MobilePages via Zapier using the pre-built integration
3. Build your first approval workflow in under 20 minutes

For complex use cases like multi-regional approvals or lead scoring, request a custom demo to see enterprise-grade features in action.