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Surefire Integration

ApproveThis manages your Surefire Integration approvals.

April 17, 2025

Integration Category: Crm

Why Approval Workflows Matter in Service Industries

Let's cut through the BS: plumbing and HVAC businesses live or die by two things - fast response times and tight margins. While Surefire CRM helps you manage customers and jobs like a pro, there's one gap that keeps burning service companies: approval bottlenecks. That's where ApproveThis comes in hot.

When you connect ApproveThis to Surefire via Zapier, you're not just automating paperwork. You're fixing the hidden costs that eat into service call profits:

  • Technicians waiting on manager sign-offs instead of fixing leaks
  • Sales teams missing leads because approval emails got buried
  • Office managers playing phone tag with field crews

The Plumbing in the Walls: How These Systems Connect

Here's the wrench turn most companies miss - Surefire tracks your customers and jobs, while ApproveThis manages the decisions that keep those jobs moving. Together through Zapier, they create a closed-loop system where:

New customer entry in Surefire → Auto-creates approval request in ApproveThis → Approved? → Updates Surefire and books the job

No more Excel sheets. No more "Did you see my email?" No more losing track of which manager needs to sign off on that commercial HVAC bid.

Real Scenarios Where This Combo Unclogs Workflows

1. Customer Onboarding That Doesn't Leak Profits

Picture this: Your sales team lands a new apartment complex maintenance contract. In Surefire, they create the client profile. Through Zapier, this triggers an ApproveThis workflow that:

  • Routes contract terms to your legal team
  • Sends pricing approval to the operations manager
  • Auto-approves standard service packages under $5k

Best part? The property manager can approve estimates directly from their phone email without needing a Surefire login. No more "Can you resend that PDF?" delays.

2. Emergency Calls That Don't Flood Your Schedule

When a 3AM burst pipe alert hits Surefire, ApproveThis can:

- Check if the job exceeds on-call technician limits
- Automatically approve OT up to 2 hours
- Escalate major floods to the operations director
- Book the emergency slot once approved

All while your dispatcher sleeps. Morning shift walks into a scheduled job with pre-approved resources.

3. Upsells That Don't Require Sales Reps to Beg

Technician finds a water heater that needs replacing during a routine check. They log it in Surefire → ApproveThis:

- Calculates discount limits based on customer history
- Routes quote to sales manager if over $1,500
- Auto-approves standard replacements
- Books follow-up installation directly in Surefire

Customers get same-day upgrade options instead of waiting days for manager sign-offs.

Special Sauce for Service Companies

What makes this combo hit different for plumbing/HVAC:

Field Crew Friendly

ApproveThis sends email/SMS approvals that techs can OK from the road. No app downloads. No passwords. Just "Approve" or "Deny" in two taps.

Margin Protector

Set approval thresholds that auto-approve standard service calls but flag:
- Jobs exceeding 4 hours labor
- Parts orders over $800
- Weekend emergency rates

On-Call Handoffs

When managers are off-duty, ApproveThis automatically routes approvals to the next available supervisor based on real-time availability. No more chasing down vacationing bosses.

Setting Up Your Plumbing Approval System

Here's how to wrench these tools together:

Step 1: Create your ApproveThis account (takes 5 mins)
Step 2: In Zapier, connect Surefire and ApproveThis
Step 3: Choose your trigger - like "New Customer in Surefire"
Step 4: Set approval rules based on your business logic
Step 5: Test with real-world scenarios

Pro Tip: Start with your most painful approval bottleneck - usually either new client contracts or emergency service authorizations.

Who Benefits Beyond the Office?

Field Teams

Get real-time approvals instead of waiting at the job site. Auto-logged in Surefire with timestamps.

Sales

Auto-approved discounts up to 15% keep deals moving. Only escalate big exceptions.

Operations

See approval trends - "Why are we manually approving 80% of water heater replacements?"

Owners

Finally understand where jobs get stuck between sales and operations.

The Drain Trap Most Companies Miss

Here's the kicker - ApproveThis isn't just about moving faster. It's about capturing decision data you can't get from Surefire alone:

- Which managers bottleneck approvals
- Average approval time per job type
- Auto-approved vs manual decision rates
- Approval chain lengths for commercial jobs

This is business intelligence that helps you renegotiate supplier contracts, adjust pricing, and optimize staffing.

Ready to Stop Drowning in Approvals?

If your service trucks have ever sat idle waiting on a manager's email reply, you need this integration. Not because we say so, but because your competitors are already doing it.

Start your ApproveThis trial and connect it to Surefire in under 15 minutes. Or book a demo to see exactly how a 50-truck HVAC company cut approval delays by 73%.

Either way, stop letting paperwork leaks flood your profits.

🥳

Integrate with Surefire Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for Surefire

Suggested workflows (and their Zapier components) for Surefire

Create approval requests for new customers

When a new customer is added in Surefire, create an approval request in ApproveThis for verifying account details. This integration automates the approval process and streamlines customer onboarding. *Note: Customize approval settings in ApproveThis as needed.*

Zapier Components

Surefire Logo

Trigger

New Customer

Triggers when a new customer is created.

Action

Create Request

Creates a new request, probably with input from previous steps.

Create appointments for new approval requests

When a new approval request is initiated in ApproveThis, automatically create an appointment in Surefire to schedule follow-up meetings. This integration ensures timely coordination and efficient appointment scheduling.

Zapier Components

Trigger

New Request

Triggers when a new approval request workflow is initiated.

Surefire Logo

Action

Create Appointment

Create an appointment

Create sales leads for approved requests

Once an approval request is approved or denied in ApproveThis, automatically create a new sales lead in Surefire to follow up on potential opportunities. This automation bridges the gap between approval decisions and subsequent sales actions.

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

Surefire Logo

Action

Create Sales Lead

Create a new sales lead