ApproveThis manages your Poper Integration approvals.

When Lead Generation Meets Approval Automation

Let’s cut to the chase: Poper makes sexy pop-ups that actually work. ApproveThis makes corporate red tape slightly less soul-crushing. Together? They’re the ultimate “get shit done” duo for mid-sized companies tired of losing hot leads in approval purgatory.

Think about your last big campaign. How many high-intent leads got stuck waiting for someone in Legal to OK the discount? How many sales reps wasted time chasing unqualified tire-kickers because Marketing couldn’t filter properly? That’s why this integration exists – to turn “we’ll circle back on that” into actual decisions while the lead’s still warm.

What Happens When You Plug a Lead Rocket Into an Approval Engine

Poper’s AI-driven popups are like a never-ending lead buffet. But here’s the thing about buffets – you still need someone to check the health inspection certificate before diving in. That’s where ApproveThis comes in:

The Nuts and Bolts

Every time Poper scores a new lead (whether it’s a $500K enterprise deal or a free trial signup), ApproveThis automatically:

• Routes it to the right approver based on deal size, lead source, or 20+ other criteria
• Triggers escalations if Karen from Finance is on her third margarita in Cabo
• Logs every decision so you can audit why that big client walked six months later

Meanwhile, your sales team isn’t sitting on their hands waiting for answers. They’re either:

• Chasing pre-approved hot leads
• Ignoring tire-kickers that got auto-rejected by your approval thresholds

Real Companies Doing Real Things (No Fluff)

The SaaS Playbook

Take RenewFlow – 150 employees, $20M ARR. Their Poper popups offer custom demos for enterprise leads. Problem? Their sales engineers kept wasting time on “enterprise” leads that were really 3-person startups fishing for freebies.

Solution: Any lead requesting a custom demo now triggers an ApproveThis workflow that:

- Checks company size via Clearbit integration
- Auto-approves if >200 employees
- Routes to Sales Ops for manual review if 50-200
- Auto-rejects anyone smaller (with a nice “Here’s our self-serve option” email)

Result? 23% more demos booked, 41% less sales engineer burnout.

The E-Commerce Hustle

BoldBrew (85 employees, $12M revenue) uses Poper for flash sales. Their old process? Email chains with 7 people to approve discount tiers. Now:

- 10% off coupon? Auto-approved
- 20% off? Needs CMO sign-off
- 30%+? Triggers a 3-person exec review

Last Black Friday: 18,000 coupons issued in 4 hours with zero human bottlenecks.

Why Your Teams Will Actually Use This

Marketing Gets to Play Grown-Up

No more “We generated 500 leads!” chest-thumping when 490 were garbage. Set approval thresholds that force qualification before leads ever hit Salesforce. Bonus: Prove campaign ROI with ApproveThis’ audit trails showing exactly which approved leads converted.

Sales Stops Chasing Ghosts

Your reps get leads that are already:

- Budget-approved
- Compliance-checked
- Scored against your ideal customer profile

Translation: More commission checks, less rage-quitting.

Ops Keeps Its Sanity

Built-in features like vacation delegation and approval chains mean no more:

- “But I was OOO!” excuses
- Approval request spreadsheets from hell
- Legal department meltdowns over unvetted offers

Setting This Up Without Losing Your Mind

Here’s the 3-step no-BS guide:

1. Connect the Dots: Zapier links Poper to ApproveThis in about 7 minutes. Seriously – it’s just picking triggers and mapping fields.
2. Build Your Safety Nets: Use ApproveThis’ calculated fields to auto-flag leads needing special attention. Example: “If lead score >80 AND requested discount >15%, require VP approval.”
3. Test Like You Mean It: Run dummy leads through every possible path. Better to catch a “rejects all enterprise leads” bug now than during your CEO’s pet campaign.

The Secret Sauce Other Tools Miss

What makes this combo killer for 50-5,000 employee companies?

No License Headaches: Approvers (even external partners) can OK/Cancel requests via email without needing a Poper login. Huge for regulated industries where auditors need visibility but not system access.

Real-Time Math That Matters: ApproveThis’ calculated fields automatically apply your business rules. Think “Auto-approve popup coupon requests under $10K lifetime value” or “Flag any lead from competitors for legal review.”

Emergency Overrides: Founders love this one – set thresholds that auto-approve during server outages or PR crises when you need fast decisions.

When to Use This vs. When to Keep Walking

Good Fit If:

- You’re scaling past 50 employees and approval chaos is creeping in
- Different departments fight over lead quality
- You offer tiered discounts/packages through popups
- Compliance needs to audit lead handling processes

Not Magic Beans If:

- You get 10 leads/month (just use a Google Form)
- Your founder still approves every request manually (bless your heart)
- You change approval rules daily (stick to post-its)

Bottom Line for Busy People

Poper makes lead generation effortless. ApproveThis makes decision-making less painful. Together via Zapier, they’re the silent workhorses that:

- Prevent sales/marketing fistfights over lead quality
- Turn week-long approvals into 4-hour decisions
- Give ops teams actual data to optimize processes

Best part? You can set this up before your next coffee break. ApproveThis starts at $99/month – less than you’ll waste on unqualified leads this week.

Crush your lead approval bottlenecks now →