ApproveThis manages your Gather approvals.

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Why Your Approval Process Needs a Remote Work Intervention

Let's face it - most approval workflows were designed for a world where you could literally chase someone down the hall. But when your team's scattered across timezones and your "conference room" is a Gather virtual space, waiting for sign-offs feels like watching loading circles spin. This is where 76% of companies with distributed teams report process delays.

ApproveThis isn't just another task manager. It's built for the reality of hybrid work: asynchronous decisions, external stakeholders, and approvals that actually keep pace with your projects. When you connect it to Gather via Zapier, you're not just automating steps - you're creating a system where approvals happen in context, without derailing actual work.

Gather Meetings ≠ Approval Black Holes

Gather's great for collaborative sessions, but critical decisions often get lost in post-meeting chaos. Typical pain points:

Action items from recordings require 3+ follow-up emails
External clients can't access internal project tools
Approval delays bottleneck entire project timelines

ApproveThis fixes this by turning verbal agreements in Gather meetings into trackable, auditable actions. Example: When your product team agrees on a feature update during a Gather huddle, the approval request auto-generates before everyone leaves the virtual room.

Two-Way Automation That Actually Understands Remote Work

The Zapier integration works both ways:

Use Case 1: From Gather Recording to Instant Approval Track

Problem: Marketing agencies wasting hours getting client sign-off on campaign concepts presented in Gather workshops.

Automation: New Gather recording → Auto-create ApproveThis request with video timestamp links + feedback fields.

Why it works: Clients approve/reject via email (no app logins) while internal teams track status in ApproveThis. Legal gets looped automatically if contract terms are mentioned.

Use Case 2: Post-Approval Actions That Don't Requere Another Meeting

Problem: Engineering teams stuck waiting for security reviews before deploying updates discussed in Gather sprint planning.

Automation: ApproveThis approval → Auto-post decision in Gather team space with next-step checklist.

Why it matters: Reduces "what's the status?" messages by 62% according to beta users. Compliance teams love the auto-archive to Google Drive feature.

Setup That Takes Less Time Than Scheduling a Recurring Meeting

1. Connect via Zapier: Create your Zap (takes 8 minutes if you're slow at clicking)

2. Map Key Fields: Link Gather recording IDs to ApproveThis request titles, add conditional logic (e.g., auto-flag budget-related approvals)

3. Test with a Real Meeting: Run a 5-minute Gather standup, let the Zap generate the approval, and reject it yourself to see the denial flow

Pro Tip: Use ApproveThis' calculated fields to auto-calculate project timelines based on approval dates in Gather meeting notes.

Department-Specific Wins (No Fluff)

Client Services Teams

Stop herding cats for creative approvals. Clients get email links to approve directly from the recording timestamp where the mockup was shown. Overdue reminders auto-send from their account manager's email alias.

Compliance & Legal

Every NDAs discussed in Gather onboarding sessions auto-trigger approval chains. Vacation delegation ensures reviews never stall when counsel's OOO. Bonus: Auto-archive to your contract mgmt system.

Remote-First HR Teams

New hire equipment requests approved during Gather orientation get routed to IT, Facilities, and Payroll in sequence. Approval thresholds auto-approve standard requests, flagging only exceptions.

Why This Isn't Just Another Integration

Competitors require approvers to log into yet another portal. ApproveThis works where your team already is:

- Email approvals with one-click decisions (even from mobile)

- Gather chat notifications that don't vanish after 24 hours

- External clients never see your internal tools (but you still get audit trails)

Real-world impact: A SaaS company reduced sales contract approvals from 11 days to 38 hours by embedding ApproveThis links directly in Gather deal rooms.

Objections We Anticipate (And Shut Down)

"We use [Other Tool] for approvals." Cool. Does it auto-create requests from meeting recordings? Handle 14 approvers across 3 timezones? Let external vendors approve without a paid seat? Didn't think so.

"Our process is too complex." Approval thresholds handle tiered approvals automatically. Conditional routing means HR doesn't see engineering requests unless cross-department budgets are involved.