
ApproveThis manages your Churn Buster Integration approvals.
April 17, 2025
Integration Category: Payment Processing
When Churn Fighting Meets Approval Automation
Here's the ugly truth: customer retention teams waste 12 hours a month chasing down approvals for discount exceptions, campaign changes, and recovery strategies. Meanwhile, finance teams get stuck playing spreadsheet detective trying to track who approved what. Enter Churn Buster and ApproveThis - the tag team that actually talks to each other.
Churn Buster does the dirty work of hunting down failed payments and running recovery campaigns. ApproveThis cuts through the approval chaos with structured workflows. Connect them through Zapier, and you've got a system where financial guardrails automatically meet customer retention tactics - no middle managers required.
Why This Combo Doesn't Suck
Most approval tools treat every request like a TPS report. ApproveThis actually understands that recovering a $50K account isn't the same as approving office snacks. When paired with Churn Buster's real-time payment recovery data, you get three concrete advantages:
Money Talks, BS Walks
Set approval thresholds that auto-route requests based on the actual dollar amount at risk. A $50 failed payment? Maybe it auto-approves a standard email sequence. A $5,000 enterprise account? That shit gets bumped straight to the VP of Customer Success with all the context attached.
Approval Chains That Don't Break
Churn Buster flags a high-value account at risk on Friday at 4:55 PM. ApproveThis automatically reroutes the approval to the designated backup because Karen from Accounting is already halfway to Cabo. No more "waiting for Karen" memes in Slack.
Audit Trails That Won't Make Compliance Cry
Every recovered account, denied discount request, or escalation gets logged with full context. When the board asks why you approved a 20% discount for that one client who threatened to leave, you can actually show them the calculated LTV analysis attached to the approval.
Real Companies Using This Without Firing People
The SaaS Company That Stopped Leaving Money on the Table
GrowthLab SaaS (120 employees) used to have a "spreadsheet of shame" for tracking discount approvals on at-risk accounts. Now, when Churn Buster detects a cancellation attempt from any customer paying over $10K/month:
- Auto-generates an approval request with LTV calculations
- Routes to CRO if discount >15%, else to account exec
- Updates Salesforce whether approved or denied
Result: 23% more recovered accounts, 9 fewer hours/week spent chasing approvals.
The E-Commerce Player That Fixed Their Refund Circus
Boulder Gear Co. (450 employees) was hemorrhaging margins from random refund approvals. Their new setup:
- Churn Buster flags subscription cancellations with 6+ month histories
- ApproveThis routes refund offers based on customer lifetime value
- Auto-approves 10% discounts, escalates 25%+ offers to CFO
Outcome: 17% reduction in full cancellations, $240K saved in unnecessary discounts last quarter.
Setting This Up Without Losing a Day
Connect Churn Buster to ApproveThis in 3 steps that even your non-techy sales lead can handle:
- Create Your Zap: In Zapier, choose Churn Buster as the trigger app. Pick your poison - failed payment alerts, recovery successes, cancellation triggers.
- Map the Data: Pull key details into ApproveThis - customer LTV, failed amount, recovery campaign type. Pro tip: Use calculated fields to auto-determine approval thresholds.
- Set Escalation Rules: Build if/then paths in ApproveThis. Example: Over $5K? CFO + CRO approval needed. Under $500? Auto-approve with manager CC.
Need specifics? Here's the cheat code:
1. When Churn Buster detects a failed payment → 2. Zapier creates ApproveThis request with customer details → 3. Approvers get email/Slack with one-click approve/deny → 4. Decision logs back in Churn Buster.
Who Actually Cares in Your Company
Customer Success Teams
Stop playing telephone between finance and angry customers. Get instant approval on retention offers with all the context attached. Vacation mode means your deals don't die because someone's at Burning Man.
Finance Nerds
Finally understand why discounts are being approved. Real-time tracking means no more end-of-quarter surprises. Approval thresholds keep reps from getting too generous.
RevOps Heroes
Map approval chains that actually match your segmentation strategy. Use conditional logic to route enterprise vs. SMB deals differently. Bonus: All the audit trails you crave.
Execs Who Hate Surprises
Get visibility into high-stakes approvals without micromanaging. Dashboards show approval bottlenecks and exception patterns. Plus, you can override anything with two clicks when shit hits the fan.
The Nerd Stuff You Actually Need to Know
While the sales team is high-fiving over recovered accounts, your IT crew will appreciate these details:
License-Free Approvals
External partners can approve requests without needing Churn Buster logins. Clients, vendors, or that consultant who keeps complaining about your systems - they just get an email with approve/deny buttons.
Two-Way Sync
Approve decisions don't just disappear into the void. Approved discounts auto-log in Churn Buster, denied requests trigger follow-up workflows, and everything timestamps in your CRM.
Mobile-Proof
Approvers can crush requests from their lock screen. No apps to download, no passwords to reset. Even your boomer board member can handle it.
Why This Beats Your Current Shitshow
Let's get real - you're probably using one of these "solutions" right now:
The Spreadsheet Special
Shared Excel files with version conflicts and zero audit trails. Enough said.
The All-in-One Platform
That clunky CRM module that does approvals as an afterthought. Enjoy your 14 clicks per request.
The Email Avalanche
"Approve this!" threads that mix vacation pics with $50K discount requests. CC'ing the whole company for visibility.
Our integration crushes these by being actually designed for fast-moving revenue teams. You get structure without bureaucracy, speed without chaos.
Time to Stop Losing Money to Stupid
Every day you wait is another customer slipping through cracked processes. The setup takes 90 minutes max. Keep bleeding revenue from messy approvals, or get your team aligned like adults.
Book a 15-minute demo to see real workflows from companies your size. Or start a free trial and connect your first Churn Buster workflow today. No sales calls, no commitment - just fewer lost customers.
Pro tip: Ask about our pre-built Churn Buster approval templates during onboarding. Your future self (with better margins) will thank you.
Integrate with Churn Buster Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Churn Buster
Suggested workflows (and their Zapier components) for Churn Buster
Create approval requests for denied Churn Buster campaigns
Ensure accountability and improve retention strategies by having a structured approval process for campaigns that fail to recover customers. When Churn Buster signals a campaign loss, this automated workflow will generate an approval request, tracking decision-making in ApproveThis for greater strategic alignment.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for recovered campaigns in ApproveThis
Streamline post-campaign analysis by initiating approval workflows for recovered campaigns. Each time Churn Buster successfully recovers a campaign, an approval request is automatically logged, enabling informed decision-making and strategic adjustments in ApproveThis.
Zapier Components

Trigger
Campaign Recovered
Triggers when a campaign ends with a recovery.
Action
Create Request
Creates a new request, probably with input from previous steps.
Log new requests for lost cancel sessions
Automate the feedback loop for customer retention strategies by logging approval requests every time a cancel session concludes unsuccessfully. Use ApproveThis to track and analyze these events, facilitating comprehensive customer management.
Zapier Components

Trigger
Cancel Session Lost
Triggers when a cancel session ends with a cancellation
Action
New Request
Triggers when a new approval request workflow is initiated.
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