
ApproveThis manages your BROADCASTsms Integration approvals.
April 17, 2025
Integration Category: Phone
When Bulk Texting Meets Approval Power
Let's cut through the noise: BROADCASTsms handles mass texting like a pro, but getting those campaigns approved? That's where things usually get sticky. Enter ApproveThis - the missing link between your SMS strategy and actually executing it without chasing down signatures.
We're talking about turning "Hey, can you approve this?" into a system that works while you sleep. For teams juggling compliance requirements, multi-department sign-offs, or client approvals, this integration isn't just nice-to-have – it's the difference between sending timely texts and missing the boat entirely.
Why This Combo Works for Grown-Up Businesses
Companies between 50-5,000 employees hit a sweet spot: big enough to need real processes, but small enough that clunky enterprise software kills momentum. Here's where pairing BROADCASTsms with ApproveThis actually makes sense:
No More Approval Black Holes
Municipalities needing emergency alerts approved by three departments? Retail chains requiring regional manager sign-off on flash sale texts? This integration puts expiration dates on indecision. Set automated escalations so campaigns move forward instead of dying in someone's inbox.
Keep External Partners in the Loop (Without Giving Them Keys)
Client needs to approve SMS content? Vendor requires compliance confirmation? ApproveThis lets external players approve/reject via email - no BROADCASTsms logins required. Less friction, fewer license costs, same audit trail.
Turn Approval Data Into Action
Auto-add approved subscribers to lists. Trigger confirmation texts when campaigns get greenlit. Reject a request? Automatically notify the submitter via SMS. This is workflow automation that actually closes loops.
Real-World Use Cases That Don't Suck
Let's get specific. These aren't hypothetical "maybe someday" scenarios – these are actual plays we see working for teams right now:
Nonprofit Volunteer Mobilization
Food banks using BROADCASTsms for urgent volunteer requests. Approval process: Program manager → Safety coordinator → Comms lead. ApproveThis auto-routes to each approver in sequence, sends update texts via BROADCASTsms at each stage. Result? 63% faster response times during critical drives.
Healthcare Appointment Reminders
Clinic needs dual approval for SMS blast content (compliance officer + practice manager). ApproveThis triggers BROADCASTsms sends only when both approve. Bonus: Uses calculated fields to auto-flag messages exceeding character limits before they hit approval queues.
Retail Inventory Alerts
Regional managers approve localized SMS campaigns about overstock items. ApproveThis routes requests based on store location, auto-sends approved texts through BROADCASTsms. Denied requests trigger revised drafts back to marketing with comments. No more guessing why something was rejected.
Department-Specific Wins
Marketing Teams: Ship Faster, Not Reckless
Your copywriters live in BROADCASTsms. Legal lives in objections. ApproveThis becomes the neutral ground. Set up:
- Auto-route draft campaigns to legal via email
- Approved texts deploy instantly
- Rejected drafts loop back with tracked changes
Plus, use approval thresholds to auto-approve low-risk messages under $5k value, saving human reviews for big campaigns.
Operations: Emergency Comms That Don't Require 5 Emergency Meetings
Plant shutdowns. Delivery delays. Weather closures. ApproveThis handles multi-approval urgency with:
- SMS alerts to approvers' personal phones
- Automatic delegation if someone's OOO
- Real-time SMS status updates to entire teams post-approval
HR: Mass Texts That Don't End Up in HR
Open enrollment reminders. Policy updates. Event announcements. ApproveThis ensures:
- Compliance team validates content first
- Managers approve department-specific sends
- Auto-opt-out handling for sensitive topics
All while keeping employee phone numbers secure in BROADCASTsms.
Setting This Up Without the Usual Zapier Headache
We'll skip the obvious "connect your accounts" spiel. Here's the tactical stuff most guides miss:
Pro Tip: Map Your Approval Reasons to SMS Responses
When setting up "Request Denied" Zaps, pull the rejection reason from ApproveThis into BROADCASTsms auto-replies. Now denied requests trigger helpful SMS feedback like "Needs legal review - see comments in portal" instead of generic rejections.
Use Calculated Fields for Pre-Checks
Example: Auto-calculate SMS character count in ApproveThis before routing for approval. Messages over 160 chars get flagged for editing first. Saves everyone time.
Set Up Escalation Paths That Actually Work
Configure ApproveThis to:
1. Text first approver
2. If no response in 2hrs, text backup
3. If still no response in 1hr, auto-approve based on campaign priority
Critical for time-sensitive offers or alerts.
The Quietly Powerful Features You'll Actually Use
Vacation Delegation That Doesn't Require an Outlook PhD
Approver out sick? ApproveThis auto-reassigns their BROADCASTsms approvals to a deputy. No more chasing down out-of-office responders.
Approval Groups for Complex Orgs
Healthcare systems with multiple locations? Set up approval chains where:
- Hospital A's messages need local admin + central compliance
- Hospital B uses different reviewers
All managed through the same BROADCASTsms account.
Audit Trails That Make Compliance Audits Less Painful
Every approved/denied SMS campaign in BROADCASTsms ties back to:
- Who approved it
- When
- Comments exchanged
- Auto-archived in ApproveThis
No more scrambling during audits.
When to Consider This Combo
This integration makes sense if:
- You send 500+ SMS/month through BROADCASTsms
- Campaigns require 2+ approvals
- You've had compliance near-misses
- Different teams manage content vs. sends
- You work with external partners/clients
It's overkill if:
- One person handles all SMS
- You send simple transactional texts
- Compliance isn't a concern
Getting Started Without the Commitment Issues
Try this today:
1. Connect via Zapier (15 mins)
2. Set up one approval workflow for your most annoying bottleneck
3. See actual time saved this week
No need to redo your entire BROADCASTsms process. Start with one campaign type or approval step. Most teams see enough ROI in the first workflow to justify expanding.
Ready to stop herding cats for approvals? Get started with ApproveThis or book a personalized demo to map out your specific use case.
Final Reality Check
This isn't magic. You'll still need:
- Clear SMS approval guidelines
- Defined escalation protocols
- BROADCASTsms accounts for your core team
But if you're tired of playing approval whack-a-mole, this integration cuts the busywork so you can focus on campaigns that actually move the needle.
Integrate with BROADCASTsms Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for BROADCASTsms
Suggested workflows (and their Zapier components) for BROADCASTsms
Create approval requests for new subscribers
When a new subscriber is added in BROADCASTsms, this automation creates an approval request in ApproveThis to verify the subscription. It streamlines the workflow by triggering a decision-making process. *Note: Adjust the approval criteria if needed.*
Zapier Components

Trigger
New Subscriber Created
Triggers when new subscribers are added to an account.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send messages for new approval requests
When a new approval request is initiated in ApproveThis, this automation sends a message to the designated phone number using BROADCASTsms. It ensures prompt communication of approval activity. *Note: Customize the message content for clarity.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send a Message to a Phone Number
Schedules a message to a Subscriber based on a given Phone Number
Add subscribers for approved requests
When an approval decision is completed in ApproveThis, this automation adds a new subscriber to your list in BROADCASTsms. It integrates the outcome of approval workflows into subscriber management seamlessly. *Note: Verify subscriber details to prevent duplicates.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Add New Subscriber to a List
Add new subscriber to a list.
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