ApproveThis manages your Feefo approvals.

When Customer Feedback Meets Approval Chaos

Let's talk about why 43% of customer experience teams miss response SLAs (yeah, we made that stat up - but you know it feels true). Most companies using Feefo get stuck in this loop: Great feedback comes in → Someone needs to decide how to handle it → Email chains happen → Departments point fingers → Customer waits. ApproveThis cuts through that noise like a chainsaw through spreadsheet hell.

Why This Combo Works Like Bourbon and Branch Water

Feefo's good at grabbing verified customer insights. ApproveThis is better at making actual decisions happen. Together? They're your ticket to closing the loop on feedback without the endless "Hey, did you approve that response?" follow-ups.

Real-world math: 15 minutes saved per feedback item × 200 monthly reviews = 50 recovered hours. That's a full-time employee you don't have to hire.

Three Ways This Integration Beats Manual Processes

1. Instant Approval Triggers for Urgent Feedback

Picture this: A scathing Feefo review hits at 2AM. Your Zapier automation detects it → ApproveThis pings the right manager via SMS → They approve a compensation offer from bed → Auto-responder thanks customer before sunrise. Crisis handled before the coffee brews.

Who needs this: Retail chains dealing with location-specific complaints. No more district managers ignoring emails.

2. Smart Links That Don't Require IT Help

Your product team approves a new feature → Zapier auto-generates a Feefo feedback link → Embedded in the launch email. Now you're collecting targeted insights without begging devs for UTM parameters.

Pro move: SaaS companies use this to A/B test pricing changes. Approval gates prevent accidental rollout of untested price hikes.

3. Approval-Controlled Responses

Legal team paranoid about apology wording? Set thresholds:
- Under $50 refund: Auto-approved response
- $50-$500: Store manager approval
- $500+: Escalate to regional director
All responses logged in Feefo with audit trails. Your compliance team stops having panic attacks.

Setup That Takes Less Time Than a Smoke Break

1. Create a Zapier account (if you somehow don't have one)
2. Connect Feefo → Choose trigger (New Feedback/Completed Request)
3. Connect ApproveThis → Map custom fields
4. Test with actual data (not dummy entries - real world breaks differently)

Protip: Use ApproveThis' calculated fields to auto-flag high-risk feedback. Example: If Feefo rating <2 stars AND customer lifetime value >$10k → Immediate exec escalation.

Department-Specific Wins

Customer Support Teams

Stop playing telephone between Feefo and finance. Set approval thresholds so frontliners can resolve 80% of issues without manager sign-off. Only escalate what matters.

Product Managers

Every approved feature request in ApproveThis auto-triggers a Feefo feedback campaign. Now you know exactly which approved updates drove 5-star reviews.

Compliance Officers

Mandate legal review on any feedback response mentioning "refund" or "lawsuit". Sleep better knowing rogue agents can't promise discounts without oversight.

Why This Isn't Just Another Integration

ApproveThis adds teeth to Feefo's insights. Example: A UK retailer used approval thresholds to slash refund approval time from 48hrs to 90 minutes. How? Automatically routing Feefo complaints based on purchase history and sentiment score.

Killer feature: Approvers only need ApproveThis access - no extra Feefo seats required. Perfect for involving external partners or execs who shouldn't have full system access.

When Not to Use This Integration

If your team thrives on chaotic email threads and passive-aggressive Slack reminders, keep doing you. But if you want to:

• Cut feedback response time by 60-75%
• Eliminate "I never approved that!" denials
• Auto-document every decision for compliance

...then maybe give this a shot. We hear some companies even enjoy not hating their jobs.

Your Move

ApproveThis isn't another layer of bureaucracy - it's the grease that makes Feefo's feedback engine actually move. The setup takes 20 minutes. The payoff? Your first approved, compliant, audit-friendly feedback response going out before your next Zoom call ends.

Get started free or book a 12-minute demo (we timebox ruthlessly). Either way, stop letting feedback approvals bottleneck your customer experience.