ApproveThis manages your Voluum Integration approvals.

Let’s cut to the chase: if you’re spending money on ads, you need two things – crystal-clear tracking and airtight approvals. Voluum gives you the tracking. ApproveThis gives you the approvals. Together? They turn “Who authorized this?!” moments into “Yeah, we’ve got a system for that” confidence.

Why This Combo Works Like a Swiss Army Knife

Voluum’s the detective – it tells you exactly which ads convert. ApproveThis is the bouncer – it makes sure only the right decisions get past the velvet rope. Connect them through Zapier, and you’ve built an invisible layer of accountability between your ad spend and your actual results.

What You’re Really Solving Here

Marketing teams love moving fast. Finance teams love not burning cash. This integration lets both happen without the passive-aggressive Slack threads. When every conversion or budget request needs a rubber stamp, you’ll:

• Kill spreadsheet approval tracking (RIP, column Z)
• Stop playing CC: tag in email chains
• Actually know why that $5K ad spend got greenlit

Your New Fraud Detection Sidekick

Here’s where it gets real: Voluum spots a conversion from “TotallyLegitTraffic.ru.” Instead of letting it autopilot into your CRM, Zapier fires an approval request to ApproveThis. Your fraud analyst gets an email, clicks reject, and boom – that conversion never touches your sales team’s pipeline.

Budgets That Actually Mean Something

Set up approval thresholds so any ad spend over $X automatically requires CFO sign-off. The kicker? ApproveThis can check Voluum’s ROI data mid-approval. If the numbers suck, the request auto-denies before wasting your exec’s time.

Not Just for the Marketing Nerds

This combo gets different teams speaking the same language:

Finance Teams

No more surprise invoices. Every media buy over threshold gets automatic approval chains with Voluum’s performance data attached. Set hard rules: “If ROAS < 2, require VP approval.”

Affiliate Managers

New affiliate sign-up in Voluum? Auto-send their traffic quality stats for compliance review. Approvers get all the data without logging into another platform.

Operations

Automatically route conversion discrepancies to the right analyst based on campaign type. SLA alerts kick in if approvals stall – because missed deadlines cost real money.

Setting This Up Without the Headache

Three steps. No PhD required:

1. Connect ApproveThis and Voluum to Zapier
2. Choose your trigger (New Voluum conversion) + action (Create ApproveThis request)
3. Add conditional logic like: “If conversion value > $500, require VP approval”

Pro tip: Use ApproveThis’ calculated fields to auto-flag conversions that don’t match your margin thresholds.

The Nuts and Bolts No One Talks About

ApproveThis plays nice with external partners. Your affiliate’s compliance team can approve conversions without getting Voluum logins. They just reply to an email – done.

When Karen’s on Vacation

Set up vacation delegates in ApproveThis so approvers can bail without bottlenecking your ad ops. The system auto-reroutes requests – no manual handoffs.

Audit Trails That Actually Help

Every approved/denied request stamps who, when, and why. Combine that with Voluum’s conversion data, and you’ve got bulletproof records for compliance reviews.

Real-World Scenarios That Don’t Suck

For e-commerce brands: Auto-approve high-ROAS campaign extensions, but require human checks for new traffic sources. Cuts decision time from days to hours.

For lead gen companies: Flag conversions missing UTM parameters for review before sales team follow-up. Stops your SDRs from chasing garbage leads.

The Bottom Line

This isn’t about adding more process – it’s about making existing processes invisible. When your approvals automatically consider real-time performance data, you’re not slowing down. You’re speeding up intelligently.

ApproveThis doesn’t replace Voluum. It doesn’t try to be your CRM. It’s the glue that lets your existing tools work like they were designed together.

Okay, But Does It Actually Work?

Let’s get tactical. Say you’re running a Black Friday promo. Voluum detects a conversion spike from a new ad partner. Instead of:

1. Manually checking if the partner’s approved
2. Digging through old emails for budget sign-offs
3. Hoping you remembered all compliance checks

Your Zapier flow automatically:

1. Checks approval thresholds
2. Pings the right approvers with all context
3. Auto-logs the decision in your audit trail

You’ve just turned a potential compliance fire drill into a background process.

No More “Who Approved This?!” Meetings

With ApproveThis’ real-time dashboard, you can see pending ad approvals by campaign, dollar value, or approver. Voluum gives the what; ApproveThis gives the why.

Getting Started Without the BS

If you’re using Voluum, you’ve already got the hard part done. Adding ApproveThis takes about 15 minutes:

1. Create free ApproveThis account
2. Connect both apps in Zapier
3. Build your first “New conversion → Approval request” Zap
4. Test with a $0.01 test conversion

Once it clicks, scale to your real workflows.

The Part Where We Tell You What to Do Next

You’ve got three options:

A) Keep doing ad approvals manually, hoping nobody screws up
B) Pay $20k for some enterprise “solution” that overcomplicates everything
C) Try ApproveThis free for 14 days

We’re betting you’re too smart for A or B.