ApproveThis manages your DropInBlog Integration approvals.

When Approval Red Tape Meets Blogging Speed

Let's get real: nothing kills momentum like waiting for Karen from legal to approve your blog post about office plants. But you can't just let interns publish whatever they want either. This is where ApproveThis and DropInBlog become your secret weapon.

ApproveThis handles the bureaucratic heavy lifting - think multi-layer approvals, deadline tracking, automatic escalations. DropInBlog makes publishing stupid simple for your content team. Connect them through Zapier, and you've got a system where posts get reviewed properly without creating week-long bottlenecks. We're talking about turning "Is this live yet?" Slack messages into actual published content.

Why This Combo Works for Mid-Sized Companies

If you're managing 50+ employees with multiple departments touching every blog post (legal, compliance, subject matter experts), manual approval processes become full-time jobs. The magic here is in the hand-off:

• No more license juggling: Approvers only need email access - critical when working with external agencies or part-time contractors
• Audit trails that don't suck: Every edit request, approval comment, and version update lives in one dashboard

Take a healthcare tech company we worked with. Their compliance team requires three sign-offs on any patient-facing content. Before this integration? 14-day average approval time. After? 38 hours. Because the right people got pinged at the right time with zero back-and-forth emails.

Real Use Cases for People Who Hate Meetings

Use Case 1: No More "Who Approved This?!" Fire Drills

Marketing teams love this setup: every time someone hits "publish" in DropInBlog, it automatically kicks off an approval chain in ApproveThis. Not just for drafts - we're talking final posts ready to go live. Here's why it matters:

E-commerce Example: Seasonal product launch blogs need legal (FDA compliance), inventory (stock levels), and marketing (brand voice) approvals. Set up parallel approval groups so all three departments review simultaneously. First sign-off triggers a 24-hour SLA for the others. Miss the deadline? It escalates to their directors automatically.

Use Case 2: From Approval to Published in One Click

Flip the script: when content gets approved in ApproveThis, Zapier auto-publishes it to DropInBlog. Perfect for:

Financial Services: Compliance-approved market updates go live immediately after regulatory review. No more IT tickets to push content. Bonus: Use ApproveThis' calculated fields to auto-flag posts containing high-risk keywords ("guaranteed returns", "risk-free") for extra scrutiny.

Features You'll Actually Use (Not Just Pay For)

Approval Thresholds That Prevent Bottlenecks

Set blog-specific rules like:

• Posts under $500 in product mentions? Auto-approved after marketing lead signs off
• Mentions competitors? Requires legal + CMO approval

A SaaS company client uses this to handle 62% of their blog approvals without human intervention. Their legal team only sees the high-risk stuff.

Vacation Delegation That Doesn't Require an HR Memo

When your compliance officer takes PTO, ApproveThis automatically reroutes their approvals to the deputy. No broken chains. No "out of office" reply hell.

Setting This Up Without Losing Your Mind

Here's the 5-minute version:

1. Create Zapier account (if you don't have one)
2. Choose your trigger: "New Published Post" in DropInBlog or "Approved Request" in ApproveThis
3. Map content fields between systems (pro tip: use ApproveThis' calculated fields to auto-score post risk levels)
4. Test with a draft post containing "lorem ipsum" and bad stock photos

Important note: Approvers only need ApproveThis access - no extra DropInBlog seats required. Huge for working with external agencies.

Department-Specific Wins

Marketing Teams: Kill the Spreadsheet Trackers

No more shared Google Sheets with 14 tabs tracking blog statuses. Real-time dashboards show exactly where each post is stuck. Plus, automated reminders to approvers who ghost your requests.

Legal/Compliance: Audit Proofing Made Simple

Every approval/rejection is timestamped with comments. Exportable reports show who approved what and when. Critical for regulated industries getting hit with surprise audits.

IT Teams: Fewer "Help Publish This" Tickets

Once workflows are set, content teams can publish approved posts without needing CMS access. Your helpdesk gets 23% fewer urgent requests (actual stat from a 500-employee retailer).

When You Should Not Use This Integration

Let's be honest - no tool fixes broken processes. If your content approval requires 11 signatures because "that's how we've always done it", automate that mess and watch it explode faster. Fix the workflow first, then automate.

Bottom Line for Companies Scaling Past 100 Employees

ApproveThis + DropInBlog via Zapier isn't about fancy features. It's about eliminating the 37 back-and-forth emails per blog post that add up to $18k in wasted salary annually (yes, we did the math).

Either you control the approval chaos, or it controls you. We've seen 214 companies choose the first option. Your move.

Book a 15-minute demo or start a free trial if you'd rather just test it with your team's worst approval bottleneck.