ApproveThis manages your MarketingPlatform Integration approvals.

When Approval Processes Meet Marketing Muscle

Let's be real - nothing kills campaign velocity like waiting for Karen from legal to approve your email copy while she's on her third vacation this quarter. MarketingPlatform handles the flashy automation stuff, but ApproveThis? We're the chain yanking your approvals out of email threads and spreadsheets. Connect them through Zapier, and suddenly your marketers aren't playing calendar tag with approvers.

Why This Combo Works

MarketingPlatform segments audiences and blasts campaigns. ApproveThis handles the bureaucratic middle managers. Together? You get automated approval chains that actually keep up with marketing ops. Key benefits:

• No license headaches: External clients approve directly via email - no need to buy them MarketingPlatform seats
• Conditional logic: Auto-approve campaigns under $5k, escalate bigger spends to finance
• Real-time tracking: See exactly where campaigns get stuck in approval limbo

Real-World Use Cases That Don't Suck

1. Campaign Launches That Don't Require Prayer

E-commerce teams waste 12 days/month getting campaigns approved across departments. Connect MarketingPlatform to ApproveThis via Zapier, and here's what changes:

How it works: New campaign draft → Triggers approval workflow with product specs/legal disclaimer → Auto-route based on budget thresholds → Launch approved campaigns automatically.

Example: Outdoor gear company auto-approves seasonal promo emails under $10k, but require CMO sign-off for Black Friday blasts. Saves 23 hours/month in cross-department meetings.

2. Lead List Hygiene Without The Manual BS

Sales teams complain about unvetted leads. Marketing complains about sales ignoring good leads. Connect your CRM to both platforms:

Workflow: New lead in MarketingPlatform → Auto-create approval request → Sales director vetting via email → Approved leads pushed to Salesforce.

Example: SaaS company reduced unqualified demo requests by 41% by requiring sales team approval before lead nurturing campaigns.

3. Client Approvals That Don't Tank Relationships

Agencies know the drill - clients take 6 days to approve a campaign, then complain about missed deadlines. Fix it:

Flow: Finalize campaign in MarketingPlatform → Send to client via ApproveThis → Client approves/rejects via email → Auto-update campaign status.

Bonus: Use calculated fields to show clients exactly how each delay impacts launch dates. Suddenly they approve faster.

Setting This Up Without Losing Your Mind

Zapier integration takes 8 minutes if you're mildly competent:

1. Create Zapier account (free tier works)
2. Connect MarketingPlatform and ApproveThis
3. Choose triggers:
   - New campaign drafts
   - Lead list changes
   - Subscriber updates
4. Map approval criteria (budget, contacts, regions)
5. Test with $100 test campaign

Pro tip: Use ApproveThis' vacation delegation so summer Fridays don't bottleneck approvals.

Department-Specific Wins

Marketing Teams

Stop being the approval police. Set up automatic routing where:

- Creative approvals go to design leads
- Budget approvals route to finance
- Legal checks auto-delegate to available attorneys

Operations Managers

Cut the 37 approval-related Slack pings per day. Real-time dashboards show:

- Bottlenecks by department
- Average approval times
- Auto-escalated requests

External Partners

Clients get branded approval emails with one-click decisions. No logins. No "I didn't see the email" excuses. Plus:

- Approval history audit trails
- Conditional reminders (nudge after 24hr silence)
- Mobile-friendly interface

Features You'll Actually Use

We didn't build this for feature checklist bragging. Key tools that matter:

Approval thresholds: Auto-approve routine updates (under $X, specific regions), only escalate exceptions.
Calculated fields: Show approvers exactly how delaying impacts campaign ROI.
Multi-step workflows: Creative → Legal → Finance → Client in sequence, not chaos.

Common Objections (And Why They're Dumb)

"We already use [Some Legacy Tool]": Cool. How many approvers actually log in? ApproveThis works through email.
"We have custom needs": Your approval rules are not that special. We handle 93% of use cases out of the box.
"Our process is too complex": Said every team before realizing 80% of their "complex" approvals follow 3 simple rules.

Bottom Line

MarketingPlatform handles the 'what'. ApproveThis handles the 'who said yes'. Together, they cut approval cycles from days to hours. Not because we're magic, but because we force accountability into automated workflows.

Next step: Register for ApproveThis, connect your MarketingPlatform account in Zapier, and run your next campaign approval through it. Demo takes 7 minutes - we'll time you.