
ApproveThis manages your SweepWidget Integration approvals.
April 17, 2025
Integration Category: Marketing
When Giveaways Meet Governance
Let’s be real – running contests and giveaways is supposed to be fun. But when you’re dealing with legal compliance, fraudulent entries, and stakeholders who can’t decide if a cat video counts as “user-generated content,” the party stops real quick. That’s where pairing SweepWidget’s viral contest tools with ApproveThis’ approval muscle turns a messy process into something that actually works.
Why This Combo Doesn’t Suck
SweepWidget handles the flashy front-end stuff: landing pages, social integrations, entry tracking. ApproveThis handles the grown-up stuff: making sure the right people sign off on winners, prizes, or whatever needs a rubber stamp. Together, they automate the boring parts so your team can focus on what matters – like figuring out how to make a branded TikTok dance challenge less cringey.
Business Benefits That Don’t Sound Like Corporate Jargon
This isn’t about “synergy” or “leverage.” It’s about:
- Killing spreadsheets full of unverified entries
- Stopping legal from having a panic attack every campaign
For companies between 50-5,000 employees, this combo means marketing teams can move faster without breaking rules. Example: A mid-sized e-commerce brand used this integration to approve 2,300+ giveaway entries in 48 hours during Black Friday – without a single intern crying in the supply closet.
Real-World Use Cases That Don’t Put People to Sleep
Marketing Teams: Automatically flag entries that didn’t follow contest rules (yes, Karen, tagging 3 friends means 3 different humans). ApproveThis can route questionable entries to legal while letting valid ones trigger instant discount codes via Zapier.
Customer Success: When running VIP loyalty giveaways, automatically require manager approval for high-value prizes. No more accidental Ferrari giveaways (unless that’s your brand’s thing).
How This Actually Works
Here’s the non-technical breakdown:
- Someone enters your SweepWidget giveaway
- Zapier pings ApproveThis to create an approval request
- Your team approves/rejects entries based on custom rules
- Approved entries automatically flow into your CRM or email tool
The secret sauce? ApproveThis approvers don’t need SweepWidget logins. Great for agencies handling client giveaways or companies using external judges. Your CFO will appreciate not paying for 200 extra SaaS seats.
Setup That Doesn’t Require a PhD
1. Connect Zapier to both SweepWidget and ApproveThis
2. Set SweepWidget’s “New Entry” as the trigger
3. Map entry data to ApproveThis’ approval fields
4. Add approval rules like:
- Auto-approve entries with complete data
- Route incomplete entries to specific team members
- Escalate high-value prizes to execs
Department-Specific Wins
For Marketing Teams
Stop babysitting contest entries. Set up calculated fields in ApproveThis to auto-reject entries that don’t meet engagement thresholds (example: requiring Instagram followers > 1,000 for influencer giveaways).
For Legal Teams
Create sequential approvals where compliance reviews prize terms before fulfillment teams ship anything. Vacation delegation means approvals don’t get stuck when counsel is, uh, “out of office” indefinitely.
For Operations
Use approval thresholds to auto-approve standard merch shipments but flag anything over $500. Real-time dashboards show exactly where bottlenecks are – like which manager keeps forgetting to approve requests from the brewery tour giveaway.
Why This Beats the Old Way
Without ApproveThis, SweepWidget entries typically dump into spreadsheets or Slack chaos. One beverage company found 14% of their “approved” giveaway winners were duplicates or employees – until they added approval checks. Now they’re not accidentally giving cases of vodka to interns.
Bonus Perks You’ll Actually Use
- Email approvals: Let busy execs approve entries from their phones without logging into yet another system
- Audit trails: Because nothing says “cover your ass” like documented proof that Legal approved those questionable meme contest entries
No-BS Next Steps
If you’re running more than 1 giveaway a quarter without an approval system, you’re either tiny or reckless. ApproveThis has a free tier for small teams. Larger companies? Book a demo to see how approval thresholds and calculated fields can turn your next campaign into a well-oiled machine instead of a dumpster fire.
Either way, stop letting unverified entries clog your workflow. Your future self (and legal team) will thank you.
Integrate with SweepWidget Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for SweepWidget
Suggested workflows (and their Zapier components) for SweepWidget
Create approval requests for new giveaway entries
When new entries are recorded in SweepWidget, automatically create an approval request in ApproveThis. This integration streamlines your workflow by ensuring that every giveaway entry undergoes review before further processing. *Note: Adjust the approval criteria in ApproveThis to align with your business rules.*
Zapier Components

Trigger
New Entry - Get User Data
Triggers when a new users enters your giveaway.
Action
Create Request
Creates a new request, probably with input from previous steps.
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