ApproveThis manages your Lytho Integration approvals.

When Approval Processes Meet Creative Operations

Let's get real - creative teams aren't exactly known for loving paperwork. But when your marketing agency needs client sign-off on that $50k campaign visual, or your e-commerce company's product photography needs legal review, approvals become the unsexy backbone of getting shit done. This is where pairing ApproveThis' approval automation with Lytho's creative ops platform turns "waiting forever" into "moving forward."

Why This Combo Doesn't Just Work - It Actually Helps

Lytho organizes creative projects and assets. ApproveThis organizes decisions. Connect them through Zapier, and you get:

• No more chasing down approvers in Slack/email/telepathy
• Automatic paper trails for compliance audits
• External clients can approve without needing Lytho logins

We're talking about turning creative bottlenecks into a conveyor belt. Not metaphorically - literally automatic routing based on your rules.

Real Workflows for Teams Who Actually Ship Work

1. The "Stop Redlining PDFs in Email" Setup

How it works: New asset upload in Lytho → Auto-creates approval request in ApproveThis → Legal/Marketing/Client approves via email → Decision syncs back to Lytho.

Who kills it:

- Healthcare marketers: Get compliant sign-off on patient-facing materials without sharing PHI over email.
- Enterprise IT teams: Route UX designs through security, accessibility, and brand review in sequence.
- CPG companies: Approve packaging designs with external manufacturers who shouldn't have full Lytho access.

Bonus points: Use ApproveThis' calculated fields to auto-approve small copy changes under $1k, but escalate major redesigns.

2. The "We Actually Remembered to Document This" Flow

Trigger: Project created in Lytho → Auto-requests budget approval in ApproveThis.

Why it matters: Creative teams often greenlight projects before finance does. This stops "We spent how much?!" moments by forcing hard numbers up front.

Enterprise use case: A global retailer links Lytho project requests to ApproveThis thresholds. Regional marketing leads can approve $0-$20k campaigns, anything bigger auto-escalates to HQ.

3. The "Client Stalled? Not Your Problem" Automation

Secret sauce: ApproveThis' vacation delegation + Lytho task dependencies. If your client's CMO is OOO, requests automatically reroute to their deputy after 24hrs.

Agency pro tip: Add calculated fields showing how each day of delay impacts launch dates. Suddenly clients magically respond faster.

Setting This Up Without Losing Your Mind

Zapier's the glue here. You'll:

1. Connect Lytho and ApproveThis to your Zapier account
2. Pick a trigger (new asset, project, etc.) in Lytho
3. Set rules in ApproveThis (who approves, thresholds, etc.)
4. Test with a real asset - no theory allowed

Total setup time: Less than your next pointless status meeting. Zapier's tutorials handle the technical bits.

Who Benefits (Besides Your Sanity)

Creative Teams:

Stop being approval secretaries. When Lytho tasks auto-generate ApproveThis requests, you spend less time herding stakeholders and more time creating.

Legal/Compliance:

Get context-rich requests (asset links, version history) instead of "PLS APPROVE" emails. Set hard deadlines with auto-escalation.

External Partners:

Clients/vendors approve via email without another damn login. Their permissions stay sandboxed - they see only what you route.

Finance Leaders:

Budget approvals become mandatory checkpoints before work starts in Lytho. Real-time dashboards show pending spends.

The Fine Print That Actually Matters

Yes, approvers need Lytho access to view assets (that's how permissions work). No, they don't need paid Lytho seats just to approve stuff. Yes, version control matters - ApproveThis links always reference the latest Lytho file version.

This Isn't Magic - It's Just Less Broken

Creative ops isn't about making things perfect. It's about making things possible. When you remove the friction from approvals:

- Agencies bill faster (approved work = payable work)
- Enterprises avoid compliance fires
- Teams quit playing approval telephone

The kicker? ApproveThis starts at $99/month. Less than your team spends on coffee during approval delays.

Next Steps for People Who Ship Work

1. Grab an ApproveThis trial
2. Connect your Lytho account via Zapier
3. Automate one approval flow this week

Or keep screenshotting Slack threads and hoping someone responds. Your call.