ApproveThis manages your Rejoiner approvals.

When Email Marketing Meets Approval Muscle

Here’s the thing about email marketing: It’s not just about sending pretty campaigns. It’s about making decisions - fast ones. Should we process that opt-out? Which customers get the VIP promo? Can we launch this abandoned cart sequence yet? Every yes/no drags through Slack threads, ignored emails, and “who’s responsible for this?” meetings.

ApproveThis and Rejoiner fix that mismatch. Rejoiner handles the doing - sending lifecycle emails, managing preferences, recovering lost sales. ApproveThis handles the deciding - structured approvals, clear accountability, no more guessing. Connect them through Zapier, and you’ve got a system where every critical email decision happens at the speed of your business.

Three Ways This Combo Actually Works

1. No More Accidental Opt-Outs

Scenario: A high-value customer clicks “unsubscribe” on your promo email. Rejoiner detects it instantly. But instead of automatically removing them from all communications, ApproveThis triggers an approval workflow. Your customer success team gets an email (no app login needed) to review the opt-out. They see it’s a VIP who only meant to skip promo emails - not order confirmations. Deny the opt-out, add a preference tag in Rejoiner, crisis averted.

Who cares: E-commerce teams drowning in churn. Customer support leads tired of “Why did I stop getting receipts?” tickets. Any company where 5% of opt-outs are mistakes that cost real revenue.

2. Approval-Based Segmentation

Scenario: Your sales team negotiates a custom contract with a enterprise client. When legal approves the terms in ApproveThis, Zapier triggers Rejoiner to add a “Enterprise Tier” tag. Next morning, the client gets a tailored onboarding series with dedicated support contacts and SLA details - not the generic “Thanks for buying!” sequence.

Who cares: B2B companies with complex product tiers. Sales ops teams managing account-based marketing. Anyone who’s ever sent a “We noticed you’re a enterprise customer…” email to someone who absolutely isn’t.

3. Post-Approval Campaign Triggers

Scenario: A customer’s warranty claim gets approved in ApproveThis. Zapier tells Rejoiner to start a “Post-claim NPS” journey. Instead of blasting satisfaction surveys to everyone (including pissed-off denied claims), you’re only asking happy customers. Response rates jump because you’re not annoying people at the worst time.

Who cares: SaaS companies tracking expansion opportunities. Support teams measured on CSAT. Marketing ops leads who hate wasting sends on irrelevant segments.

Why This Isn’t Just Another Integration

Most approval tools make you choose: Speed or control. ApproveThis+Rejoiner via Zapier gives both. Here’s why:

External Approvers Don’t Need New Logins

Your agency needs to sign off on email copy? Contract lawyers reviewing compliance disclaimers? They approve via email - no Rejoiner seats required. You control what they see, they click approve/reject, done. No “Can you resend the portal link?” hell.

Thresholds Handle the Easy Stuff

Not every decision needs human eyes. Set rules like “Auto-approve opt-outs under $100 LTV” or “Escalate any cart abandonment over $5k to managers”. ApproveThis skips the queue when possible, Rejoiner acts instantly. Humans only get involved when the rules say so.

Calculated Fields Prevent Stupid Mistakes

Example: An approver sees “Customer LTV: $1,250 | Requested Opt-Out: All Emails”. The $1,250? That’s pulled live from your CRM via ApproveThis’ calculated fields. No more guessing if this opt-out matters - the data’s right there in the approval request.

Setting This Up Without Losing Your Mind

If you’ve used Zapier before, this takes 12 minutes. If not, maybe 20. Here’s the roadmap:

1. Connect the Apps: Create a Zapier account, then add ApproveThis and Rejoiner as connected apps. Use existing logins - no new passwords.
2. Pick Your Trigger: Most start with “New Opt-Out in Rejoiner” or “Approval Completed in ApproveThis”.
3. Map Critical Data: Drag-and-drop fields like Customer Email → ApproveThis Requestor, LTV → Calculated Field, etc.
4. Add Filters (Optional): Like “Only trigger if LTV > $500” or “Skip if already in VIP segment”.
5. Test With Real Data: Zapier’s test mode lets you approve/deny dummy requests without affecting live systems.

Biggest time-saver? ApproveThis’ pre-built Rejoiner templates. They cover 80% of common use cases - just tweak the thresholds and approvers.

Who Actually Benefits (Beyond Marketing)

Customer Support Teams

Every approved preference change in Rejoiner (like “Only weekly digests”) becomes a Support ticket audit trail. No more “Who allowed this opt-out?” finger-pointing.

Legal/Compliance Teams

Require approvals for any email mentioning trademarks or regulatory info. Legal gets the final say before Rejoiner sends, but only for flagged content. They’re not bottlenecking every campaign.

Sales Ops Teams

Deal approvals in ApproveThis trigger Rejoiner sequences. Example: Enterprise deal closes → Sales director approves → Rejoiner sends custom onboarding with AE contact info. No more manual list uploads.

The Part Where We Tell You To Try It

This isn’t about shaving seconds off approvals. It’s about not missing revenue because someone forgot to check an opt-out. Or sending cringe-worthy emails to the wrong segment. Or letting legal complaints pile up because compliance reviews took weeks.

ApproveThis + Rejoiner via Zapier fixes that. Setup’s fast, approvers don’t need new tools, and you control how much automation vs. human oversight happens.

Ready to stop losing money on email misfires? Register for ApproveThis or grab a demo. We’ll show you exactly how to connect the dots (and where most teams see ROI in under 30 days).