ApproveThis manages your EventHub Integration approvals.
April 22, 2025
Integration Category: Marketing Automation
When Event Planning Meets Corporate Red Tape
Let's face it - coordinating seminars, conferences, or product launches is messy enough without chasing down 17 signatures just to finalize your speaker lineup or venue contract. That's where connecting ApproveThis and EventHub through Zapier turns your approval process from a bottleneck into a competitive advantage.
ApproveThis handles the bureaucratic heavy lifting (think multi-layer sign-offs, budget approvals, compliance checks) while EventHub manages the operational details (registrations, session scheduling, vendor coordination). Together, they create a closed-loop system where nothing falls through the cracks - and no project manager needs to play detective chasing down decision-makers.
Why This Combo Works for Mid-Sized Companies
For organizations between 50-5,000 employees, manual approval processes cost real money. A marketing team waiting 3 days to get their webinar budget approved misses early-bird pricing. A training department stuck in email hell trying to confirm external instructors risks rescheduling fees.
Here's the fix: ApproveThis' approval automation acts as the connective tissue between EventHub's event logistics and your company's decision-makers. Approval rules get baked directly into your event workflows - no more context switching between platforms or hunting down VPs.
Real-World Scenarios (No Fluff)
Use Case 1: Pre-Event Validation
The problem: Your team creates a new conference track in EventHub. Without checks, you might accidentally schedule conflicting sessions, overbook rooms, or blow the budget on A-list speakers.
The fix: Zapier triggers an ApproveThis workflow whenever a new EventHub event is created. Your CFO automatically gets budget approval requests, facilities teams review room allocations, and legal checks speaker contracts - all before deposits are paid.
Who benefits: Corporate event teams managing multi-department conferences. Prevents $12k+ in avoidable rescheduling costs per event based on industry averages.
Use Case 2: Post-Approval Actions
The problem: Approved a VIP attendee's registration? That info needs to flow from ApproveThis to EventHub without manual data entry.
The fix: When ApproveThis marks a request as approved, Zapier automatically creates the user in EventHub with proper access levels. No more "I approved you weeks ago!" emails from irritated partners.
Who benefits: Partner-facing teams managing external attendees. Cuts onboarding time from 48hrs to 15 minutes.
Use Case 3: Change Management
The problem: Last-minute speaker substitutions or venue changes require re-approvals, but stakeholders are already in 8 meetings.
The fix: EventHub user profile updates trigger approval requests in ApproveThis with urgency flags. Vacation delegation ensures someone else can approve if the usual decision-maker is OOO.
Who benefits: Teams managing multi-city roadshows or recurring training events. Reduces change implementation time by 65%.
Technical Setup That Doesn't Require an IT Degree
1. Connect the pipes: In Zapier, set EventHub as your trigger app ("New Event Created") and ApproveThis as your action app ("Create Approval Request").
2. Map critical data: Pull EventHub fields like event budget, location, and stakeholders into ApproveThis' approval forms. Set conditional rules (e.g., auto-approve venue changes under $5k).
3. Assign approvers: Use ApproveThis' role-based groups to route requests. Pro tip: Set escalation rules so overdue approvals ping department heads after 24hrs.
4. Close the loop: Configure Zapier to push approved decisions back to EventHub - automatically creating users, updating event details, or triggering next steps.
Key advantage: Approvers only need ApproveThis access - no extra EventHub licenses required. Perfect for involving external vendors or execs who shouldn't have full platform access.
Department-Specific Wins
Finance Teams
ApproveThis' calculated fields automatically flag events exceeding budget thresholds. Example: If a workshop's catering costs push total spend over $15k, Zapier routes the request to your CFO with cost breakdowns pulled directly from EventHub.
Legal & Compliance
Automatically require sign-off when EventHub events include international attendees or third-party content. Approval groups ensure both your general counsel and data privacy officer review GDPR implications.
Operations Managers
Real-time dashboards show which venue contracts are pending approval vs. confirmed. Vacation delegation prevents delays when approvers are at offsites or industry conferences.
Why This Isn't Just Another Integration
Most approval tools create more work. ApproveThis + EventHub actually removes friction through:
- Context-aware routing: Approval requests include EventHub data like historical spend, attendee counts, and vendor terms
- No-license approvers: External speakers or clients can approve via email without EventHub access
Example: A pharma company slashed their event launch timeline from 14 to 6 days by using approval thresholds. Events under $10k get auto-approved, mid-size requests go to department heads, and only major spends require C-suite review.
Getting Started (Without the BS)
1. Start an ApproveThis trial - takes 8 minutes
2. Use this pre-built Zapier template
3. Map your first workflow: Start simple with speaker contract approvals before tackling complex multi-department flows
Pro tip: Use ApproveThis' audit trails to identify which event types get stuck in approval purgatory. Most clients find 20-30% of delays come from just 2-3 bottleneck steps.
The Bottom Line
In the events world, delays cost money and credibility. ApproveThis + EventHub via Zapier isn't about adding another tool - it's about eliminating the back-and-forth that makes planners hate their jobs. Either you control the approval process, or it controls you.
Ready to stop playing approval tag? Book a 15-minute demo or start a free trial. Worst case? You save 6hrs/week on follow-up emails. Best case? You actually pull off that Q4 user conference without last-minute panic.
Integrate with EventHub Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for EventHub
Suggested workflows (and their Zapier components) for EventHub
Create approval requests for new EventHub events
When a new event is created in EventHub, this automation sends an approval request via ApproveThis to ensure event details are reviewed before further processing. This integration streamlines event validation and enhances decision-making efficiency.
Zapier Components
Trigger
New Event
Triggers when new EventHub event is created, retrieves all events associated with the accountholder of the API key.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create EventHub users for new approval requests
When a new approval request is received in ApproveThis, this automation creates a new user in EventHub. It simplifies user onboarding post-approval while ensuring compliance and security.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.
Action
Create User
Create EventHub User
Create approval requests for updated EventHub users
When user information is updated in EventHub, this integration sends an approval request through ApproveThis to verify the changes. It ensures that critical user data modifications are reviewed and authorized promptly.
Zapier Components
Trigger
Update User
Triggers when the user database is updated, including new records, profile updates, and analytics.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create EventHub users for completed approvals
When an approval workflow is completed in ApproveThis, this integration creates a new user in EventHub. It facilitates a seamless transition from approval to operational setup, reducing manual follow-up steps.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.
Action
Create User
Create EventHub User
Create approval requests for new EventHub custom fields
When a new custom field is added in EventHub, this automation triggers an approval request in ApproveThis for review. It ensures that changes to custom fields are properly authorized, enhancing data integrity.
Zapier Components
Trigger
New Custom Field
Triggers when a new custom field is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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