
ApproveThis manages your Engage Forms Integration approvals.
April 22, 2025
Integration Category: Forms
Why Approval Workflows Matter for Data-Driven Teams
Businesses using Engage Forms to collect customer feedback, employee surveys, or stakeholder input face a critical challenge: moving from raw data to actionable decisions. Manual processes slow down response times, create version control issues, and leave teams guessing about approval statuses. This gap between data collection and execution costs organizations time, money, and opportunities.
ApproveThis bridges this gap by adding structured governance to Engage Forms' flexible data collection. Through Zapier, these platforms work together to turn survey responses into tracked approval items, automate routing based on content thresholds, and maintain a clear decision audit trail.
Strategic Advantages of Integration
Combining Engage Forms' approachable survey design with ApproveThis' approval automation creates three competitive advantages:
- Accelerated Cycle Times: Reduce days-long email threads to hours by converting form submissions into approval workflows
- Cross-Team Alignment: Connect front-line data (customer support insights, field reports) directly to finance, legal, or executive reviewers
For example, a marketing agency using Engage Forms for client campaign approvals can automatically route submissions to creative directors, legal teams, and account managers. ApproveThis handles sequential sign-offs while keeping all stakeholders updated via email - no need for clients to learn new tools.
Real-World Applications Across Industries
Marketing Operations: Client Content Reviews
Agencies using Engage Forms to gather client feedback on draft campaigns can trigger ApproveThis workflows when specific budget thresholds are met. If a client requests a $50K media buy via survey, ApproveThis automatically routes it to CFO review using conditional logic. Creative teams stay focused while finance controls costs.
HR Teams: Policy Change Management
HR departments collecting employee sentiment about hybrid work policies via Engage Forms can require executive approval before implementation. ApproveThis escalates high-impact changes to legal counsel while allowing department heads to approve minor updates autonomously.
Procurement: Vendor Onboarding at Scale
Companies receiving supplier applications through Engage Forms surveys can automate compliance checks. ApproveThis routes submissions requiring NDAs to legal teams, while standard vendors get fast-tracked through procurement managers. Calculated fields automatically flag high-risk contracts based on survey responses.
Technical Integration Made Simple
Connecting Engage Forms with ApproveThis requires no coding expertise:
- Create a Zapier account (if you don't have one)
- Set up a Zap using "New Survey Response" from Engage Forms as the trigger
- Map critical survey fields (budget amounts, priority levels, attachments) to ApproveThis
- Configure approval rules in ApproveThis based on incoming data points
Key configuration tip: Use ApproveThis' calculated fields to auto-approve low-risk submissions. For instance, travel requests under $500 could bypass manual review when survey data meets predefined criteria.
Team-Specific Benefits
Operations Leaders
Eliminate spreadsheet-based tracking for compliance approvals. Real-time dashboards show exactly which survey-initiated requests are pending, approved, or delayed - crucial for audit preparations.
External Collaborators
Clients or contractors reviewing Engage Forms submissions don't need ApproveThis licenses. They receive email approvals with context from the original survey, maintaining brand experience without added costs.
Department Managers
Vacation delegation ensures survey-based requests keep moving. If a marketing director is OOO, ApproveThis automatically reassigns campaign approvals to their deputy based on Outlook/GCal integration.
Beyond Basic Approvals: Advanced Features
While the Zapier integration handles core automation, ApproveThis adds strategic depth:
Conditional Thresholds: Auto-approve routine survey submissions (e.g., office supply orders under $200) while flagging exceptions for review. Engage Forms data determines routing paths without manual triage.
Multi-Layer Governance: Complex requests from Engage Forms (merger feedback surveys, compliance audits) can require parallel approvals from legal, security, and department heads before progressing.
Mobile-First Experience: Approvers on construction sites or retail floors can review survey-based requests directly from email or SMS - critical for field teams using Engage Forms for incident reports.
Implementation Best Practices
Do: Use Engage Forms' conditional logic to pre-qualify submissions before they reach ApproveThis. Example: Only send survey responses with "Budget Over $10K" checked to approval workflows.
Don't: Assume all form submissions need approval. Set ApproveThis to automatically archive or approve low-impact items using calculated fields.
Pro Tip: Add a hidden field in Engage Forms surveys to specify approval urgency. Map this to ApproveThis' escalation rules for priority handling.
Getting Started
Ready to transform survey data into decisive action? Start your ApproveThis free trial and connect it to Engage Forms in under 15 minutes using Zapier. For complex use cases, schedule a custom demo to see how approval automation can cut your decision cycle times by 60% or more.
Key Resources:
Final Thoughts
In an era where customer expectations and operational complexity grow daily, bridging the gap between data collection (Engage Forms) and decision execution (ApproveThis) isn't just efficient - it's existential. Companies that master this integration respond faster to market changes, maintain tighter compliance, and empower teams to focus on strategic work rather than approval logistics.
The combination works because it respects how modern teams operate: Engage Forms for painless data gathering, ApproveThis for structured governance, and Zapier as the silent conductor ensuring seamless handoffs. Implementation requires minimal technical effort but delivers maximum operational impact - a rare alignment in enterprise software.
Integrate with Engage Forms Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Engage Forms
Suggested workflows (and their Zapier components) for Engage Forms
Create approval requests for new Engage Forms survey responses
When a new survey response is submitted via Engage Forms, this integration creates an approval request in ApproveThis. It streamlines the review process and accelerates decision-making. *Note: Ensure the approval workflow in ApproveThis is configured to receive external requests.*
Zapier Components

Trigger
New Survey Response
Triggers when a new survey response is submitted.
Action
Create Request
Creates a new request, probably with input from previous steps.
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