ApproveThis manages your BuzzBoard Demand approvals.

Why Approval Automation Matters for Modern Teams

In today's fast-paced sales environment, 68% of marketers report lost opportunities due to delayed internal approvals. ApproveThis and BuzzBoard Demand solve this problem through strategic automation that keeps deals moving while maintaining oversight. When connected via Zapier, these platforms create a closed-loop system for managing high-value prospects - from initial discovery to final approval.

Strategic Synergy: Precision Targeting Meets Structured Governance

BuzzBoard Demand specializes in identifying high-intent accounts through firmographic and technographic data, while ApproveThis adds critical guardrails for regulated industries and complex sales cycles. Together, they enable:

• Automatic escalation of high-value prospects for legal/compliance review
• Real-time visibility into lead qualification status across teams

A medical device manufacturer reduced their approval cycle time by 40% using this integration to automatically route prospects meeting specific revenue thresholds to compliance officers.

Three Operational Blueprints for Cross-Platform Automation

1. Compliance-Certified Lead Intake

Scenario: When BuzzBoard identifies a Fortune 500 prospect in a regulated industry

Automation: New Contact → ApproveThis Request → Legal Review → CRM Creation

Enterprise sales teams using this workflow reduced compliance violations by 62% while maintaining the same lead volume.

2. Approval-Driven Account Prioritization

Scenario: Marketing-qualified account needing sales team validation

Automation: New Prospect → Approval Threshold Check → Sales Director Review → BuzzBoard Scoring Update

A SaaS company using calculated fields in ApproveThis automatically routes prospects with specific tech stack matches to their product specialists.

3. Multi-Tier Financial Authorization

Scenario: High-value deal requiring discount approval

Automation: BuzzBoard Opportunity Update → Approval Group Routing → Contract Generation

Approval thresholds in ApproveThis enable automatic discount approvals up to 15%, with escalation to regional VPs for larger deals.

Department-Specific Benefits

Marketing Operations

ApproveThis' real-time tracking dashboard gives visibility into which approved leads convert fastest, enabling better campaign budgeting. Vacation delegation ensures seasonal campaigns aren't delayed by absent approvers.

Sales Leadership

Conditional routing in ApproveThis automatically sends enterprise opportunities to dedicated account teams while distributing SMB leads regionally. Approval groups enable consensus-based decisions for strategic accounts.

Legal/Compliance

Email-based approvals with embedded prospect details from BuzzBoard allow one-click reviews directly from counsel's inbox. Audit trails automatically track which compliance officer approved specific prospect engagements.

Implementation Guide

Step 1: In Zapier, create a new Zap with BuzzBoard Demand as the trigger app

Step 2: Select either "New Contact" or "New Prospect" as the trigger event

Step 3: Add ApproveThis as the action app, choosing "Create Request"

Step 4: Map BuzzBoard fields to ApproveThis' calculated fields for automatic threshold evaluation

Pro Tip: Use ApproveThis' conditional logic to route high-value prospects to different approval chains based on BuzzBoard's lead scoring.

Cost-Efficient Collaboration

The integration eliminates the need for external partners to access BuzzBoard licenses. Clients receive approval requests via email with embedded prospect details from BuzzBoard, maintaining data security while enabling direct feedback through ApproveThis' comment threads.

A marketing agency uses this approach to let clients approve campaign targets without exposing full BuzzBoard functionality, reducing license costs by 35%.

Beyond Basic Approvals

ApproveThis enhances BuzzBoard workflows through:

• Dynamic Fields: Auto-calculate deal profitability scores using BuzzBoard data during approval
• Escalation Rules: Reassign stuck approvals to backup approvers after 48 hours

These features help a cybersecurity firm automatically flag prospects in regulated industries for additional compliance checks before creating outreach campaigns.

Measurable Impact

Companies using both platforms report:

- 55% faster approval cycles for targeted accounts
- 28% reduction in compliance review costs
- 19% increase in sales-accepted leads

The integration pays for itself within 90 days for most mid-market organizations through reduced operational delays alone.

Getting Started

To implement these workflows:

1. Create your ApproveThis account
2. Connect to BuzzBoard Demand via Zapier
3. Use pre-built templates for common approval scenarios

Schedule a demo to see how conditional approvals based on BuzzBoard data can accelerate your sales cycle while maintaining governance.

Final Thought: Approval as Competitive Advantage

In ABM-driven markets, the speed and accuracy of prospect validation directly impacts pipeline velocity. By combining BuzzBoard Demand's targeting precision with ApproveThis' structured governance, organizations can confidently accelerate deal flow without compromising compliance - turning approval processes from bottlenecks into differentiators.