ApproveThis manages your Asters Integration approvals.

When Approval Processes Meet Social Media Chaos

Let's be real - trying to get social media content approved feels like herding cats through a minefield. Between chasing down stakeholders, tracking feedback in endless email threads, and trying not to accidentally tweet your draft about "Top 5 Cat Memes" instead of the actual campaign... it's a mess. That's why pairing ApproveThis with Asters isn't just nice-to-have - it's your ticket to keeping both your content calendar and sanity intact.

Why This Combo Works (When Others Don't)

Asters handles the creative heavy lifting with AI-powered drafting and scheduling, while ApproveThis slaps structure on the approval free-for-all. Together through Zapier, they create closed-loop workflows where:

• Content never gets stuck in "approval limbo"
• Legal/compliance teams can veto bad ideas without becoming bottlenecks
• You automatically get an audit trail showing who approved what (and when)

Best part? Approvers only need access to ApproveThis - no extra Asters licenses required. Perfect for agencies handling client content or enterprises coordinating across departments.

Real-World Use Cases That Don't Suck

1. Auto-Flagging Content That Needs Human Review

Asters' AI labels posts as "High Risk" based on keywords, triggering automatic ApproveThis requests. We've seen:

Healthcare Example: Any post containing drug names gets auto-routed to compliance officers. No more interns accidentally approving off-label use discussions.

Retail Scenario: Pricing posts over $10k get flagged for CMO review. Because nobody wants a "50% off Rolex" typo going viral.

2. Approval-to-Publish Without the Screenshot Ping Pong

When ApproveThis greenlights content:

- Asters auto-publishes approved posts
- Rejected drafts get kicked back with comments
- Edits sync bidirectionally (no version control nightmares)

An outdoor gear company used this to cut their holiday campaign launch time from 14 days to 47 hours. Not bad for avoiding last-minute "Where's the Santa hat on the hiking bear?" debates.

3. Client Proofing That Doesn't Make You Hate Life

Agency teams set up client-specific approval groups in ApproveThis. When Asters drafts are ready:

- Clients get email/SMS approvals (no login required)
- Missed deadlines auto-escalate
- All feedback lives in one thread

One digital agency reduced "Where are we on this?" check-in calls by 80% using this setup. Their creative director still sends us holiday cards.

Setting This Up Without Losing Your Mind

Connect ApproveThis + Asters in 3 steps:

1. Create Your Zapier Hook
   Link accounts in Zapier - takes 2 minutes
2. Map Your Triggers
   Choose Asters events (new label, draft ready) that kick off ApproveThis requests
3. Set Approval Rules
   Configure who needs to approve what, with optional auto-approve thresholds

Pro Tip: Use ApproveThis' calculated fields to auto-route posts based on Asters' AI risk scores. Set it once and watch 80% of low-risk content sail through without meetings.

Department-Specific Wins

Marketing Teams

Kill last-minute "Can you reshare the latest version?" requests. Approved Asters drafts auto-publish, while rejected ones route back with comments. Bonus: Use approval metrics to show leadership why campaigns launch late (looking at you, legal team).

Compliance Officers

Set hard rules for regulated content without playing content cop. Auto-flag posts containing risky keywords in Asters, require manual sign-off in ApproveThis, and sleep better knowing nothing goes live without your OK.

Agency Account Managers

Give clients controlled access through ApproveThis' email approvals. No more "The client's CEO wants to approve posts but refuses to learn Slack" situations. Track all feedback in one place and actually take vacations.

Features You'll Actually Use

Beyond basic approvals, this integration handles:

Vacation Coverage: Auto-reassign Asters approvals when approvers are OOO. No more holding posts because Karen from legal is on safari.

Multi-Level Checks: Route high-impact posts through legal > brand > CMO chains in ApproveThis, while letting routine content auto-publish from Asters.

Real-Time Dashboards: See which Asters drafts are stuck in review hell and nudge specific approvers. Perfect for when the CEO suddenly cares about tweet #12 in the quarterly thread.

Common Questions (That Aren't in the Docs)

Q: Can we approve posts through mobile?
A: Yep - ApproveThis works fully via email/SMS. Approve that urgent TikTok draft while waiting for your latte.

Q: What if Asters and ApproveThis disagree?
A: ApproveThis acts as the source of truth. Rejected posts stay drafted in Asters until re-approved. No accidental publishes.

Q: How much training does this need?
A> Most teams get rolling in a day. The hardest part? Getting people to stop sending "APPROVED" reply-all emails.

Why This Isn't Just Another Integration

Most approval tools just shuffle PDFs around. But combining ApproveThis' structured workflows with Asters' AI content engine lets you:

- Auto-flag 70% of routine approvals
- Enforce hard compliance rules without bureaucracy
- Prove marketing compliance for audits in 2 clicks

It's not about moving faster - it's about moving smarter while keeping the brand police happy.

Getting Started (Without the Sales Circus)

Try ApproveThis free for 14 days - no credit card needed. Already using Asters? Connect them in Zapier before your trial ends and we'll throw in a free workflow setup session.

Start Free Trial or Book a Demo

Pro Tip: Bring your last chaotic approval email thread to the demo. We'll show you how to never deal with that again.