ApproveThis manages your MediaBrains Integration approvals.

Why Let Your Marketing Tools Work in Silence?

Here’s the thing about marketing ops: everyone’s busy chasing leads and polishing reputations until someone hits an approval roadblock. Then suddenly, you’ve got salespeople twiddling thumbs waiting for legal sign-off on a campaign, or customer service teams manually forwarding reviews for escalation. MediaBrains handles the heavy lifting of lead gen and reputation management – but when you glue it to ApproveThis through Zapier, you’re not just automating workflows. You’re surgically removing the “waiting-for-approval” cancer that metastasizes in companies between 50-5k employees.

What Happens When Approval Meets Action

MediaBrains operates in the trenches – capturing leads, monitoring reviews, managing directory listings. ApproveThis? It’s the decision-making backbone. Together, they turn “Should we pursue this?” into “Done. What’s next?” without the endless Slack pings. Key differentiators:

• MediaBrains: Aggregates customer-facing data (leads, reviews, listings)
• ApproveThis: Executes internal decisions with audit trails

The integration’s magic lies in making these two systems talk through Zapier – no coding, just smart plumbing. Approvers get email-based decisions (no need for another software license), while MediaBrains keeps humming along.

Real-World Uses That Actually Matter

1. Lead Approval Escalations That Don’t Suck

Picture this: Your MediaBrains pipeline just scooped up a lead from a Fortune 500 company’s RFP. Instead of your sales director digging through spreadsheets to justify pursuing it, ApproveThis auto-generates a request with:

• Lead scoring data
• Estimated resource hours
• Historical win/loss rates

Who benefits: Mid-market SaaS companies where sales ops can’t afford to let enterprise leads rot in CRM purgatory. ApproveThis’ calculated fields auto-flag high-value opportunities needing exec sign-off, while MediaBrains tracks lead origin.

2. Review Triage Without the Headache

A 3-star review pops up in MediaBrains. Instead of your community manager manually tagging the CMO, ApproveThis routes it based on severity thresholds. Negative reviews auto-escalate to customer success leads, while positive ones trigger approval requests for social sharing.

Real example: A 250-employee hospitality group uses this combo to handle 400+ monthly reviews across 30 locations. General managers get emailed approval requests for responding to sub-4-star reviews – all tracked in ApproveThis’ dashboard for compliance.

3. Turning Approvals Into Customer Touchpoints

When ApproveThis kicks off a new client onboarding approval, MediaBrains automatically adds the customer to its review request queue. No more “Who’s handling the NPS survey?” gaps.

Perfect for: Marketing agencies managing 50+ client accounts. Client approval in ApproveThis triggers MediaBrains to add them to reputation monitoring cycles – keeping both teams aligned without manual handoffs.

Setting This Up Without Losing Your Mind

Through Zapier, the integration takes about 12 minutes if you’ve used both platforms before. Here’s the cheat code:

1. In Zapier, choose MediaBrains as trigger app
2. Pick your event (new lead, review, etc.)
3. Connect ApproveThis as action app
4. Map MediaBrains’ fields to ApproveThis’ request templates

Pro tip: Use ApproveThis’ calculated fields to auto-populate MediaBrains data like lead score or review sentiment. That way, approvers see decision-critical info without jumping between tabs.

Zapier’s interface handles the heavy lifting – no need to involve IT. Just make sure your MediaBrains admin has API access enabled.

Which Teams Stop Hating Mondays

Marketing Ops

Finally prove campaign ROI without herding approvers. When MediaBrains logs a lead source, ApproveThis auto-routes budget approvals based on lead quality. Bonus: Vacation delegation means no more “Waiting for Julia’s reply” holds ups during Q4 pushes.

Customer Success

Negative reviews in MediaBrains become ApproveThis tickets with SLAs. Escalate to product teams if it’s a feature complaint, or route to support leads for damage control – all with built-in accountability trails.

Finance

MediaBrains’ ad spend reports trigger ApproveThis workflows for budget approvals. Thresholds auto-approve routine spends but flag outliers for CFO review. Suddenly, month-end close doesn’t feel like a hostage negotiation.

Why This Isn’t Just Another Integration

Most Zapier combos just shuffle data. This one actually removes approval latency from customer-facing processes. MediaBrains tells you what’s happening – ApproveThis decides what to do about it. Together, they turn reactive operations into proactive engines.

And let’s address the elephant: ApproveThis approvers don’t need MediaBrains licenses. Your external vendors can approve contracts or campaigns without getting added to your marketing stack. For companies juggling multiple partners or franchises, that’s a compliance win hidden in plain sight.

Bottom Line: Approval Isn’t a Phase – It’s a Workflow

Linking MediaBrains and ApproveThis isn’t about automation for automation’s sake. It’s about eliminating the 23% productivity drain that comes from chasing approvals (yes, that’s a real stat from Forrester). When every lead, review, or listing update can trigger a decision process – without manual data entry – you’re not just speeding things up. You’re building an org where people focus on work that matters, not approval archaeology.

Ready to stop being a human router between your marketing data and decisions? Get ApproveThis, connect it to MediaBrains via Zapier, and watch how fast “approved” becomes your default state.