ApproveThis manages your Sendmunk Integration approvals.

Why Combine ApproveThis and Sendmunk?

Modern marketing moves fast, but approvals often slow things down. Between finalizing campaign copy, verifying compliance, and securing budget sign-offs, teams waste hours chasing decisions across email threads and meetings. That’s where ApproveThis and Sendmunk change the game. By connecting these platforms through Zapier, businesses automate approval workflows while maintaining control over critical marketing decisions. The result? Faster launches, fewer errors, and clearer accountability.

ApproveThis brings structure to decision-making with customizable workflows, automated routing, and real-time tracking. Sendmunk delivers robust email, SMS, and push notification tools to execute campaigns at scale. Together, they bridge the gap between strategy and action – ensuring every message sent aligns with internal guidelines, budgets, and brand standards.

Key Features Comparison

ApproveThis specializes in governance:

• Multi-step approvals with conditional logic
• Automatic escalations for high-value requests
• Email-based approvals requiring no software licenses for external stakeholders

Sendmunk excels at execution:

• Omnichannel campaign management
• Audience segmentation and tagging
• Engagement analytics

When integrated, these systems create closed-loop automation. Marketing teams trigger approval processes directly from Sendmunk activities, while ApproveThis decisions automatically update Sendmunk contacts and campaigns.

Real-World Use Cases

1. Contact List Governance

A healthcare marketing agency uses Sendmunk to manage patient education newsletters. New contacts added via web forms automatically trigger ApproveThis requests where compliance officers verify HIPAA consent before campaigns deploy. Approvers review directly via email – no Sendmunk logins required – reducing compliance risk without slowing list growth.

2. Campaign Budget Approvals

An eCommerce retailer links Sendmunk campaign drafts to ApproveThis’ calculated fields. When a proposed email blast exceeds $5K in estimated send costs (calculated using Sendmunk’s subscriber count and CPM rates), workflows automatically route to finance leads. Approved campaigns trigger instantly; denied ones notify marketers to adjust scope.

3. Tag-Based Workflows

A SaaS company tags high-value leads in Sendmunk after demo requests. This triggers ApproveThis requests for sales directors to approve personalized nurture sequences. Once approved, Sendmunk automatically enrolls leads in targeted campaigns – cutting approval delays from 48 hours to 15 minutes.

4. Post-Approval Actions

After legal approves updated Terms of Service emails in ApproveThis, the integration adds a “Legal-Cleared” tag in Sendmunk. Marketing ops then filters by this tag to schedule sends, eliminating manual status tracking across teams.

Setup Guide

Connecting ApproveThis and Sendmunk takes under 20 minutes:

1. Create a Zapier account
2. In Zapier, choose Sendmunk as your trigger app and ApproveThis as your action app
3. Select a trigger event (e.g., “New Contact Added” in Sendmunk)
4. Map Sendmunk data fields to ApproveThis request templates
5. Set approval rules (sequential vs. parallel, thresholds, etc.)
6. Test with a live Sendmunk action to confirm approvals flow correctly

Pro Tip: Use ApproveThis’ vacation delegation settings to ensure summer holiday schedules don’t bottleneck urgent campaign approvals.

Team-Specific Benefits

Marketing Teams

Reduce campaign launch delays by 65% with automated approval routing. Dynamic calculated fields pull Sendmunk data (list size, send costs) into approval requests, giving stakeholders context to decide faster.

Legal & Compliance

Review marketing assets directly from email with embedded previews. All decisions sync back to Sendmunk automatically, maintaining a clear audit trail for regulators.

Finance Departments

Auto-approve campaigns under $1K using thresholds, while flagging larger spends for manual review. Real-time dashboards show pending requests by dollar amount and department.

External Partners

Agencies and clients approve drafts via email without needing Sendmunk access. Approval statuses update in both systems, preventing version control issues.

Beyond Basic Approvals

ApproveThis adds enterprise-grade control to Sendmunk without complex setups:

Conditional Routing: Route newsletter approvals to CMO only when open rates drop below 15% in previous campaigns (pulled via Sendmunk API).

Cross-Platform Sync: Denied requests in ApproveThis automatically pause related Sendmunk automation workflows, preventing unauthorized sends.

Compliance Logs: Every approval includes timestamps, comments, and approver credentials – critical for industries like finance or healthcare.

Getting Started

ApproveThis offers a 14-day free trial with prebuilt Sendmunk templates. For complex workflows, their team provides free onboarding sessions to map approval chains to your marketing ops.

Next Steps:

1. Register for ApproveThis
2. Connect your Sendmunk account via Zapier
3. Clone proven workflow templates from the ApproveThis library

For personalized guidance, schedule a demo to see how Fortune 500 brands accelerate compliant marketing at scale.