ApproveThis manages your Genoo Integration approvals.

Let's be real: marketing teams are drowning in approvals. Every campaign asset, budget request, and lead handoff gets stuck waiting for someone to click "approve." Meanwhile, sales is screaming about missing deadlines because that "urgent" discount approval for a big client is buried in someone's inbox.

That's why pairing Genoo with ApproveThis via Zapier isn't just about connecting apps – it's about fixing how your entire team works. We're talking about turning week-long approval delays into a 15-minute process that even your most email-averse exec can handle from their phone.

Why This Combo Actually Matters

Genoo’s great at tracking leads and automating campaigns. ApproveThis is ruthless about killing approval bottlenecks. Together, they solve the two biggest headaches in mid-sized companies:

Problem 1: Marketing can't move fast because every decision needs 3 approvals across departments.
Problem 2: Sales loses deals because they’re waiting on finance to approve custom pricing.

Here's the fix: Zapier automates the handoff between Genoo’s lead data and ApproveThis’ approval rules. No more copying data between systems or begging people to check their inboxes.

Who Gets Their Time Back?

This isn’t just for the marketing team. Here’s how different groups win:

Marketing Ops: Stop Being a Human Router

Example: A 200-person SaaS company uses Genoo for lead scoring. Their old process? Export MQLs weekly, email the list to sales managers for approval, wait 3 days for replies. Now, when Genoo tags a lead as an MQL, ApproveThis automatically pings the right sales lead via email. Approval happens in Slack or email, and the lead gets pushed to Salesforce. Time saved: 12 hours/week.

Sales Leaders: No More "Who Approved This?!"

Example: A manufacturing company’s sales team offers custom quotes. Previously, reps emailed their VP for every discount over 15%. Now, when a deal is marked "Won" in Genoo, ApproveThis checks if the discount exceeds thresholds. If yes, it routes to Finance + Legal automatically. Approvers get a simple email with all deal details – they click approve without logging into anything. Deals close 2 days faster on average.

Finance: Kill the Spreadsheet Approvals

Example: A 1,000-employee retail chain uses Genoo for promo campaigns. Every campaign request used to require a manually updated budget tracker. Now, when a campaign is submitted in Genoo, ApproveThis pulls the budget data, checks remaining funds, and either auto-approves or escalates. Finance only sees exceptions, cutting their review time by 70%.

4 Ways to Automate the Annoying Stuff

These aren’t hypothetical "maybe someday" use cases. These are Zaps companies are running right now:

1. Quality Control for High-Value Leads

The Zap: New MQL in Genoo → Create approval request in ApproveThis.
Why it works: Sales teams hate getting junk leads. Marketing wants proof their MQLs are solid. This forces a quick "Is this actually sales-ready?" check from a sales lead before the lead gets assigned. Bonus: Use ApproveThis’ calculated fields to auto-flag MQLs with missing data (like no phone number) before they’re even sent for approval.

2. Instant Orders When Approvals Clear

The Zap: Approved request in ApproveThis → Create order in Genoo.
Real-world impact: A food distributor uses this for custom bulk orders. Once the VP approves the pricing exception in ApproveThis, Genoo auto-generates the order and shipping docs. No more waiting for the sales admin to manually enter the deal.

3. Fast-Track Post-Sale Approvals

The Zap: Won opportunity in Genoo → Approval request in ApproveThis.
Behind the scenes: When sales marks a deal won, ApproveThis triggers cross-departmental checks. Example: A tech company auto-sends contract details to Legal for review while notifying Procurement to start ordering hardware. Parallel approvals cut the post-sale process from 5 days to 8 hours.

4. Turn Approved Requests into Trackable Leads

The Zap: Approved request in ApproveThis → New lead in Genoo.
Unexpected benefit: A healthcare company uses this for event sponsorships. Once their committee approves a sponsor, Genoo automatically adds them as a lead and triggers a nurture campaign. No more losing track of approved partners in email threads.

Why Your Approvers Will Actually Use This

Let’s address the elephant in the room: most approval tools fail because approvers hate learning new systems. ApproveThis works because:

• No new logins: Approvers click approve/reject right from email or Slack. They don’t need a Genoo license or ApproveThis account.
• Zero training: If someone can reply to an email, they can approve requests.
• Mobile-proof: The approval email shows all critical info upfront – no opening attachments on a tiny screen.

Setting This Up Without Losing Your Mind

If you’ve ever suffered through a 3-month "simple integration" project, breathe easy. This takes an afternoon:

1. Connect the apps in Zapier: Zapier’s interface lets you link Genoo and ApproveThis without coding.
2. Pick your trigger: Like "New MQL in Genoo" or "Won Opportunity."
3. Map the fields: Tell ApproveThis which Genoo data to include in the approval request (deal size, contact info, etc.).
4. Set approval rules: Define who approves what. Pro tip: Use ApproveThis’ conditional logic to auto-route based on deal size or region.

The Hidden Perks You’ll Actually Care About

Beyond the obvious time saves, teams using this integration found some sneaky benefits:

• Audit trails that don’t suck: Every approval is logged with full context from Genoo. No more "Why did we approve this?!" forensic investigations.
• Approval SLAs: ApproveThis nudges slow approvers automatically. Marketing finally gets their deadlines met.
• External approvals: Clients or partners can approve requests without getting access to Genoo. Great for agencies or regulated industries.

“But Wait, What If…”

We know you’ve been burned by "easy" integrations before. Let’s pre-answer your objections:

Q: What if an approver is OOO?
A: ApproveThis’ vacation delegate automatically reroutes requests. No more stalled approvals because someone’s at a conference.

Q: Can we customize approval tiers?
A: Yes. Example: Deals under $5k auto-approve, $5k-$25k need manager approval, over $25k require CFO review. All handled automatically.

Q: How do we handle denied requests?
A: Denials kick the request back to the submitter with comments. You can even set up auto-alerts in Slack for urgent rejections.

Ready to Stop Being a Approval Middleman?

Let’s be honest – your team isn’t getting smaller, and approval needs aren’t getting simpler. The longer you rely on manual processes, the more deals slip through the cracks.

ApproveThis + Genoo via Zapier isn’t about flashy tech. It’s about:

• Taking days out of every campaign launch
• Eliminating the approval status update meetings
• Letting your team focus on work that actually moves revenue

The hardest part? Picking which approval headache to fix first.

Book a 15-minute demo to see real examples from companies your size. Or start a free trial and connect your first Zap in under an hour.

PS: If you’re still manually forwarding approval emails next quarter, don’t say we didn’t warn you.