ApproveThis manages your BluHorn Integration approvals.

Two Platforms, One Powerful Workflow

When BluHorn's media planning capabilities meet ApproveThis' approval automation, marketing teams gain an unprecedented advantage. This integration through Zapier creates a closed-loop system where campaign proposals become approved actions faster, vendors get onboarded smoother, and clients stay informed without manual follow-ups. For media buyers and agencies managing complex campaigns across multiple channels, this combination solves three critical challenges: reducing approval delays, maintaining compliance, and keeping teams synchronized.

Why This Integration Matters

BluHorn users handle intricate media plans involving multiple stakeholders - clients approving budgets, vendors confirming placements, and internal teams coordinating timelines. ApproveThis adds structure to these decision points with automated routing, real-time tracking, and conditional logic. Together, they ensure every campaign element gets reviewed by the right people at the right time, without bottlenecking your workflow.

Key Benefits by Team

Media Buying Teams: Cut campaign launch time by 40-60% through automated approval routing for budget thresholds and vendor contracts. Conditional logic ensures $50K+ proposals automatically escalate to finance directors.

Client Services: External clients approve campaign drafts directly via email without needing BluHorn logins, maintaining security while improving transparency.

Operations Managers: Automatic vendor creation in BluHorn after contract approvals eliminates duplicate data entry between systems.

Real-World Use Cases

1. Campaign Approval Automation

When a $250K Q4 retail media plan gets created in BluHorn, ApproveThis automatically:

• Routes the proposal to the marketing director (sequential approval)
• Simultaneously sends budget details to the finance team (parallel approval)
• Updates BluHorn campaign status upon final sign-off

Example: A regional agency reduced their automotive client's campaign approval cycle from 11 days to 72 hours using this workflow.

2. Client/Vendor Onboarding Sync

New client intake forms in ApproveThis trigger BluHorn client profile creation with pre-mapped fields:

• Approved media budgets auto-populate in BluHorn's planning module
• Vendor contracts get created only after legal approval in ApproveThis

Example: A political campaign team used this to onboard 47 local media vendors in 2 days during peak election season.

Implementation Made Simple

Setting up the integration takes three steps:

1. Connect BluHorn and ApproveThis via Zapier (15 minutes)
2. Map approval triggers to BluHorn actions (e.g., "New Campaign" → "Create Approval Request")
3. Configure conditional rules in ApproveThis (e.g., auto-escalate budgets over $100K)

Pro Tip: Use ApproveThis' Calculated Fields to auto-flag BluHorn campaigns exceeding planned CPMs or impression targets during the approval process.

Unique Advantages You Can't Ignore

While both tools are powerful alone, their integration delivers exclusive benefits:

License Efficiency: External approvers (clients, vendors, partners) only need email access - no additional BluHorn seats required. This saves $720/year per external user based on BluHorn's standard pricing.

Audit Protection: Every approval decision in ApproveThis timestamps and stores the BluHorn campaign version that was reviewed, creating an immutable paper trail.

Contingency Handling: If a BluHorn user is OOO, ApproveThis' Vacation Delegation automatically reroutes approvals without campaign delays.

Critical Features in Action

ApproveThis' Approval Thresholds prevent BluHorn users from wasting time on unnecessary reviews. Example: Local radio buys under $5K auto-approve based on pre-set rules, while national TV spots trigger multi-level scrutiny.

The platform's Real-Time Tracking dashboard gives BluHorn users visibility into where campaigns stand - see if creative assets are pending legal approval while media placements await client sign-off.

Who Benefits Most?

Media Agencies: Automate client approval cycles for faster campaign revisions. One user reported cutting 15 hours/week of status update meetings.

In-House Marketing Teams: Enforce budget compliance by requiring finance approval for BluHorn plans exceeding department limits.

Political Campaigns: Coordinate rapid approvals across committees, legal teams, and external media buyers during time-sensitive pushes.

Getting Started

1. Create your ApproveThis account (free 14-day trial)
2. Connect to BluHorn via Zapier using pre-built templates
3. Set up your first workflow:
  a. BluHorn trigger: "New Campaign Created"
  b. ApproveThis action: "Route for Approval" with client/stakeholder mapping

The Bottom Line

In media planning, delays equal lost opportunities. By integrating ApproveThis with BluHorn, teams remove friction from their most critical processes. The combination isn't just about faster approvals - it's about creating accountable, audit-ready workflows that scale with your business.

Ready to transform how your team operates? Book a personalized demo to see how approval automation can supercharge your BluHorn workflows.