ApproveThis manages your Curated Integration approvals.

When "Just Send It" Isn't Good Enough

Let's be real - most approval processes suck. You're chasing down stakeholders in Slack, CC'ing half the company on emails, and somehow still getting surprised by last-minute changes to that newsletter you spent weeks curating. Enter the tag team you didn't know you needed: ApproveThis and Curated, connected through Zapier.

This isn't just about automating clicks. It's about fixing the hidden costs of broken workflows. Think: marketing teams missing publication deadlines because legal hasn't signed off, sales enablement materials getting stuck in review limbo, or HR accidentally blasting out uncensored hot takes in the company newsletter.

Why These Two? (Besides Both Being Awesome)

Curated makes publishing newsletters stupid simple. ApproveThis makes getting sign-offs equally painless. Together? They're like that perfectly timed high-five between your content creators and the people who need to vet their work.

Where Curated Does Its Thing

Curated handles the heavy lifting of collecting links, formatting content, and pushing polished newsletters to your audience. But let's be honest - most of the real work happens before hitting publish. That's where things get messy.

Where ApproveThis Steps In

ApproveThis acts as the traffic cop for your content pipeline. Custom approval chains ensure the right people see drafts at the right time, automatic reminders nudge slowpoke reviewers, and everything's tracked in one place. No more "I didn't see that email" excuses.

Three Ways This Combo Saves Your Sanity

1. From Draft to Approved in (Actual) Minutes

Here's how it works for a mid-sized tech company's marketing team:

Content writer submits newsletter draft → ApproveThis automatically routes to product marketing for accuracy check → Legal gets final review → Approved content pushes directly to Curated. All before the 2pm deadline.

Key feature play: Approval thresholds let legal auto-approve minor updates while flagging major changes for human review.

2. Killing Zombie Approvals

HR teams love this one. When Curated publishes the monthly benefits newsletter, ApproveThis automatically creates an audit trail. No more digging through old emails when compliance comes knocking.

Real numbers: One healthcare provider reduced compliance review time by 65% by linking published issues to approval records.

3. Subscriber Management That Doesn't Creep People Out

Imagine this for your sales team's nurture campaigns:

Prospect approves demo request via email → Zapier adds them to specific Curated list → They get targeted content instead of your main newsletter. All without manual data entry.

Cool factor: Approvers don't need Curated logins - perfect for external partners or execs who just need to say yes/no.

Your Competition's Already Doing This

Don't believe me? Here's how different industries are using the integration:

E-commerce Teams

Automate promotional content approvals. When the Black Friday newsletter gets final sign-off, it triggers inventory checks in other systems. No more "Oops, we sold out in 5 minutes" meltdowns.

Agencies

Client approval hell solved. Route drafts through ApproveThis, push approved versions to Curated, and give clients view-only access. Billable hours saved: 12-15/month per account.

Internal Comms

All-hands meeting recaps require 3 exec sign-offs. Miss the deadline? Approval groups with fallback reviewers keep things moving. Vacation delegation prevents "Waiting on CEO" bottlenecks.

Setting This Up Without Losing Your Mind

If you can make toast, you can handle this setup:

1. Connect the dots in Zapier - Start here (takes 4 minutes)
2. Map approval stages to Curated actions (protip: use Calculated Fields for conditional routing)
3. Test with a dummy newsletter (because adults learn by breaking things)

Biggest time-saver? Setting up approval templates for recurring needs - monthly reports, product launches, etc. One-click reuse beats rebuilding workflows every time.

But Wait - There's Actual ROI

Beyond just feeling organized, this combo delivers:

• 22% faster publication cycles (based on 147 customer deployments)
• 83% reduction in "Who approved this?!" fire drills
• Ability to prove compliance without forensic email searches

Plus, the hidden benefit: when approvers can click "Yes/No" from their inbox, they actually respond. Magic.

When to Wave the White Flag

This isn't for everyone. If your idea of process improvement is adding another CC to emails, carry on. But if you're...

- Sending more than 2 newsletters/month
- Working with external reviewers
- In a regulated industry
- Tired of version control nightmares

...then it's time to stop pretending spreadsheets and sticky notes scale.

Your Move

ApproveThis + Curated via Zapier isn't another "set it and forget it" tool. It's more like insurance against public screw-ups and private panic attacks. The setup takes less time than your next Teams meeting, and the peace of mind? Priceless.

Next steps:
- Grab an ApproveThis trial (no CC required)
- Check Curated's pricing
- Or just book a 12-minute demo to see real workflows

Pro tip: Bring your messiest approval process. We live for this stuff.

FAQ for the Skeptics

"We use [Other Tool] for approvals!"
Cool. Does it integrate natively with Curated? Can approvers vote via email? Handle multi-stage conditional routing? Thought so.

"Our process is too complex."
We've seen pharmaceutical compliance workflows with 17 approval steps. Yours isn't special.

"We're not technical enough."
Zapier's interface is literally designed for non-devs. If you can post on Instagram, you can build these automations.