ApproveThis manages your Strive Integration approvals.

Why Bother Connecting Your Sales Data to Approvals?

Let’s be real: sales teams hate paperwork. Strive’s out there helping you close deals with AI coaching and pipeline magic, while ApproveThis handles the bureaucratic stuff like getting three signatures to update a discount percentage. Together? They’re like giving your sales ops team a caffeine-free energy boost.

Here’s the thing: when deal changes, contract approvals, or discount requests get stuck in email chains, you lose deals. Not because your product sucks, but because Janet in legal took a week to approve the revised terms. Connect Strive and ApproveThis through Zapier, and suddenly every critical sales decision gets tracked, routed, and pushed through without manual follow-ups.

Four Ways This Combo Actually Fixes Sales Problems

1. Stop Pipeline Guesswork: Approve Deal Moves Before They Blow Up

Your AE moves a $250K deal to “Closed-Won” because the client said “sounds good” over drinks. Finance later finds out the contract’s missing payment terms. Awkward.

How it works: When a deal stage changes in Strive, ApproveThis automatically pings the right approver (like your CFO or legal lead). They get the full context – deal value, client history, what changed – and approve/deny directly from email. No logins, no hunting for Slack threads.

Who cares: SaaS companies with complex deal desks. Manufacturers with multi-tier pricing approvals. Basically, any team where a single bad deal move costs real money.

2. Kill Rogue Deals at the Source

New reps create deals with missing info or unrealistic close dates. By the time you notice, it’s already messing up forecasts.

How it works: Every new Strive deal triggers an ApproveThis request to the sales manager. They check key fields (budget, timeline, competitor) before it’s officially in the pipeline. Denied? The deal stays in draft mode until fixed.

Who cares: High-growth startups scaling their sales teams. Industries with compliance-heavy sales cycles (healthtech, fintech).

3. Auto-Update Pipelines Without Micromanaging

Approvals happen, but then someone forgets to actually update Strive. Now your forecast’s wrong, and the CRO is pissed.

How it works: Once ApproveThis greenlights a deal move, Zapier automatically updates the Strive deal stage. No human middleman. Bonus: set ApproveThis to auto-deny requests if no decision comes in 48 hours, keeping pipelines clean.

4. Stop Ghosting Customers Post-Approval

Your team finally approves the client’s custom proposal…and then forgets to notify them. Oops.

How it works: When an approval happens in ApproveThis, Zapier adds the Strive contact to a “Post-Approval Nurture” email sequence. Automated, but doesn’t feel like it – because you’re not sending “Per my last email” follow-ups.

“But Our Team Is Special” – How Different Departments Win

Sales Leaders:

Get deal change alerts in real-time. No more “I didn’t know they adjusted the timeline!” surprises. Use ApproveThis’s calculated fields to auto-flag deals needing exec approval (like discounts over 15%).

Marketing:

When sales approves a case study, auto-add that client to your advocacy campaign in Strive. Track approvals for campaign spend in the same place as deal reviews.

Finance:

All contract approvals get logged with timestamps and comments. Come audit time, you’ve got a paper trail that doesn’t require digging through 200 forwarded emails.

Setting This Up Without Hiring a Zapier Expert

1. Pick your pain point: Start with one process – like deal move approvals. Don’t boil the ocean.
2. Connect Strive + ApproveThis via Zapier: Zapier’s interface is all checkboxes and dropdowns. No coding.
3. Test with a single deal: Have your AE move a test deal. Ensure the approval request pops up correctly.
4. Add logic: Layer in ApproveThis features like approval thresholds (auto-approve deals under $10K) or vacation delegates.

Pro tip: Use ApproveThis’s calculated fields to auto-calculate discount impact on deal margin and show it to approvers. Makes decisions faster.

Why This Isn’t Just Another Integration

Most approval tools make you choose between speed and control. ApproveThis adds structure without the red tape:

• Approver vacation coverage: Sales doesn’t stop because your VP is OOO. Delegates get auto-assigned.
• Email approvals: External partners (like channel managers) can approve without getting a Strive license.

Example: A medical device company uses approval groups in ApproveThis. When a deal requires clinical review, it routes to the right FDA-compliance expert automatically. Those approvers never touch Strive – they don’t need to.

Bottom Line: Approvals Shouldn’t Be Where Deals Go to Die

Strive tells you what’s happening in your pipeline. ApproveThis ensures the big decisions actually get made. Together, they’re like giving your sales process guardrails without the speed bumps.

Next steps:
- Register for ApproveThis (free 14-day trial)
- Check out Strive’s analytics if you’re still relying on spreadsheets
- Or book a 10-minute demo to see how a manufacturing company cut approval delays by 70%.

No CRM survives first contact with real-world sales chaos. This integration helps you keep the insanity in check.