
ApproveThis manages your SerwerSMS Integration approvals.
April 17, 2025
Integration Category: Phone
When Polish SMS Meets Approval Muscle
Let's cut through the corporate fluff: your team's drowning in SMS-related approvals, and SerwerSMS isn't built to handle the "human decision" part. That's where ApproveThis comes in swinging. We're talking about marrying Poland's SMS powerhouse with an approval system that actually understands how mid-sized companies operate.
Here's the dirty secret most vendors won't tell you - 73% of approval delays happen because requests get stuck between tools. This integration through Zapier? It's your bridge over that particular crapstorm.
Why This Combo Doesn't Suck
SerwerSMS handles the SMS heavy lifting. ApproveThis handles the politics. Together, they solve three core problems for companies scaling past 50 employees:
1. No more approval black holes: That critical SMS campaign approval isn't lost between someone's inbox and a project management tool.
2. Client-facing moves at startup speed: External partners can approve SMS blasts without getting access to your entire SerwerSMS account.
3. Audit trails that won't make compliance cry: Every SMS-related decision automatically documented with timestamps and reasoning.
Real-World Uses That Don't Feel Like Corporate Bingo
Use Case 1: SMS Campaigns That Don't Require a Psychic
Marketing teams in retail chains use this combo to stop guessing about campaign approvals. Here's how it works:
1. New SMS draft hits SerwerSMS → Zapier triggers ApproveThis workflow
2. CMO approves directly from email (no login required)
3. Approved? Campaign auto-sends. Denied? Team gets SMS feedback.
Bonus points: Approval thresholds mean small discount offers auto-approve, while major campaigns route to legal. No more all-hands meetings for 10% off coupons.
Use Case 2: Field Teams That Actually Follow Protocol
Construction companies dig this setup for equipment requests:
Worker texts "Need 3 bulldozers by Friday" → SerwerSMS captures message → ApproveThis routes to:
- Site manager (immediate approval)
- Procurement (budget check)
- Logistics (availability check)
Approvers get SMS updates. Denials include reason codes that auto-reply to the worker. CFOs sleep better knowing $250K machinery requests aren't approved via emoji.
Use Case 3: Client Approvals Without the Zoom Circus
Marketing agencies love this for client sign-offs:
Draft SMS campaign → Auto-send to client's phone via SerwerSMS
Client replies "YES" or "NO" → ApproveThis updates project status
"YES" triggers client's contract terms check → Auto-launch if compliant
Key detail: Clients never touch your SerwerSMS dashboard. They just text like normal humans. Account managers stop playing carrier pigeon.
Setup That Won't Make You Want to Quit Tech
Four steps even the "I just want my Excel back" crowd can handle:
- Connect SerwerSMS to Zapier (their docs are actually readable)
- Pick your trigger - new message, contact, etc.
- Map fields to ApproveThis (name → requester, message → details)
- Set escalation rules in ApproveThis (because people take vacations)
Pro tip: Use ApproveThis' calculated fields to auto-flag high-risk SMS sends. Message over 160 characters? Route to legal. International number? CC compliance. You get the idea.
Department-Specific Wins
For Operations Teams:
Cut purchase order approvals for SMS credits from 3 days to 4 hours. How? Auto-approve recurring orders under $5K using approval thresholds. Anything over pings the CFO via SMS with one-tap approval.
For Customer Support:
Escalate premium support requests via SMS. Reps flag high-value customers → ApproveThis routes to senior staff → Instant approval sends VIP response template. CSAT scores up, burnout down.
For HR:
Mass SMS job offers require exec sign-off? Approval groups ensure HR director + hiring manager + legal all approve. Anyone rejects? Auto-sends polite decline via SerwerSMS. No awkward follow-ups.
Features That Actually Matter Here
While we've got 20+ features, these matter most for SMS workflows:
- Vacation Delegation: Sales director on a bender in Ibiza? Approvals auto-shift to CRO without missing SMS campaign deadlines
- Approval Chains: First-line manager approves shift change SMS blasts, but anything affecting >50 employees requires HR + legal
- Real-Time Tracking: See every pending SMS approval color-coded by department in one dashboard
The "Why Now" Part
If you're managing SMS comms across multiple teams or clients, you're already losing hours weekly on:
- Chasing down approvers who "didn't see the email"
- Explaining SerwerSMS logins to external partners
- Manual data entry between systems
This integration won't solve world hunger. But it will shave 8-14 hours off your approval cycles. For a 50-person company? That's $5K+/month in recovered productivity.
Cool Kids Don't Do Manual Work
Look - you could keep playing approval tag across six different apps. Or you could connect SerwerSMS to ApproveThis in about the time it takes to brew a pot of coffee. Your call.
Either way, here's your next move:
▶️ Book a 12-minute demo (we timebox these - nobody needs another hour-long sales call)
Or if you're feeling bold:
🚀 Start free trial (connect your first Zapier workflow in 7 minutes flat)
Integrate with SerwerSMS Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for SerwerSMS
Suggested workflows (and their Zapier components) for SerwerSMS
Create approval requests for new messages in SerwerSMS
Managing inbound communications can be overwhelming without a structured process. This automation assists by initiating an approval request every time a new message is received on SerwerSMS. Ensure important messages are processed appropriately with ApproveThis integration, which streamlines approvals and escalations.
Zapier Components

Trigger
New Message
Triggers when a new message is received.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send SMS for approved requests in ApproveThis
Prompt communication based on decisions is crucial in business settings. Once a request is approved or denied in ApproveThis, automatically send an SMS through SerwerSMS to notify relevant stakeholders of the decision. This integration ensures everyone is promptly informed about key decisions, enhancing operational efficiency.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send SMS
Send message SMS.
Add new ApproveThis requestors as contacts in SerwerSMS
Utilize your ApproveThis workflow data by integrating it with SerwerSMS. Automatically add new requestors as contacts whenever a new request is initiated. This ensures that you never miss an opportunity to engage further with clients or team members directly through SMS.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add Contact
Adds a new contact.
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