ApproveThis manages your Resont Integration approvals.

Why ApproveThis + Resont Delivers Better Outcomes

Managing social media content at scale requires precision, accountability, and speed. While Resont excels at centralizing social account management and publishing, approval bottlenecks often slow teams down. ApproveThis solves this by adding structured decision-making directly into Resont workflows via Zapier. Together, they create a closed-loop system where content moves from creation to approval to publication without manual handoffs.

For marketing teams, this means reducing delays in campaign launches. For compliance officers, it ensures every post meets regulatory standards before going live. Operations leaders benefit from automated audit trails that simplify reporting. The integration works seamlessly because ApproveThis doesn't require approvers to have Resont licenses – external stakeholders can review content via email while keeping all records synchronized.

Core Integration Use Cases

1. Content Review Automation

A regional healthcare provider uses this integration to manage patient education posts. When their content team drafts social updates in Resont:

• Zapier automatically creates approval requests in ApproveThis
• Legal and compliance teams receive email notifications with post previews
• Approved content publishes directly to Resont; rejected items route back with comments

This process cut their review cycle from 3 days to 6 hours while maintaining HIPAA compliance.

2. User Account Management

An e-commerce agency managing 50+ client accounts in Resont implemented approval workflows for:

• New social media admin access requests
• Bio/link changes for influencer partner accounts
• Budget adjustments for paid social campaigns

Approval thresholds in ApproveThis automatically escalate high-budget changes to senior staff, while routine updates get fast-tracked.

Key Features That Make It Work

ApproveThis enhances Resont's capabilities through:

Conditional Routing: Social posts containing specific keywords (e.g., "sale" or "limited time") automatically route to legal teams before reaching marketing directors.

Multi-Channel Approvals: Franchise businesses use approval groups to ensure local managers and corporate marketing both sign off on location-specific posts.

Real-Time Calculators: For paid social campaigns, ApproveThis can validate budget allocations against remaining quarterly spend before sending to approvers.

Implementation Guide

Step 1: Create a Zapier account if you don't have one

Step 2: Connect Resont and ApproveThis as Zapier apps

Step 3: Choose your trigger event from Resont (e.g., "New Draft Post")

Step 4: Map Resont data fields to ApproveThis request templates

Step 5: Set up approval rules (thresholds, approvers, escalation paths)

Step 6: Test with non-production social accounts before full deployment

Team-Specific Benefits

Marketing Teams

Reduce time spent chasing approvals by 65% while maintaining brand consistency across global campaigns. Vacation delegation ensures campaigns never stall because a key approver is OOO.

Compliance Officers

Maintain airtight records of who approved each social post and when. Automatic version tracking shows exactly what content was approved versus what eventually published.

Client Services

Provide external clients with branded approval portals without requiring Resont licenses. Real-time status updates eliminate "Where are we with this post?" emails.

Real-World Application Examples

Nonprofit Organizations

A conservation group uses the integration to coordinate press releases across 12 regional chapters. Chapter directors approve local content via email, while national communications staff review all posts through ApproveThis dashboards.

Retail Chains

National retailers automate approval of store-specific promotions. When a location manager submits a Resont post, ApproveThis checks if the promotion matches current inventory levels before allowing publication.

Software Companies

Product launch teams tie feature announcement posts to Jira ticket completion. ApproveThis won't route social content for approval until all development tasks show as "Done" in connected project management tools.

Critical Implementation Notes

Field Mapping: Ensure Resont content blocks map correctly to ApproveThis templates – incomplete mapping causes approval delays

Escalation Paths: Configure backup approvers for critical time-sensitive posts

Threshold Testing: Validate auto-approval rules with historical post data

Security: Use ApproveThis' role-based access to limit who can approve paid social budget changes

Why This Integration Outperforms Native Tools

While Resont offers basic approval features, ApproveThis adds enterprise-grade controls:

Cross-Platform Visibility: Approvers see all pending requests across Facebook, Instagram, and LinkedIn in one dashboard

Legal Hold: Automatically retain approved post versions for compliance audits

Dynamic Routing: Holiday-specific posts bypass regular approvers and go directly to seasonal content teams

Multi-Language Support: Global teams receive approval requests in their preferred language

Getting Started

To implement these workflows:

1. Create an ApproveThis account

2. Connect to Resont via Zapier

3. Use pre-built templates or create custom approval chains

For complex implementations, request a live demo to see how approval automation can cut your social media operational costs by up to 40% while reducing compliance risks.