
ApproveThis manages your MAT by Massively Integration approvals.
April 17, 2025
Integration Category: Customer Support
Why Approval Automation Matters for Modern Teams
Customer support teams using MAT by Massively already know the power of AI-driven conversations. But even the smartest chatbot needs human oversight for critical decisions. This is where ApproveThis adds rocket fuel to your operations. By connecting these platforms through Zapier, businesses gain a unified system where AI handles routine interactions while ensuring high-stakes decisions get proper review – without slowing down response times.
Two Platforms, One Competitive Edge
MAT by Massively excels at managing real-time customer conversations through AI chatbots and live chat. ApproveThis specializes in structured approval workflows with features like multi-step reviews, automatic escalations, and audit trails. Together, they create closed-loop processes where:
- MAT identifies situations requiring human approval
- ApproveThis routes decisions to the right people
- Final outcomes automatically update both systems
Key Integration Benefits
A marketing agency using MAT for lead qualification could automatically flag high-value prospects for account executive review. ApproveThis would route these leads to sales managers, who could approve priority handling directly from email – no need to log into MAT. Approved leads would then trigger automated follow-up sequences in MAT, creating a seamless handoff between bot and human teams.
Real-World Use Cases That Move the Needle
1. Compliance-Driven Contact Management
Financial institutions using MAT for client onboarding can require manager approval for high-risk account changes. When MAT detects a request to modify sensitive client data, ApproveThis automatically notifies compliance officers via email. Approved changes sync back to MAT's records, while denials trigger chatbot responses to guide clients through proper channels.
2. Escalation Protocols for Complex Support Issues
E-commerce companies can configure MAT to flag product return requests exceeding $500. ApproveThis routes these to department heads, calculating restocking fees in real-time using its dynamic fields feature. Approved returns update MAT's case status automatically, allowing support agents to focus on resolution rather than chasing approvals.
3. Campaign Activation Safeguards
Marketing teams launching promotions through MAT's chatbot can require CMO sign-off for discounts over 25%. ApproveThis handles the approval chain, automatically reassigning tasks if executives are traveling (thanks to vacation delegation). Approved campaigns activate in MAT immediately, ensuring timely customer outreach.
Team-Specific Advantages
Customer Support Teams
Reduce ticket resolution time by 40% with automatic escalation paths. MAT chatbots collect initial issue details, then ApproveThis routes complex cases to senior staff based on predefined thresholds. Approvers receive mobile-friendly emails with all relevant context, enabling one-click decisions that update both systems simultaneously.
Sales Operations
Eliminate deal desk bottlenecks by automating contract approvals. When MAT's AI identifies a custom pricing request in live chat, ApproveThis initiates parallel approvals from legal and finance teams. Calculated fields automatically check against discount limits, while real-time tracking gives sales reps visibility into approval status without manual follow-ups.
Compliance Officers
Maintain regulatory control without micromanaging. ApproveThis acts as a gatekeeper for high-risk MAT interactions, requiring documented approvals for GDPR data requests or SOC2-mandated access changes. The audit trail automatically attaches to MAT's case history, simplifying compliance reporting.
Implementation Made Simple
Setting up the integration takes under 20 minutes through Zapier's visual interface. Start by connecting MAT by Massively as your trigger app. Select the "New Contact" event to initiate approvals whenever MAT detects a high-value lead or sensitive data change. Then, connect ApproveThis as your action app using the "Create Request" function.
Map critical MAT data fields to ApproveThis' template variables – for example, link MAT's customer lifetime value score to ApproveThis' approval thresholds. Configure multi-step approval chains where needed, using ApproveThis' role-based access to ensure only authorized managers review premium accounts.
Pro Tip: Enable ApproveThis' email-based approvals so external stakeholders (like clients approving project scope changes) can participate without needing MAT licenses. All decisions sync back to MAT automatically, keeping both systems in perfect alignment.
Advanced Configuration Options
Seasoned users can layer ApproveThis' conditional logic onto MAT's AI insights. For example:
- Auto-approve routine requests from high-trust clients identified by MAT's sentiment analysis
- Require dual signatures for urgent after-hours requests flagged by MAT's priority engine
- Route technical approvals to engineering teams while sending commercial terms to sales execs
Real-Time Monitoring That Matters
ApproveThis' dashboard gives managers instant visibility into pending MAT-related approvals. Track average decision time, identify recurring bottlenecks, and generate audit reports that combine MAT's interaction logs with approval documentation – crucial for industries like healthcare or finance.
Why This Integration Wins
Unlike clunky manual processes, this Zapier-powered connection ensures:
Speed: Approvals happen in hours, not days, with automatic reminders and escalation paths
Accuracy: Calculated fields prevent human math errors during discount approvals
Compliance: Full audit trails meet strict regulatory requirements
Scalability: Handle 10x more approvals without adding staff
Getting Started
Ready to transform your customer support approvals? Follow these steps:
1. Create your free ApproveThis account at approvethis.com
2. Connect to MAT by Massively via the Zapier integration
3. Build your first approval workflow using MAT's new contact trigger
4. Test with live data during your 14-day free trial
For complex implementations, schedule a personalized demo to see how ApproveThis handles multi-department approvals, international teams, and custom compliance requirements.
Final Thought
In the age of AI-driven customer interactions, human oversight remains essential – but shouldn't create bottlenecks. By combining MAT by Massively's conversational intelligence with ApproveThis' structured approvals, forward-thinking companies are delivering faster resolutions while maintaining rigorous controls. The result? Happier customers, empowered teams, and leadership that sleeps soundly knowing nothing slips through the cracks.
Take the first step toward frictionless approvals: Register for ApproveThis or book a live demo to see the integration in action.
Integrate with MAT by Massively Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for MAT by Massively
Suggested workflows (and their Zapier components) for MAT by Massively
Create approval requests for new contacts from MAT by Massively
Automatically create approval requests in ApproveThis when a new contact is added in MAT by Massively. This integration helps streamline your approval workflow by ensuring that every new contact is verified before being added to your system. *Note: Configure your approval workflow in ApproveThis to match your business criteria.*
Zapier Components

Trigger
New Contact
Triggers when there's a new contact on Massively.
Action
Create Request
Creates a new request, probably with input from previous steps.
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