ApproveThis manages your Gumlet approvals.

Why This Integration Isn’t Just Another Checkbox

Let’s get real: video approvals suck. Marketing teams chase down legal. Sales needs compliance sign-off yesterday. Everyone’s stuck waiting for that one manager who’s always “in meetings.” Meanwhile, Gumlet’s over here doing the heavy lifting - hosting, streaming, protecting your videos like Fort Knox. But getting those videos approved? That’s still stuck in email purgatory.

ApproveThis fixes the human bottleneck. Connect it to Gumlet via Zapier, and you’ve got a system where:

• Video uploads in Gumlet automatically trigger approval requests
• Approvers can greenlight content without logging into yet another tool
• Legal/compliance teams actually hit deadlines (shocking, we know)

For companies pushing serious video volume - training modules, product demos, ad campaigns - this isn’t about saving clicks. It’s about eliminating the 3-day email chains that derail launches.

How It Works When You’re Not Babysitting Approvals

Say your video team drops a new product demo into Gumlet. Normally, someone’s gotta manually email the VP of Marketing and CC Legal. With ApproveThis + Zapier:

Use Case 1: Auto-Trigger Reviews for New Videos

Scenario: E-learning company updates their course library monthly. Each new training video needs Director of Education + HR sign-off.

The Fix:

1. Video uploaded to Gumlet → Zapier detects it
2. ApproveThis auto-creates approval request with video link
3. Directors get email: “Approve/Reject in 2 clicks”
4. Once approved, video goes live automatically

Cool factor: ApproveThis uses calculated fields to auto-approve updates under 10% content change. Saves 80% of review meetings.

Use Case 2: Push Approved Videos to Gumlet Instantly

Scenario: Media agency can’t publish client videos until contracts are verified. Legal drags feet checking DocuSign vs. video metadata.

The Fix:

1. Contract gets approved in ApproveThis
2. Zapier checks Gumlet for corresponding video files
3. Auto-publishes videos with DRM protection applied

Cool factor: ApproveThis approval thresholds let junior legal staff handle small contracts. Escalates only big deals to partners.

Setting This Up Without Losing Your Mind

Zapier’s the middleman here. You’ll need:

1. ApproveThis account (obviously)
2. Gumlet subscription
3. Zapier login (free tier works)

Step 1: In Zapier, create a new Zap. Choose Gumlet’s “New Video” trigger.

Step 2: Add ApproveThis’ “Create Request” action. Map the video URL from Gumlet into the approval form.

Step 3: Set approval rules in ApproveThis - who needs to sign off, deadlines, auto-approval thresholds.

Pro tip: Use ApproveThis’ vacation delegation so approvals don’t stall when Karen from Legal’s on safari.

Who Actually Cares About This? (Spoiler: Everyone)

Marketing Teams

Imagine launching holiday campaigns without 17 rounds of “Did Legal clear that music license?” ApproveThis + Gumlet means:

• Auto-flag videos using unapproved assets
• Require CMO approval only for videos over $50k production cost
• Publish approved videos to Gumlet CDN instantly

Corporate Training Departments

HR’s rolling out new compliance videos. Normally, they’d need:

1. Legal review for regulations
2. IT check for accessibility standards
3. Department head approval

With the integration:

• Gumlet upload triggers parallel approvals
• Real-time dashboard shows who’s lagging
• Auto-publish when all three sign off

Media Agencies

Client wants to approve every video thumbnail? Cool. Set up:

• Gumlet generates thumbnail options
• ApproveThis sends client a simple approve/reject
• Client picks via email - no portal login needed

Key thing: Approvers don’t need Gumlet logins. Huge when dealing with external clients.

Why This Beats “Just Using Email”

You could keep CC’ing everyone on video review emails. But then:

• Version control disasters (“Wait, did you approve v3_FINAL_2?”)
• Zero audit trails for compliance
• Approvals get buried in inboxes

ApproveThis adds structure without complexity:

• Automatic reminders: Escalate to a manager after 48hrs of radio silence
• Role-based access: Legal only sees contracts, IT checks tech specs
• Real-time dashboards: Know exactly why Q4’s campaign is delayed

Getting Started Without the BS

Look, if you’re managing 50+ videos/month across teams, this integration pays for itself in one avoided missed deadline. Here’s how to roll it out:

1. Map your current process: Where do videos get stuck? Legal? Budget approval?
2. Set up Gumlet folders: Organize by project/client/status
3. Build approval workflows in ApproveThis: Start simple - maybe just 2 approval steps
4. Connect via Zapier: Their templates get you 80% there

Most teams see ROI in under 2 weeks. Mainly because approvers stop playing inbox Tetris.

Bottom Line: Approval Bureaucracy Isn’t Inevitable

Video’s complicated enough without manual workflows. ApproveThis + Gumlet via Zapier turns “Wait, did anyone approve this?” into “It’s already handled.”

Next steps:

• Register for ApproveThis (free 14-day trial)
• Book a custom demo to map your Gumlet workflows

Because life’s too short for approval limbo.