ApproveThis manages your ClickMeeting approvals.

When Meetings Need Muscle

Let’s get real: coordinating webinars and approvals is like herding cats while juggling chainsaws. Marketing needs budget sign-off for that big product launch webinar. HR wants exec approval for company-wide training sessions. Sales needs legal to vet demo content before it goes live. Enter the ApproveThis-ClickMeeting combo - your new sanity saver.

ApproveThis handles the bureaucratic ballet of getting decisions made. ClickMeeting runs your actual events. Connect them through Zapier, and suddenly your team spends less time chasing signatures and more time creating events that matter.

Why This Combo Works (When Others Don’t)

Most approval tools treat every request the same. ApproveThis gets that webinar approvals have unique needs - budget checks, content reviews, speaker confirmations. Meanwhile, ClickMeeting’s great at running events but wasn’t built to handle the back-office politics that come with them.

Together, they cover the full lifecycle:

• Pre-Event: Automatically trigger approval workflows when new ClickMeeting events get scheduled
• During: Sync attendee data to approval requests for real-time decisions
• Post-Event: Auto-close requests when webinars wrap, keeping your audit trails clean

The kicker? Approvers don’t need ClickMeeting licenses. Perfect for getting quick sign-offs from external partners or execs who just need to approve, not attend.

Real Teams, Real Time Saved

1. The Marketing Squad

Scenario: Your content team plans a 10-webinar series for a new product launch. Every episode needs:

• Budget approval from Finance
• Content review by Legal
• Speaker availability confirmation

Old way: 37 emails, 12 Slack pings, 1 near-miss with compliance.

New way: Create the ClickMeeting event → Zapier triggers ApproveThis to:

1. Calculate total costs using Calculated Fields
2. Route to Finance if over $5k (thanks to Approval Thresholds)
3. Send video drafts to Legal via Email-Based Approvals
4. Automatically reassign tasks if someone’s OOO (Vacation Delegation)

2. HR’s Training Tightrope

Mandatory compliance training? More like mandatory approval headaches. With this integration:

- New ClickMeeting training session created → Auto-generates approval request

- Required approvers: Department heads (sequential approval)

- Auto-approve if <80% attendance in prior sessions (Conditional Logic)

Bonus: Use Approval Groups to require consensus from Legal, IT, and ERG leaders when handling sensitive topics.

3. Sales Enablement That Actually Enables

Enterprise sales teams live and die by custom demos. Now:

1. Prospect attends unregistered? → New Attendee trigger creates approval request

2. Auto-route for:

- Account exec approval (to confirm lead quality)

- Engineering review (if custom build required)

- Legal check (for NDAs)

All while syncing with ClickMeeting attendee data to prevent duplicate entries.

Setting This Up Without Losing Your Mind

Connect in 3 steps even your least techy colleague can handle:

1. Zapier Setup: Create new Zap → Choose ClickMeeting as trigger app
2. Pick Your Trigger: “New Event with Registration” works for most use cases
3. Add ApproveThis Action: Map ClickMeeting data to approval request fields

Pro tip: Use ApproveThis’ Customizable Workflows to add conditional branches like:

“If event type = ‘Client Demo’, require Sales Director approval”

Need to go the other direction? Set up reverse Zaps where approved requests auto-create ClickMeeting events with all necessary details pre-populated.

Who Wins (Besides Your Sanity)

Finance Teams

No more surprise webinar costs. Approval thresholds auto-flag events over budget, while calculated fields show real-time spend against quarterly allowances.

Legal & Compliance

Every recorded session gets automatic approval audit trails. Use Real-Time Tracking to prove due diligence without digging through emails.

External Partners

Agency needs sign-off on their webinar concept? Send approval requests via email (no ApproveThis login required) while keeping internal comms in ClickMeeting.

The Bottom Line

Approvals for webinars and meetings shouldn’t be a part-time job. By connecting ApproveThis and ClickMeeting through Zapier, you’re not just automating clicks - you’re:

- Cutting approval cycles from days to hours

- Eliminating “Who approved this?!” post-mortems

- Letting teams focus on content vs. chasing signatures

Ready to stop being a professional nag? Get ApproveThis, connect your ClickMeeting account via Zapier, and actually enjoy running webinars for once.

Or if you’re the skeptical type, book a demo and see how 23 minutes can save your team 23 hours a month.