ApproveThis manages your Quentn Integration approvals.

When Approval Workflows Meet Marketing Automation

Let’s be real – most marketing teams spend more time chasing approvals than actually creating campaigns. The average content piece gets stuck in 3.7 review cycles according to Gartner. That’s why combining ApproveThis’ structured approval system with Quentn’s marketing automation isn’t just convenient – it’s a competitive edge.

We’re talking about turning “Hey, did you approve that email sequence?” into an automated handshake between systems. No more spreadsheets, CC’d emails, or guessing who signed off on what. Just campaigns moving forward the moment stakeholders greenlight them.

Why This Combo Works

ApproveThis acts like air traffic control for decisions – routing requests, escalating when needed, keeping audit trails. Quentn handles the heavy lifting of executing campaigns. Together through Zapier, they create closed-loop processes where approvals directly trigger marketing actions and vice versa.

Key advantage? Your approvers don’t need Quentn licenses. External partners, legal teams, or C-suite execs can review requests via email or ApproveThis’ portal without getting bogged down in yet another SaaS tool.

Three Ways This Integration Moves the Needle

1. Automatic Contact Management for New Requests

Scenario: A regional bank’s marketing team needs compliance approval for new campaign contacts. Every time they add a lead in Quentn, legal needs to vet it first.

The Fix: Zapier auto-creates an ApproveThis request when new contacts enter Quentn. Compliance reviews directly in their email, clicks approve, and the contact gets automatically added to the campaign list. No back-and-forth, no missed SLAs.

Teams That Benefit:

• Compliance departments reducing risk exposure
• Field marketing teams launching geo-specific campaigns

2. Campaign Execution Based on Approval Status

Scenario: A SaaS company’s promo campaign requires finance approval for discount thresholds over 15%. Requests often stall because the CFO travels frequently.

The Fix: Approval workflows in ApproveThis use vacation delegation to reroute requests when approvers are OOO. Once approved, Zapier triggers Quentn to launch the corresponding email sequence. Denied requests automatically notify the marketing lead to revise the offer.

Real Impact: One cybersecurity client reduced promo launch times from 14 days to 48 hours using this method.

3. Post-Campaign Approval Chains

Scenario: An agency needs client sign-off before acting on campaign data. Every time Quentn tags a contact as “sales-qualified”, they need to request client approval to share leads.

The Fix: Zapier watches for tagged contacts in Quentn, creates ApproveThis requests with lead details and suggested next steps. Clients review in their preferred format (email or portal), click approve, and the lead gets routed to the sales team.

Setting This Up Without the Headache

If you can connect Spotify to your smart speaker, you can handle this integration:

1. Create your approval templates in ApproveThis (pro tip: use calculated fields for dynamic thresholds)
2. Build corresponding campaigns in Quentn
3. Use Zapier’s pre-built templates to link “Request Approved” triggers to Quentn campaign actions
4. Test with a single campaign type first – say, webinar follow-ups

Most teams get their first workflow live in under 90 minutes. The real time-saver? Once you’ve done one, cloning the Zapier workflow for other processes takes about 15 minutes.

Department-Specific Wins

For Marketing Teams

No more “I thought legal cleared that!” moments. Approval statuses sync directly to Quentn campaign tags, so you know exactly what’s cleared to launch. Bonus: Use approval groups to require concurrent sign-offs from compliance AND localization teams without creating bottlenecks.

For Operations

Real-time dashboards show exactly where campaigns get stuck. If North American requests take 3x longer to approve than EMEA, you can spot it immediately. Approval thresholds auto-approve routine requests (like standard discount tiers), freeing up execs for strategic decisions.

For Finance

Require purchase approvals for campaign budgets over $X. When Quentn workflows hit certain spend triggers (like a large ad buy), ApproveThis automatically routes the request with all relevant metrics. Approvers get context without digging through spreadsheets.

The Bottom Line

This isn’t about replacing human judgment – it’s about eliminating the administrative sludge around it. When approvals become automatic handoffs between systems, you get:

• Faster campaign launches (we’re talking hours, not weeks)
• Fewer compliance fires to put out
• Clear audit trails for every decision

And because ApproveThis works through email approvals, you’re not forcing external partners or occasional approvers to learn new software.

Ready to Stop Chasing Approvals?

If your marketing team’s approval process feels like herding cats, it’s time to upgrade. ApproveThis offers a 14-day trial – plenty of time to connect your Quentn campaigns and start automating those review cycles.

Prefer a guided walkthrough? Book a demo and we’ll show exactly how companies like yours are cutting approval times by 60-80%.