ApproveThis manages your Verloop Integration approvals.

Let's cut through the noise: If your sales team uses Verloop's AI chatbots to capture leads, but still relies on Slack pings or forwarded emails to get approvals on those leads, you're leaving deals (and money) on the table. Here's why combining Verloop's conversational muscle with ApproveThis' structured approvals isn't just "nice to have"—it's how mid-sized companies actually close deals faster without drowning in bureaucracy.

What Happens When Your Chatbots Outpace Your Approval Process?

Verloop's chatbots are great at qualifying leads 24/7. But here's the ugly truth most sales teams won't admit: Those shiny AI-generated leads often get stuck in approval limbo. Maybe marketing needs to vet high-touch enterprise leads. Maybe legal needs to review prospects from regulated industries. Whatever the holdup, every hour a lead spends waiting for approval is an hour your competitor uses to swoop in.

This Isn't About "Integrations"—It's About Closing Deals Faster

ApproveThis doesn't just "connect" to Verloop via Zapier. It acts as your enforcement layer, making sure every lead from Verloop gets the right eyes on it immediately—without requiring your approvers to log into yet another tool. Think of it like adding traffic lights to your sales pipeline: automated, predictable, and designed to prevent costly collisions between speed and compliance.

Real Example: How a 200-Person SaaS Company Fixed Their Lead Handoff

Before integrating Verloop with ApproveThis, their sales engineers wasted 3-4 hours weekly chasing down verbal approvals for technical leads. Now, Verloop triggers an approval workflow the second a lead mentions "API integration" in the chat. ApproveThis routes it to both the sales director (for budget check) and a solutions architect (for technical vetting). If both approve within 2 hours (their SLA), the lead gets prioritized in HubSpot. If not, it escalates to the VP. Result? 22% faster lead-to-opportunity time.

Setting This Up Without Overcomplicating Things

Here's the beauty of using Zapier: You're not building some fragile, custom integration. It takes 15 minutes:

1. Zapier Trigger: "New Lead" in Verloop (when a conversation closes)
2. Filter (Optional): Only trigger for leads matching certain criteria (e.g., "Enterprise plan" mentioned)
3. Zapier Action: "Create Request" in ApproveThis, pulling in lead details from Verloop

Critical detail: ApproveThis lets you set approval thresholds. So if a Verloop lead has a "Budget" field over $50k, you can auto-require CFO approval. No manual triage needed.

Beyond Lead Approvals: Where This Combo Gets Sneaky Valuable

Most teams start with lead approvals, but the real ROI comes when you start handling edge cases that normally blow up your processes:

1. Escalating Stale Approvals Without the Awkward Chaser Emails

Verloop flags a high-value lead from a healthcare provider. ApproveThis routes it to compliance + sales. But your compliance officer is OOO. Instead of letting it rot, ApproveThis' vacation delegation auto-reassigns it to their deputy after 12 hours. Time-stamped, audit-ready, no backchannel Slack DMs required.

2. Approving Discounts Directly From Lead Data

Your Verloop chatbot offers a 10% early-bird discount. But if the lead asks for 15%, ApproveThis can:

• Calculate deal profitability in real-time using calculated fields
• Auto-approve if margin stays above 20%
• Route to sales manager if below

This is how 500-person companies compete with startups on speed without acting reckless.

Why Marketing Teams Love This More Than Sales

Surprise—the biggest fans are often marketing ops leads. Here's why:

Problem: Your chatbots are generating leads, but sales says 40% are "low quality." Endless finger-pointing ensues.

Fix: Use ApproveThis as a quality gate. Every rejected lead in ApproveThis feeds back into Verloop. Now your chatbots learn which questions actually predict sales-ready leads. No more guessing games.

The License Advantage You're Probably Overlooking

Here's the kicker: ApproveThis approvers don't need a Verloop license. When your legal team reviews a Verloop-sourced lead, they do it via ApproveThis' email-based approvals. No need to pay for Verloop seats for occasional approvers. Same goes for external partners—supply chain vendors, franchisees, etc.—who need to approve leads but shouldn't have full platform access.

For the Skeptics: "We Already Use [Other Tool] for Approvals"

If you're thinking, "We hack this together with Jira/Asana/Slack," consider:

• Audit trails: ApproveThis tracks every approval step with Verloop lead data attached. Essential for regulated industries.
• Conditional routing: Not just "send to manager." If Verloop detects a lead from a former client, route to customer win-back team with different approval rules.
• No context switching: Approvers get everything they need in one email—no hunting through Verloop transcripts.

How to Not Screw This Up

Avoid these mistakes:

Don't: Auto-approve every lead. That defeats the purpose.
Do: Use ApproveThis' approval groups to require consensus for high-risk leads (e.g., new industries).

Don't: Let approvals become a black box.
Do: Use ApproveThis' real-time dashboard to spot bottlenecks (e.g., "Why do approvals from Verloop's 'Contact Us' form take 2x longer?")

Straight Talk: When This Integration Isn't Magic

If your sales process has zero approval needs (lucky you), move along. But for companies where leads require legal, compliance, finance, or technical vetting, this isn't about adding red tape—it's about enforcing necessary checks without sacrificing speed. The ROI isn't in the tool; it's in closing enterprise deals 11 days faster because legal reviewed the Verloop transcript within SLA.

Getting Started (Without IT)

Since this runs on Zapier, you don't need devs. Start simple:

1. Connect Verloop to Zapier (their Zapier docs are decent)
2. Map Verloop lead fields to ApproveThis' request form
3. Set a 24-hour SLA for approvals

Pro tip: Use ApproveThis' conditional logic to auto-approve leads under $10k MRR, requiring human eyes only for bigger fish.

Bottom Line: Your Chatbots Shouldn't Be Smarter Than Your Approval Process

Verloop gives you AI-powered lead gen. ApproveThis gives you AI-era approvals. Together, they ensure your chatbots aren't just generating leads—they're generating actionable leads that actually move through your pipeline. Because what's the point of a 2am chatbot capturing a hot lead if it then sits in someone's inbox until 10am?

Next step: If you have >50 employees and >2 approval layers for leads, register for ApproveThis and connect your Verloop account in one Zapier zap. Or schedule a 12-minute demo to see how other sales ops teams handle 200+ lead approvals weekly without hiring coordinators.