When Bureaucracy Meets Automation
Let’s be real – approval processes are the traffic jams of business operations. You’ve got Vryno keeping your CRM humming along, and ApproveThis making sure decisions don’t get stuck in email purgatory. But when you connect these two through Zapier? That’s when you start moving at hyperspeed without the paperwork-induced migraines.
Vryno’s strength is its no-nonsense approach to contact management, while ApproveThis specializes in kicking approval bottlenecks to the curb. Together, they create what we like to call “structured flexibility” – automated workflows that actually adapt to how your company works, not the other way around.
Where the Magic Happens
This integration isn’t about replacing your existing tools – it’s about making them actually talk to each other. Imagine new Vryno contacts automatically triggering approval workflows, or approved requests instantly updating CRM records before your coffee gets cold. That’s the level of automation we’re talking about here.
What makes this combo particularly nasty (in a good way):
- No license lockout: External partners can approve stuff in ApproveThis without needing Vryno logins
- Decision audit trails: Every approval/rejection in ApproveThis automatically timestamps in Vryno activity logs
For companies scaling past 100 employees, this isn’t just convenient – it’s survival mode. The bigger you get, the more you need systems that prevent decisions from falling through the cracks.
Real World Uses That Don’t Suck
1. Contact Approval Gatekeeping
Scenario: Your sales team’s pumping new contacts into Vryno like there’s no tomorrow. Problem is, half these “leads” are competitors casing your pricing or ex-clients you’ve blacklisted.
Solution: Auto-trigger ApproveThis workflows for every new Vryno contact. Marketing leads might just need manager approval, while enterprise deals could require legal review. Approval thresholds mean small-dollar contacts get auto-approved, while big fish get proper scrutiny.
Who this saves: Sales ops managers tired of cleaning up CRM garbage data
2. Approval-Powered Lead Nurturing
Scenario: Your BDRs are itching to blast campaigns to new leads, but compliance wants oversight on who gets marketed to.
Solution: Approved contacts automatically get tagged in Vryno for nurture sequences. Rejected ones? They’re quarantined faster than a sneezing concertgoer in flu season. Calculated fields in ApproveThis can auto-approve leads from certain domains while flagging others for review.
Who this saves: Compliance officers and sales enablement teams playing tug-of-war
Setting This Up Without Losing Your Mind
Through Zapier, it’s about as complicated as making toast. Here’s the TLDR version:
- Connect Vryno and ApproveThis to your Zapier account
- Pick your trigger (new Vryno contact, lead update, etc.)
- Map the important fields – contact value to approval threshold, deal stage to required approvers
- Test with a $1 test lead before going live
Pro tip: Use ApproveThis’s calculated fields to auto-approve small potatoes deals so your execs only see the big stuff. Nothing makes a VP grumpier than approving $50 SaaS subscriptions.
Department-Specific Wins
Sales Teams
Ever had a red-hot lead go cold waiting for legal to approve the NDA? With approval groups in ApproveThis, you can:
- Route contracts to legal while sales managers handle pricing approvals simultaneously
- Auto-escalate stuck approvals after 24 hours
Marketing Operations
New campaign list needs compliance sign-off? Set up a Zap that:
- Triggers approval when exporting Vryno segments
- Locks down the list until legal gives thumbs-up
Finance
Client credit limit increases sitting in someone’s inbox? Please. Connect Vryno’s deal size fields to ApproveThis’s thresholds so:
- Deals under $10K auto-approve
- Bigger deals route to appropriate finance approvers
Why This Isn’t Just Another Integration
Most CRM-approval combos just shuffle data. This setup actually respects how decisions get made in messy reality. Vacation delegation means approvals don’t stall when Karen from accounting is snorkeling in Belize. Conditional routing ensures the right eyes see requests based on deal parameters in Vryno.
The kicker? All this happens without turning your CRM into a bloated Frankenstein. Vryno stays clean because only approved contacts make it through, and ApproveThis handles the dirty work of herding approval cats.
When to Consider This Combo
If any of these sound familiar:
- Deals get stuck waiting for approvals longer than actual selling
- You’re manually copying data between systems “just to be safe”
- External partners need to approve stuff but you don’t want them in your CRM
That’s your cue. The setup time vs. hours saved equation becomes laughably obvious after the first major deal that doesn’t evaporate from approval delays.
No-BS Next Steps
If you’re using Vryno and have more than three people touching any approval process:
- Grab an ApproveThis trial (takes 5 minutes)
- Pick one high-friction approval process to automate first
- Use the pre-built Vryno templates in Zapier to get live before lunch
Or if you’re the “talk to a human” type, book a 15-minute demo where we’ll show how other Vryno users cut approval delays by 60%+. No sales poetry, just specifics.
The Bottom Line
Approval processes aren’t going away – but the headaches around them can. Connecting Vryno and ApproveThis turns what used to be administrative sludge into a competitive advantage. Less chasing people down, more closing deals. Less human error, more audit-proof records. And crucially, less time spent on internal BS so you can focus on actual work.
At the end of the day, it’s about making your CRM work smarter, not harder. And isn’t that why you bought the damn thing in the first place?
Integrate with Vryno Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Vryno
Suggested workflows (and their Zapier components) for Vryno
Create approval requests for new contacts
Automatically initiate an approval request when a new contact is created in Vryno. This integration ensures that each contact is reviewed through ApproveThis’s workflow before processing. *Note: Customize approval criteria within ApproveThis settings.*
Zapier Components

Trigger
New Contact
Set Trigger on Contact Creation
Action
Create Request
Creates a new request, probably with input from previous steps.
Update unique leads for approved workflows
Automatically update lead information in Vryno when an approval request is completed in ApproveThis. This integration streamlines lead management by ensuring only approved entries update your CRM. *Note: Review lead mapping to align with approval outcomes.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Update Unique Lead
Creates a lead for the system
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