When Approval Processes Meet E-Commerce Scale
Here's the thing about running an online store: every "Add to Cart" is a promise. A promise you'll deliver the right product, to the right person, at the right price. But between that click and the delivery truck rolling out, there's a minefield of decisions. Should you approve that bulk discount? Is this new product description compliant? Who needs to greenlight custom orders?
This is where Zid's e-commerce muscle meets ApproveThis' approval reflexes. We're talking about connecting your store's operational spine (Zid) to an automated nervous system for decision-making (ApproveThis). No more decision paralysis when orders pile up. No more revenue stuck in approval purgatory.
Why This Combo Works Like Caffeine for Your Operations
Zid gives you the tools to sell. ApproveThis gives you the control to scale those sales without chaos. Together through Zapier, they handle the gritty work of coordinating teams, dollars, and compliance checks.
Real-World Math
A mid-sized retailer processing 500 orders/week spends ~15 minutes daily chasing approvals. That's 130 hours/year in "Where's my approval?" emails. At $25/hour ops manager rates? $3,250 vaporized. Our integration recaptures 90% of that.
Four Ways This Integration Actually Earns Its Keep
1. Orders That Approve Themselves (Mostly)
The Setup: New Zid order → Auto-create ApproveThis request → Route based on order value.
Who Cares: Wholesale teams dealing with custom quotes. Example: A $5k+ order from new customer? Auto-route to sales director + legal. Under $500? Auto-approve with manager CC.
Secret Sauce: Approval thresholds mean you're not bottlenecking small fries while keeping big deals controlled.
2. Product Listings That Don't Get You Sued
The Flow: New Zid product → Compliance approval workflow → Publish if clean.
Life Saver For: Brands in regulated spaces (CBD, alcohol, pharma). Automatically requires marketing + legal sign-off on product descriptions before going live.
Bonus Points: Calculated fields auto-flag products needing special review (e.g., contains "gluten-free" claim → requires QA approval).
3. Customer Onboarding That Doesn't Welcome Fraudsters
The Play: New Zid customer → Credit check approval → Tiered access.
Perfect For: B2B companies with tiered pricing. Automatically route new $50k+ accounts to finance for credit review before unlocking wholesale pricing.
Pro Tip: Use vacation delegation so approvals never stall when Bob from accounting is fishing in Montana.
4. Order Updates That Actually Update
The Handshake: ApproveThis decision → Auto-update Zid order status.
Money Saver: Dropshippers can auto-reject out-of-stock items before triggering supplier orders. Approved items get immediate fulfillment status.
Hidden Benefit: Customers see real-time status changes without your team manually toggling Zid settings.
Setting This Up Without Losing Your Mind
1. Pick Your Battles: Start with one workflow (orders are easiest).
2. Connect Zid to Zapier: Zid's API docs actually make sense.
3. Map Critical Fields: Order value → approval threshold rules, product type → approval group.
4. Test With Live Ammo: Run real orders through but have a human double-check the first 10.
5. Scale Ruthlessly: Once it works for orders, clone the logic for returns, vendors, etc.
Why Your Finance Team Will Finally Stop Yelling
Approval thresholds mean they're only looped in when money matters. $10k+ PO? Auto-escalated. $200 office supply order? Auto-approved with monthly report. Real-time tracking gives auditors a paper trail that doesn't require digging through 14 apps.
What Your Operations Lead Will Subtly Brag About
They'll magically have time for actual process improvements now that they're not:
- Playing approval tag across time zones
- Explaining for the 100th time where to click "Approve"
- Manually updating Zid statuses like some intern
The Quiet Killer Feature: External Approvals
Your Chinese manufacturer needs to approve production changes? Add them as external approvers. They get email approvals (no Zid login needed), you get audit trails. Same for freelance designers approving product images or 3PLs confirming ship dates.
When You Should Probably Keep Doing Things Manually
If your entire e-commerce operation fits in a spreadsheet. Or if you enjoy the adrenaline rush of missed SLAs. Otherwise, this integration pays for itself in about 14 days.
Time to Stop Losing Orders in Approval Limbo
ApproveThis doesn't just "integrate" with Zid - it acts as a pressure release valve for your growing store. Every automated approval is minutes regained. Every audited decision reduces compliance anxiety. Every synchronized status update keeps customers from checking that "Cancel Order" button.
Book a 12-minute demo and we'll show exactly how to set up your first Zid approval flow. Or start a free trial if you prefer learning by doing (we respect that).
Either way, your future self – the one sipping coffee while orders approve themselves – says thanks.
Integrate with Zid Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Zid
Suggested workflows (and their Zapier components) for Zid
Create approval requests for new Zid orders
Streamline your order management process with automatic approval requests. This integration creates a new approval request every time you receive a new order on Zid, ensuring your team reviews all orders promptly.
Zapier Components

Trigger
New Order
Triggers when a new order is received.
Action
Create Request
Creates a new request, probably with input from previous steps.
Initiate approval workflows for new Zid products
Ensure quality control and strategic oversight with each new product. This automation kicks off an approval workflow on ApproveThis as soon as a new product is added to your Zid store.
Zapier Components

Trigger
New Product
Triggers when a new product is created in a specific store.
Action
New Request
Triggers when a new approval request workflow is initiated.
Submit approval requests for new Zid customers
Enhance customer vetting and onboarding processes by submitting an approval request for each new customer registered on Zid. This ensures appropriate checks and balances before customer interactions proceed.
Zapier Components

Trigger
New Customer
Triggers when a new customer is registred.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update Zid order status upon approval
Maintain efficient order processing by automatically updating the status of an order on Zid following an approval or denial in ApproveThis. This keeps your team's workflow streamlined and orders well-managed.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Update Order Status
Update Order Status
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